How to take the right path to advertising?

First of all, I am very sorry to tell you that you did make a bad choice, when you were faced with three companies to choose from, you chose the one that I think has the least future.

Why do I say this?

The creative industry is divided into many levels, such as business, it is not the average person can enter the industry, it is in the creative industry belongs to the highest level, Vancl earnings in the end is from the clothes, or from the logistics, people are not clear, which is the great creativity and decision-making.

Lower than business, it should be corporate culture, which is what we call staying in a big enterprise, engaging in some corporate innovation and brand enhancement work, which is related to the future of the enterprise.

Lower than business, is the product, Apple's experience is awesome.

The next level down is marketing, and branding and direct sales are marketing.

The two of branding and direct marketing pieces are the bad choices, why do I say that?

There is a saying in the industry: if your direct marketing film, TV shopping ads and health care ads to do a particularly awesome, then you will be invincible in the advertising industry, because do this too much need to understand the people, Shi Yuzhu is not to sell the brain platinum restarted, he is too much understanding of the Chinese people. Do brand planning to try to enter the big enterprises, so that you can better play your value, and in line with your interests.

The graphic of advertising is the lowest level of creativity, and unless it serves a particularly large corporation, there's not much to it.

I hope this helps.