What is mobile e-commerce?

Mobile e-commerce is a new e-commerce model, which provides convenient business channels for enterprises and consumers by using mobile Internet and mobile electronic devices, and mainly uses mobile terminals for online transactions and other activities. Mobile e-commerce combines the original characteristics of e-commerce with the advantages of mobile electronic equipment, providing convenient and fast services for consumers and enterprises, and has broad development space.

Mobile e-commerce has the characteristics of mobility, convenience and personalization. It is no longer limited to the location restrictions in traditional e-commerce, but only needs electronic mobile devices and mobile Internet, so it can be consumed anytime and anywhere. The simple and convenient operation procedures of mobile e-commerce enable people to arrange and use their time reasonably, make full use of the spare time in their lives and bring more opportunities to businesses. And because of its wide coverage and numerous services, it can meet the consumption needs of different consumers, so that consumers can make personalized settings according to their personal preferences, which promotes the personalized development of e-commerce.

1. Mobile e-commerce market dominated by enterprises

As the main body of market economy, it is inevitable for enterprises to apply e-commerce in future business activities. Traditional business activities will gradually develop to be mobile and personalized. Mobile e-commerce can not only meet consumers' personalized consumption needs, but also allow consumers to spend anytime and anywhere, providing consumers and enterprises with a more convenient and broad platform. Small and medium-sized enterprises can make full use of this feature, broaden sales channels, enhance the competitiveness of enterprises and occupy a place in the market competition.