Tourism business plan

In a progressive society, more and more people will use business plans, which will not only enhance the confidence of entrepreneurs themselves, but also enhance the confidence of investors and partners in entrepreneurs. What kind of business plan is effective? The following is my business plan about traveling. Welcome to share.

Tourism business plan 1 company introduction;

Over the years, as China became more and more popular, more and more people began to pay attention to the culture and development of China. However, the motherland has always lacked companies that provide comprehensive services for foreign tourists with "minority languages", and many foreign friends with "minority languages" cannot appreciate the culture and landscape of China well. Our company provides comprehensive and considerate services for foreign tourists so that they can enjoy the scenery of China.

On the other hand, the company also accepts domestic tourists and wins the trust of customers with thoughtful service.

Market overview;

With the development of society, tourism has become one of the strongest and largest industries in the global economy. The industrial position and economic role of tourism in urban economic development are gradually strengthened, and its pulling effect on urban economy, driving effect on social employment and promoting effect on culture and environment are increasingly apparent. Tourism is one of the pillar industries of China's economic development.

China's tourism industry still maintained rapid growth, and the three major markets grew in an all-round way. In the whole year, * * * received inbound tourists 124942 1000 (including 49.9 overnight visitors13400, up by 6.6% over the previous year), and realized foreign exchange income from international tourism of 33.949 billion US dollars, up by 3.9% and/kloc-0 respectively over the previous year. The number of domestic tourists was 65.438+39.4 million, and the income was 623 billion yuan, up by 654.38+05.0% and 654.38+07.9% respectively over the previous year. The number of citizens leaving China reached 34,523,600, an increase of11.3% over the previous year; The total tourism revenue was 893.5 billion yuan, an increase of 16.3% over the previous year, equivalent to 4.27% of GDP. , is the first year of China's 11th Five-Year Plan. This development trend in the first year is undoubtedly a good start for the development of domestic tourism in China during the 11th Five-Year Plan period.

1- 1 1 month, major cities in China received 39,970,340 tourists, a year-on-year increase of 13.37%. Among them, 23,330,404 foreign tourists were received, including Hong Kong compatriots1176,899, Macao compatriots 72,2831,and Taiwan Province compatriots 4,740,206. 1- 1 1 This month, the number of foreigners in China was 23938 139. Among them, 64346 16 people entered the country for meetings or business activities, 12049859 people entered the country for sightseeing, 72866 people entered the country for visiting relatives and friends, 2 122858 people entered the country for service industry, and 3257940 people entered the country for sightseeing.

As a new industry of national economy, China's tourism industry has determined the basic policy of development and construction at the early stage of development. On the one hand, it insists on opening to the outside world and attracts funds from all walks of life at home and abroad; On the other hand, make full use of social resources and encourage the state, collectives and individuals to invest in tourism projects. This open investment policy has promoted the activity of China's tourism investment market and the improvement of tourism reception capacity, and created conditions for the prosperity and development of tourism. Although there are still many problems and obstacles in the development of China's tourism industry, especially the low degree of marketization of tourism management system and investment mechanism, on the whole, China's tourism investment environment is constantly optimized.

In the coming 10 year, China's tourism industry will maintain an average annual growth rate of 10.4%, among which the personal tourism consumption will increase by 9.8% annually, and the growth rate of enterprise/government tourism will reach 10.9%. By 2020, China will become the world's largest tourist destination country and the fourth largest source country. China's total tourism revenue will account for 8% of gdp from 5.44%. Therefore, as one of the six emerging hot consumption industries, tourism will have great investment opportunities in the next few years.

industry analysis

China Investment Consulting Network reported that due to the international financial crisis, China's tourism industry also declined. Facing the crisis and difficulties, China National Tourism Administration, in accordance with the unified arrangements of the central authorities, has strengthened its confidence and faced difficulties, and has taken and will take a series of measures to actively respond to the complex situation facing the tourism industry.

According to reports, these measures mainly include:

First, seize the opportunity to attract all kinds of funds and increase investment in tourism infrastructure, especially public service facilities.

Second, vigorously develop domestic tourism, promote the development of a number of high-level tourist attractions, develop a number of tourism and leisure products, and promote domestic tourism consumption.

Third, actively carry out international cooperation, extensively carry out exchanges and cooperation with countries and regions around the world and international tourism organizations, including the World Tourism Organization, so as to promote mutual exchanges among tourists and achieve win-win cooperation.

The fourth is to promote the capacity building of tourism, promote system reform and mechanism innovation, enhance the ability of the whole industry to cope with crises and resist risks, and comprehensively improve the quality, structure and efficiency of tourism.

The fifth is to further standardize the order of the tourism market and maintain the stability of the team. In industry analysis, we should correctly evaluate the basic characteristics, competition and future development trend of the selected industry.

Main products and business scope;

Mainly foreign tourists, taking into account China tourists.

In recent years, although China's tourism industry has developed rapidly, there are great restrictions on foreign "minority language" tourists and there is a lack of professional minority language tourism companies. The comprehensive business purpose of our company is to provide a convenient travel environment and pleasant travel experience for foreign friends who use minority languages.

Mainly to provide comprehensive services for tourists as the goal.

Personnel and organizational structure

Mainly includes: English, Korean, Japanese, German, Spanish, Russian and French translators.

The initial stage of the company: including a translator, a person who is proficient in tour guide knowledge and relevant laws, an assistant with good organizational skills and an accountant;

Medium-term development: increase the number and quality of translators and establish their own training base; Establish an organization to create a distinctive corporate culture; Establish a special financial management system.

Later stage of development: find some professionals to help establish a professional company system.

market forecasting

It shall include the following contents:

According to the complaints of many people with small languages who "spend so much money but can't play well", this integrated service method will certainly be warmly welcomed; Moreover, there are not many people engaged in small-language tourism, and they are not particularly professional, so the competitive pressure is not too great. There is enough space to develop their own companies, and they will definitely have their own social status and social foundation soon after listing. Moreover, they are mainly foreign tourists, and they can join forces with foreign travel companies, so it is easy to get funds and support.

market strategy

Since the company is mainly foreign tourists after listing, network marketing strategy is the main means.

1, contact these well-known foreign networks, and publish their own tourism purposes and advantages on their networks;

2. Launch your own characteristic blog to attract tourists in the form of blog;

3. Regularly publish some of your own travel contents on the domestic travel website to attract domestic tourists.

Misunderstanding of the market is one of the most important reasons for the failure of enterprises.

Financial planning

Organization expenses within 5 years: 50,000 yuan; Salary: 200,000 yuan; Venue lease and product promotion: 80,000 yuan;

Profit within 5 years: domestic tourism income: 80,000 yuan; Income of foreign tourists: 6.5438+0.6 million yuan.

Risk and risk management

As the company has just been listed, there are bound to be many problems, such as contacts and funds. You need to bear the funds yourself, and you should also actively contact relevant talents to expand your world. Although there are great risks, you can reduce your own risks through partnership.

If possible, I will basically stabilize my company in five years, but it will take a lot of effort. At the same time, we should constantly look for intimate partners from our peers to start a business together.

If it fails, there may be an economic loss of about 654.38 million yuan and a five-year time loss, which are great losses!

If successful, continue to do it, exaggerate the size of the company, and gradually improve the rationalization of the period.

Not surprisingly, the company has a good development prospect, but with people's understanding of this subdivision, the competition in this industry will become more and more fierce.

Stage 6: Inspection

You can check from the following aspects:

(1) Does your business plan indicate that you have experience in managing a company?

(2) Whether your business plan shows that you have the ability to repay the loan.

(3) Whether your business plan shows that you have conducted a complete market analysis.

(4) Whether your business plan is easy to be understood by investors. The business plan should have an index and a table of contents, so that investors can refer to each chapter more easily. We should also ensure that the information flow in the catalogue is logical and realistic.

(5) Do you have a plan summary in your business plan and put it at the front? The plan summary is equivalent to the cover of the company's business plan, and investors will read it first. In order to keep the interest of investors, the plan summary should be attractive.

(6) Whether your business plan is grammatically correct.

(7) Can your business plan dispel investors' doubts about products (services)?

A product model can be prepared if necessary.

I. Corporate Tourism Business Plan 2

Nanshan Tourism Food Development Co., Ltd. was established, and the company to be established will provide clean, hygienic and portable vegetarian snacks (hereinafter referred to as vegetarian snacks) for guests coming to Nanshan Giant Buddha. Establish Nanshan vegetarian brand and realize the industrialization of Nanshan vegetarian culture.

The development of vegetarian series includes:

Popular type: mung bean cake, coconut cake, pumpkin cake, etc. You can take it at any time. The starting point of sales is low and most people can accept it.

Mid-range gift: "Lucky Fingered Citron" (proposed name) portable takeaway gift.

Exquisite gifts: "Nanshan is neither old nor crisp" digs deep into Nanshan's longevity culture, and "Nanshan is neither old nor crisp" means a homonym of longevity over Nanshan, mainly promoting the birthday party market. Make the series of food become a Buddhist snack with local characteristics, and it is also a good product for worshipping Buddha and giving gifts to relatives and friends.

Second, the market.

2. 1 Overview:

At present, the annual reception volume of Nanshan Scenic Area has exceeded 2 million. Traveling in Nanshan and online can't help eating vegetarian food, which is the most authentic personal experience of Buddhist culture.

2.2 Market opportunities:

At present, vegetarian restaurants mainly include Fearless Yuan Yue, Gardening Building and Nanshan Guest House. After nearly ten years of operation, they have accumulated a certain popularity. However, from the perspective of the whole scenic spot, although the service is lacking and the service form is too single, the above restaurants mainly provide in-store services during lunch time. Although the guests are the most concentrated at this time, accounting for the largest proportion of meals, a small number of guests entering the park may not be served at the rest of the time, and the store may not necessarily.

Although vegetarian food is a Buddhist snack, snacks can not replace dinner, but it can also be used as a carrier of Nanshan vegetarian culture, as a useful supplement to dinner, so that guests can take it informally at any time. Even the vegetarian guests can take a few boxes back to their relatives and friends to spread the healthy and green vegetarian culture to the guests who can't come to Nanshan. Our products cut into the market at this point, improve the existing service system and provide more choices for our guests.

Third, the project background

At present, the domestic vegetarian brands include Xiamen Nanputuo vegetarian, Shaolin Temple vegetarian, Jiuhuashan vegetarian and Putuoshan Guanyin cake, among which the most famous is Xiamen Nanputuo vegetarian. It originated from vegetarian snacks and entered the market independently in the 1990s. After nearly 20 years of development, it has become a business card product with Xiamen tourism characteristics. Guests traveling to Xiamen must bring some boxes as gifts to their relatives and friends. The main sales channel still depends on the sales in scenic spots, and several other brands have appeared and entered the market with the development of Buddhist tourism in recent years, so the use of industrialization has its inevitability.

Take Su Dian in Nanputuo as an example. At present, all scenic spots are developing towards scale. Even a tour with a group is a cursory tour, which takes nearly two to three hours. It takes longer for individual travelers to leave, and energy is lost quickly. In the temple Dojo, even if the guests are hungry, they don't want to eat at will. The so-called "vegetarian worship" is not in harmony with the atmosphere of the whole scenic spot, and it is also a taboo for other guests to provide delicious and cheap vegetarian food for their guests. It can not only satisfy the hunger, but also avoid the embarrassment of the guests, which shows that Su Dian has the dual attributes of commodity and culture. As a commodity, it can meet the dietary needs of guests. As a culture, it can satisfy people's curiosity about the life of monks, and at the same time it has accumulated the background of Buddhist food culture for thousands of years.

At the beginning of its establishment, we learned from the successful experience and model of Nanputuo, so that we can accelerate our development and better serve our guests. Reduce the risk of failure and bring products to market faster. Moreover, we have an advantage over other brands. Other brands only rely on the Buddhist vegetarian culture background, and Nanshan also has a longevity culture. Only by integrating the two cultures, deepening the cultural connotation and strengthening the interaction between products and culture can we develop more competitive products. It is also in line with the concept of "pan-Nanshan" and the strategic goal of "second venture" in Nanshan.

Fourth, the target market

We will target the following categories of customers: the first category is that we have eaten vegetarian dishes and are very satisfied with vegetarian dishes or vegetarian dishes, and guests will send several boxes to relatives and friends; The second kind is that guests who miss dinner or don't have enough time to eat a dinner because of their trip try several vegetarian dishes as compensation; The third is the guests who can't afford to consume vegetarian food, taste vegetarian food and experience vegetarian culture.

Verb (abbreviation of verb) sales channels and strategies

In the early stage of development, retail was mainly used. Popularize and sell popular vegetarian cakes from a low starting point, focusing on on-site sales of scenic spots, aiming at different customers and combining with spatial layout, forming a core area, a specific area and multiple sales points.

Add vegetarian cakes to the dessert menu of vegetarian restaurants, post posters in the restaurant environment, and let guests taste freshly baked vegetarian cakes for free at the first time through appropriate guidance. The main product is mung bean cake, which is delicious, crisp, not sweet or greasy, and melts in the mouth, which can not only replenish energy, but also clear away heat and relieve summer heat, so that guests can form a preliminary understanding of the product. Set up monopoly points in Yuan Yue and Yuanyuanlou, with Yuan Yue and Yuanyuanlou as the core sales areas, and the entrances and exits of scenic spots as the specific sales areas, close to the final consumers. Considering the convenience of guests and the large passenger flow, let the products enter every convenience store in the scenic spot, which is convenient for guests to buy at any time.

Strengthen publicity, expand the overall influence of Nanshan vegetarian culture through three-dimensional publicity, dig deep into Nanshan vegetarian culture, publish it on travel websites and travel guides, publicize Nanshan vegetarian attractions, invite network promoters, and improve the visibility of Nanshan vegetarian attractions.

Word-of-mouth marketing, well-known food stations, such as "Public Comment Network" and "Word-of-mouth Network", allow guests to participate in comments, realize the interaction between products and guests, and deepen the impression of tourists.

Increase the development history of Nanshan food culture and related Buddhist allusions in a prominent position to increase literary interest.

Promotion: Promote sales in commercial centers with high traffic such as pedestrian street and Marriott supermarket, and use folk festivals such as Dragon Boat Festival, Double Ninth Festival and Mid-Autumn Festival, as well as major Buddhist festivals such as Bathing Buddha Festival, Bangbang Festival and Laba Festival to market products.

Enterprise strategy of intransitive verbs

1, company profile

Nanshan Tourism Food Tourism Development Co., Ltd. is an enterprise mainly producing Nanshan Sudian series foods. Signed a management agreement with BTG Nanshan Management Company with the strategic goal of * * * building a world-famous Buddhist culture and realizing the industrialization of Nanshan vegetarian culture.

2. The overall strategy of the company

Let Nanshan Sudian become a famous brand product of Sanya tourism food in five to eight years.

3. The company's mission

Provide clean and hygienic Buddhist food for consumers.

4. Development strategy

Initial stage: (1-3 months) mass vegetarian cake series is put on the market;

Development period: (3-6 months) to improve visibility, establish and improve sales channels;

Mid-term development: (June-1March) Establish brand image, introduce mid-range gifts into the market, and improve the sales model;

Maturity: (13-2 years) enhance brand image, strengthen network marketing promotion, increase equipment, improve packaging specifications and increase intangible assets;

Perfection period: (2-3 years) further improve the sales channels, launch festival products and enter the local market in Sanya;

Long-term: (3- 10) Expand market share, increase investment, pay close attention to quality, continue to publicize, and strive to become a "famous point in China".

Seven. product

Ensure product quality, develop products of various grades to make them suitable for guests with different economic levels, and on the basis of highlighting core products, produce a variety of flavors for guests to choose from, constantly innovate, not only supply tangible food, but more importantly, represent our perfect service and pay attention to the concept of health and longevity.

Packaging:

Adopt standardized packaging. Under the premise of unified identification, different products and specifications are packaged in different packages that are easy to identify, which opens up the grade space and facilitates customers' purchase, identification and use.

Services:

Introduction period: improve the service level of service personnel through training and exchange;

Maturity: the service personnel publicize the product concept and let the guests know the product characteristics.

Eight, brand

Single brand, establish trademark protection network. Enhance aesthetic feeling and establish a good public image.

Production management:

Production requirements:

Employees: the best production technicians and pastry chefs.

Nine. Production address

The lead-in period is in Nanshan scenic spot, and the location after the expansion is in Sanya, which can reduce the production cost and transport it into the scenic spot for sale after packaging.

X. Investment analysis

I am willing to contribute personally, and Nanshan Scenic Area Management Company takes the brand as a share to supervise the products. The share division will be decided after discussion.

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