The current situation of Beijing dealers under the epidemic situation: "Who hasn't tightened their belts yet?"

On February 7th, a Ming Automobile Sales & Service Co., Ltd. was listed in the epidemic area and place announced by the official media of Shanghai Municipal Government, which undoubtedly sounded the alarm for dealers all over the country and reminded many car companies that they were rushing to help the epidemic, and their own business safety problems could not be sloppy.

A week later, the car buyer visited several Beijing car dealer parks. From February 10 to February 16, the date when most provinces and cities were allowed to start construction, what is the current situation of dealers?

In the past few days, many car companies have successively introduced customer care measures. Simply put, it is inconvenient for consumers to go out during the epidemic, and car companies have launched services such as online car purchase and car delivery. For offline dealers with dual pressures, many car companies, including Volvo, BMW, Beijing Off-Road, MG and so on. Support policies have been introduced to reduce the burden on dealers by not setting sales targets in February.

I bought a car and visited more than 20 dealers. I found that most offline stores are still on duty, which is similar to last week. Borui Automobile Park, located in Huahugou, must undergo strict temperature measurement and registration when entering and leaving the park gate. The security guard told the car buyer: "The park was only allowed to open this week, but none of the dealers officially opened. Most of them are in the park for maintenance, and few consumers look at the car. "

When entering the park, only about 30% of the dealers were in business. The relevant personnel of Borui Xiangyun Audi 4S store said: "This week, our store is still on duty, and 3 or 4 salespeople take turns to be on duty at the store, starting from 17." Scattered after-sales and financial personnel in the huge store are sitting on their workstations wearing masks, and the 10 exhibition car is quietly parked in the hall. In addition to car buyers, only one salesperson is holding a mobile phone to broadcast live, introducing the highlights of the new car and the preferential activities in the store to netizens.

The same is true of other dealer stores that have opened their doors in the park. The front desk on duty is mainly responsible for answering consultation calls, recording sales leads, and after-sales service personnel contacting users to make an appointment for maintenance, of course, it is only basic maintenance …

According to the survey data of China Circulation Association on February 13, among the 4,222 4S stores surveyed by the association, 852 have resumed work, with a resumption rate of 20.2%. According to further detailed statistical analysis indicators, the sales efficiency, after-sales efficiency and comprehensive return to work efficiency of the 4S stores surveyed are 4.9%, 6.4% and 8.54% respectively. Only 20% of dealers in China have resumed work, and the spread of the epidemic has delayed the resumption of work by one week. The piecemeal order volume makes the dealers miserable.

For the national automobile sales, February this year may be "the worst February in history". Dealers facing the survival test are not only worried about the losses in the first quarter, but also how much impact they will suffer in the second quarter.

The performance in the first quarter basically declared "jumping off the street", and the sales difficulty of the little brothers can be imagined. A little brother said to the car buyer: "The sales target in February is gone, but our commission in February is gone, but who will not tighten their belts before the epidemic!"

When you spit out "Life and I are very sad", don't forget that the next sentence is "Life and I are waiting for you to laugh". Although the epidemic is so cruel, please believe that we will eventually defeat it!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.