There are several types of e-commerce.

According to the operation mode of commercial activities, e-commerce can be divided into complete e-commerce and incomplete e-commerce;

According to the content of business activities, e-commerce mainly includes indirect e-commerce (electronic ordering and payment of tangible goods still need to use traditional channels such as postal service and commercial express delivery) and direct e-commerce (intangible goods and services, such as online ordering, payment and delivery of some computer software and entertainment products, or global information services);

According to the scope of electronic transactions, e-commerce can be divided into regional e-commerce, remote domestic e-commerce and global e-commerce;

According to the type of network used, e-commerce can be divided into e-commerce based on special value-added network (EDI), e-commerce based on Internet and e-commerce based on intranet.

According to the transaction object, e-commerce can be divided into business-to-business e-commerce (B2B), business-to-consumer e-commerce (B2C), business-to-government e-commerce (B2G), consumer-to-government e-commerce (C2G), consumer-to-consumer e-commerce (C2C), e-commerce with mutual transformation among enterprises, consumers and agents (ABC) and new consumer-centered business model (C2B2S).

American Broadcasting Company Inc (ABC)

ABC = agent, enterprise, consumer

ABC mode is a new type of e-commerce mode, which is considered as the fourth largest e-commerce mode after Alibaba B2B mode, JD.COM Mall B2C mode and Taobao C2C mode. It is an e-commerce platform integrating production, operation and consumption, which is jointly built by agents, merchants and consumers. The three can be transformed. We serve and support each other. You have me and I have you, which truly forms the unity of interests.

Enterprise to enterprise

B2B = Business to Business

Business-to-business e-commerce refers to the exchange of products, services and information between enterprises through the Internet. Generally speaking, the supply and demand sides of e-commerce transactions are merchants (or enterprises and companies), who use Internet technology or various business network platforms (such as Tuoshang.com) to complete the process of business transactions. These processes include: publishing supply and demand information, ordering and confirming orders, payment process, issuing, transmitting and receiving bills, determining distribution scheme and monitoring distribution process.

office to customer

B2C = Business to Customer

B2C mode is the earliest e-commerce mode in China. Now there are many B2C e-commerce websites, such as Tmall Mall, JD.COM Mall, Store 1, Amazon, Suning.cn and Gome Online.

From consumer to consumer

C2C = consumer to consumer

C2C, like B2B and B2C, is one of several modes of e-commerce. The difference is that C2C is a user-to-user mode. C2C business platform is to provide an online trading platform for buyers and sellers, so that sellers can actively provide online auction of goods, and buyers can choose their own goods for bidding.

B2M

B2M = business to manager

Compared with B2B, B2C and C2C, B2M is a brand-new e-commerce model. This kind of e-commerce is essentially different from the above three, and its fundamental difference lies in the different nature of the target customer groups. The target customers of the first three are consumers, while the target customers of B2M are the sellers or workers of enterprises or products, not the final consumers.

B2G (B2A)

B2G = business to government

B2G mode is an e-commerce between enterprises and government management departments, such as government procurement declaration platform and tax declaration platform of State Taxation Bureau and Local Taxation Bureau.

M2C

M2C is an extended concept for B2M e-commerce model. In the B2M link, enterprises publish their products or services through the network platform, professional managers obtain the information of their products or services through the network, and provide products sales or enterprise services for enterprises, and enterprises achieve the purpose of selling products or obtaining services through the services of managers.

O2O

O2O = Online to Offline

O2O is a new business model of e-commerce, which combines offline business opportunities with the Internet, making the Internet a prospect of offline transactions. In this way, offline services can attract customers online, consumers can screen services online, and transactions can be settled online, which will soon reach scale. The most important feature of this model is that the promotion effect can be checked and every transaction can be tracked. For example, online to offline of Lemme has established a large number of website portals through search engines and social platforms, attracting a group of home online shoppers to Lemme Home Network, and then draining them to the local Lemme Experience Hall. The offline experience hall undertakes product display and experience and some after-sales service functions.

C2B

C2B = customer to business

C2B is an e-commerce model, that is, consumers to businesses. The C2B model, which was first popularized in the United States, may be a noteworthy attempt. The core of C2B mode is to form a strong buying group by aggregating scattered but huge users, thus changing the weak position of users under B2C mode and allowing them to enjoy the benefits of buying single products at the price of big wholesalers.

P2D

P2D = available on demand.

P2D is a brand-new and broader e-commerce model, which emphasizes the multiple identities of both the supplier and the demander, that is, in a specific e-commerce platform, both the supplier and the demander of each participant can be fully satisfied, which fully reflects the increasing income of both the supplier and the demander in a specific environment.

B2B2C

B2B2C = business to business to customer.

The so-called B2B2C is a new way of network communication and sales. The first b refers to the seller in a broad sense (that is, finished products, semi-finished products, material suppliers, etc.) ), and the second b refers to the trading platform, that is, to provide a contact platform for buyers and sellers and provide high-quality additional services, and c refers to the buyer. The seller can be a company or an individual, that is, a seller in a logical buying and selling relationship.

C2B2S

C2B2S = Customer-to-Enterprise Share

C2B2S mode is a further extension of C2B mode, which solves the problem that in C2B mode, customers can't gather a huge customer group at the initial stage of releasing the required products, which leads to the failure of trading with invited merchants. The first platform in China to adopt this model: sunny music.

B2T

Internationally called B2T(Business To Team), it is another e-commerce mode after B2B, B2C and C2C. That is, purchasing from a merchant for a team. Group buying B2T was originally defined as "group buying", but now, with the popularity of the Internet, group buying has become a consumer revolution in which many China people participate. Internet has become a new way of consumption. The so-called online group buying means that consumers who don't know each other gather funds with the help of "the power of gathering people online" and increase their bargaining power with merchants to get the best price. Although the emergence of online group buying has only been more than two years, it has become a popular new consumption mode among netizens. It is understood that the main force of online group buying is young people aged 25 to 35, which is very common in big cities such as Beijing, Shanghai and Shenzhen.