The Internet can promote the old brand upgrade?

Alibaba Group reportedly released the "2017 China Digital Economy Development Report" on January 9, which showed that for old brands, going online not only means channels, but also a new position for brand operations.

The report said that in 2017, Taoxiangcun based on data reflecting user demand for customized sales of goods, based on the introduction of in-depth customization of goods, including taste, packaging and specifications, launched the dumplings, snacks and other frozen products, and achieved considerable sales results.

The person in charge of Taoxiangcun said that in 2017, Taoxiangcun utilized online big data precipitation to push back on consumer demand and improve consumer satisfaction with products and packaging, so as to achieve online and offline agglomeration and integration, and the online user message and order data are very informative for product improvement and operation.

Not only the retail industry, the traditional manufacturing industry is also in the Internet-enabled deeper process transformation, photovoltaic power generation and coal-fired power generation compared to green, environmentally friendly, non-polluting, but because of the high cost, has not been able to be applied on a large scale in the country. Improving the photoelectric conversion rate can reduce costs. According to estimates, photovoltaic conversion efficiency of every 1 percentage point, the cost per kilowatt-hour can be reduced by 5% -7%.

It is hoped that more long-established brands can seize the opportunity of new retail!