What are the portals that can be published for the promotion and publication of soft texts?

What platforms are there for portal media publishing?

0 1. Four traditional portals

Advantages of Sina, Sohu, Netease and Tencent: high weight, good inclusion, suitable for promoting soft text; Disadvantages: the review is very strict, and some soft manuscripts are not easy to pass the review.

Recommended index:

02. Local portals

Shandong Online, Yongzhou News Network, Guizhou Network, Xingtai Daily official website, China Taizhou Network, Hebei Radio and Television Station, Shangqiu News Network, Shanghai Hotline, Guangshen Online, Window of Shenzhen, Zhejiang Metropolitan Network. Advantages: high weight and good diversity; Disadvantages: the official media is strictly censored and is not suitable for companies to promote soft articles.

Recommended index:

03. Vertical portal

Finance, China Enterprise Network, Smart Online Merchants, China Network Technology, Cloud Finance, Economic Observation Network, 58 Finance Network, Market Guide, Zhongchuang Network, Longxun Finance Network and Daily Economic Network. Advantages: the commercial financial portal has high weight and good collection; Disadvantages: suitable for insurance and financial management, not suitable for brand and comprehensive soft text promotion.

Recommended index:

04. Commercial Media Matrix

Commercial Brand Network, Qianlang Finance (Sohu), China Brand Network (Zhihu), Commercial Brand Network (Zhihu), Qianlang Network (Sina View, China Headline, Penguin), looking for brand culture (a little bit). Advantages: Baidu web page collection and company news/soft articles are preferred, which is suitable for brand promotion of domestic SMEs; Disadvantages: Restrict medical care, WeChat business, P2P and other fields.

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