Traditional Culture Encyclopedia - Traditional stories - How to do sales to find customers
How to do sales to find customers
Specifically as follows:
One, universal search method:? This method is also known as door-to-door search method or carpet search method. The main point of the method is: in the choice of a specific market area within the scope of a specific group, with door-to-door, mail or telephone, e-mail and other ways to the scope of the organization, family or individual without omission to find and confirm the method.?
Universal search method has the following advantages:
1, carpet spreading will not miss any valuable customers;
2, the search process has a wide range of contacts, a large amount of information, a variety of opinions and needs, customer response may be collected, is a method of analyzing the market;
2, the search process has a wide range of contacts, a large amount of information, a variety of opinions and needs, customer response may be collected, is a method of analyzing the market;?
3, so that more people know about their business. The universal search method can be carried out by salespersons in person, emailing, telephoning, and combining with other promotional activities.?
Second, advertising search method:
The basic steps of this method are:
(1) send advertisements to the target group of customers;
(2) to attract customers to the door to carry out business activities or receive feedback. For example, an advertisement for a weight-loss device is sent through the media, describing its features, how to buy it, where to buy it, and how to represent and distribute it, and then a campaign is launched in the target area.
The advantages of the advertising search method are:
1, fast dissemination of information, wide coverage, good repeatability;
2, compared with the general search method is more time-saving. The disadvantages are: the need to pay advertising costs, targeted and timely feedback is not strong.
Three, the introduction of the search method:? This method is through the direct introduction of others or information provided by the customer search, can be through acquaintances, friends and other social relations;
Can also be through the enterprise's partners, customers, etc. by their introduction, the main way of telephone introduction, verbal introduction, letter introduction, business card introduction, word of mouth effect, and so on. Introduction to find customers method due to the introduction of others or success stories and basis, the possibility of success is very large.
Four, data access to find the law: through the data access to find customers can ensure a certain degree of reliability, but also reduce the workload, improve work efficiency, so the first work should be carried out on the customer research, to understand the characteristics of the customer, the status of the customer, to put forward the appropriate targeted strategy for customer activities, etc. But need to pay attention to the time of the information. But need to pay attention to the timeliness and reliability of the information.
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