What is the view of the next 3-5 years, the e-commerce will die a large part of the speech of the famous Youtube Ye Guofu

What is the view of the next 3-5 years, the electric business will die a large part of the speech of the famous Youtube Ye Guofu

Ye Guofu flagrantly pointed out that, if the online + offline is the new retail, all of China's brick and mortar retail is the new retail, because of China's physical retail now, there is no which is not the Department of Electricity. In addition, he boldly predicted that the next 3-5 years, the e-commerce will die a large part.

"What do you mean by business? Born of creativity. Any business, whether it is the creativity of goods, the creativity of marketing, the creativity of the business model, once your creativity is over, your business is over. This is the essence of business." Ye Guofu claimed.

Talking about the next wave of the rise of new retail what, Ye Guofu gave three points of view: the environment is good, "service" is good, the price is good, the product is good and have the ultimate price-effect ratio. Among them, the ultimate product design that the product should be less and have a sense of design, to the depth of the supply chain; very high price-effect ratio that the product cost less, less profit, less price, the last will make a lot of money, such as ZARA, Uniqlo, Ikea; excellent shopping experience that does not do e-commerce of the three no: no scene, no experience, no guarantee.

What do you mean by new retail? Jack Ma has said that new retail is online + online. Is that so? Isn't that the new outfit of O2O? If new retail is online + offline, all physical retail in China is new retail.

What does business mean? What is the most accurate explanation of business? It's the creativity that lives and breathes. What does Apple rely on to keep us buying his phones? The quality of Apple's cell phone is very good, much better than the quality of Motorola and Nokia, and Apple relies on Apple 5, Apple 6, and Apple 7, and constantly has new ideas to guide our consumption. Any enterprise, whether it is the creativity of goods, marketing creativity, business model creativity, once your creativity is over, your business is over. This is the most fundamental essence of business "endless creativity".

Back to the new retail, is the entity retail already dead? Today here to make a judgment with you. In the past 3-5 years, the entity retail died a large number, from 2016 onwards, the next 3-5 years, the e-commerce will die a large number of friends to do e-commerce must be remembered.

Finally summarize: the future of the new retail, we remember three words: the ultimate product design, very high price-effect ratio, excellent shopping experience. As long as you do these three steps, whether online or offline, where business is good. Today, we do not sell a thing online, still does not affect us to become a 10 billion dollar business, 100 billion dollar business.

So remember these three words, extreme product design, the product must be less, there must be a sense of design, to open up the supply chain, the depth of the supply chain; very high price-effect ratio, profiteering era has passed, the future will enter the era of micro-profit into the era of less is more. What do you mean by less and more? Less: the variety of products should be less, less cost, less profit, less price, and finally will make a lot of money, like ZARA boss, become the richest man in the world, Uniqlo boss, become the richest man in Japan, IKEA boss, become the richest man in Europe. It doesn't affect how much money you make at all. Extremely high price-performance ratio, which is a measure of whether you are a representative of new retail. The last excellent shopping experience that does not do e-commerce three no: no scene, no experience, no guarantee.

Ye Guofu, Ye Guofu, where

Place of birth Hubei Shiyan

Ye Guofu, global co-founder of Meitong Yupin, chairman of the board of directors of Saiman Holding Group, a serial entrepreneur, the transformation of the combatants, 2015 China's retail industry, "navigating, cross-sectoral, innovation," the wind figure, the Guangdong Top Ten Economic Figures. He is also a representative of the 12th Guangdong Provincial People's Congress. He is also a deputy to the 12th Guangdong Provincial People's Congress, a lecturer at Peking University, and a mentor of the first lecture of the Pearl River Academy of Alashan SEE Ecological Association.

Biography of Yip Kwok Fu

Yip Kwok Fu was born in Danjiangkou, Shiyan City, Hubei Province.

Fashion, refers to the style of new and contemporary clothing. Time is strong, every certain period of popularity of a style. The use of new fabrics, accessories and technology, the structure of the fabric, texture, color, pattern and other requirements are also high. Pay attention to the decoration, supporting. In the style, shape, color, pattern, embellishment and other aspects of continuous change and innovation, new and innovative.

In a certain period of time, the region for a large part of the people accepted the novelty into the popular clothing. Belong to a branch of the clothing under the category of varieties. If the fashion for a small number of people to wear the first known as the new wave of fashion. Clothing can be divided into fashion and stereotyped clothing according to fashion. Stereotyped clothing is relatively fixed after the popular screening of clothing styles, such as suits, suits, jackets, cheongsams and so on.

What's the name of the company? Ye Guofu , born in Danjiangkou, Shiyan City, Hubei Province

Chinese name

Ye Guofu

Nationality

China

Ethnicity

Han Chinese

Place of birth

Danjiangkou, Shiyan, Hubei Province[2]

Date of birth

November 1977

Occupation

Global Co-Founder of Mingchuang Youpin

Representative Works

Mingchuang Youpin

Industry

New Entity Retail

Company

Saiman Holding Group

Position

Entrepreneur, Founder, Chairman of the Board of Directors

What are your thoughts on name brands?

In fact, it does not matter whether the name brand, the most important thing is that they are comfortable on the line, some people may feel that wearing a name brand has face, in fact, others will not go to the guest to pay attention to the brand of your clothing. Instead, your character is more important. So as long as the self-confidence, dressed appropriately, it is not a problem, as for whether it is a famous brand I do not think it is important.

Adoption Oh

Net rumor , the future of China's cancer blowout, there will be 33% of the people died what do you think?

I think Western medicine continues to treat the disease without seeking the root cause. Not only China, but the whole country where western medicine is unified will end up this way. For reference

Mingchuang Youpin what things to sell

There are food with a lot of fine things, 10 dollars can buy

Shenyang Hongkai's boss Wang Kai on the future of e-commerce what do you think?

Development is getting better and better, replacing most of the traditional enterprises

E-commerce entrepreneurship department has what to say

Hello, now is the time of the big line of e-commerce, e-commerce road in fact, the prospects are still available, as long as you have the spirit of innovation, or better business, it is best to walk in front of others. I wish you success!

What are the views on human death?

No one can escape old age, sickness and death. One day our parents will leave us, we will leave their children. I think it's a horrible thing to think about, and it's cruel. But how can we control life and death? We can't change it, it's all the same. But our children are the continuation of our lives, generation after generation. They will be happier. We try to live a good life now on the line.