How to do industrial products online marketing?

If an enterprise wants to conduct website marketing on the Internet, the premise is to have its own website. Company official website is equivalent to the facade of the company on the Internet, which is related to the promotion of corporate brands. If an enterprise wants to develop, it must closely focus on its brand promotion strategy, and any marketing method is the implantation and dissemination of its own brand. The network era provides a broader space for the development of corporate brands and a brand-new form of communication. Network has become the position of brand word-of-mouth communication. Brand promotion, shaping corporate brand image, brand marketing. The establishment of an excellent brand should not only have a high reputation, but also have a good reputation. The primary task of brand marketing is to establish an enterprise-specific website, and do everything possible to make the enterprise website stand out with distinctive characteristics and personality.

Second, search engine marketing.

SearchEngineMarketing (SEM) is the abbreviation of search engine marketing, which means search engine marketing in Chinese. SEM is a new form of network marketing. What SEM does is to make full and effective use of search engines for online marketing and promotion. SEM pursues the highest cost performance, gets the most visits from search engines with the least investment, and generates commercial value.

Third, online advertising.

BANNER used to be the mainstream of online advertising. After entering 200 1, a vigorous innovation activity has been set off in the field of online advertising, and new advertising forms have emerged constantly. Because of overcoming the weakness of limited information content and poor interactivity of standard banner advertising strips, new advertisements have achieved high click-through rate.

Fourth, bidding promotion.

Bidding promotion is to promote the products and services of enterprises on the search engine platform in the form of keywords. This is a new and mature search engine advertisement, which pays for the effect. With a small amount of investment, it will bring a large number of potential customers to the enterprise and effectively improve the sales of the enterprise.

Verb (abbreviation of verb) information release

Information release is not only the basic function of network marketing, but also a practical means of operation. Through the Internet, you can not only browse a lot of business information, but also publish information yourself. The most important thing is to publish valuable information on your website in time and give full play to the functions of the website, such as new product information, preferential promotion information and so on. At present, China publishes product supply and demand information, mainly based on websites such as HC, global sources and China Manufacturing.

Sixth, video marketing.

Video marketing combines the "three haves" principle of "interesting, useful and effective" with "the fastest is king". This is also the reason why more and more enterprises choose online video as a marketing tool. Video marketing not only has all the characteristics of TV short films, such as strong appeal, diverse forms and contents, but also has the advantages of Internet marketing, such as strong interaction, active communication, fast communication speed and low cost. It can be said that online video marketing is a combination of TV advertising and Internet marketing.

Seven, link exchange.

Link exchange, or reciprocal link, is a simple way of cooperation between two websites, that is, the LOGO or keywords of the other website are placed on the home page or the inner page of their own website, and the hyperlinks of the other website are set, so that users can see their own websites from the websites of the other cooperation and achieve the purpose of mutual promotion. Link exchange has several main functions, that is, it can obtain the number of visitors, increase the impression of users when browsing, increase the advantage in search engine ranking, and increase the credibility of visitors through the recommendation of cooperative websites. Lubricating oil products enterprises can cooperate with large-scale industry websites to contribute to corporate image.

Eight, blog marketing

Blog marketing is a marketing activity that contacts bloggers and visitors through blog websites or blog forums, and uses bloggers' personal knowledge, interests and life experiences to spread commodity information. Blog marketing does not directly promote products, but affects consumers' buying behavior by influencing their thoughts.

Nine, Weibo marketing

Weibo is a platform for information sharing, dissemination and acquisition based on user relationship. Users can update the information of 140 words through the personal community of WEB, WAP and various client components to realize instant sharing. In the heat of Weibo, Weibo marketing has become the mainstream of online marketing, and many enterprises have tried Weibo marketing in succession, hoping to promote their services or products through this popular platform. Lubricating oil products can also use the platform of Weibo to release enterprise product news in time, so as to gather popularity and increase sales.

X. E-mail marketing

E-mail marketing refers to a marketing activity that spreads information such as new product release and preferential policies by sending emails to potential customers. In addition to promoting products, enterprises can also send blessing letters and thank-you letters to potential customers to give full play to the role of email marketing.

To sum up, industrial products should conform to the trend, choose the network marketing method suitable for the specific situation of enterprises, make full use of the power of the network, and achieve good sales performance. As long as you pay, you will get something back.