Cangzhou Wushu Festival's Development Strategy

Cangzhou has consistently operated the martial arts as a unique cultural brand, but the results have not been satisfactory. Whether it is as an economic category of the overall scale, or its own qualities derived from the social effects, are not satisfactory. Of course, at home and abroad in major competitions to achieve a number of medals, also shows Cangzhou's deep cultural heritage of martial arts and strong strength, as in the past, as in the martial arts in the unique style, however, from this just reflecting the martial arts this card has not been played well, have not found the martial arts and the market economy, the times of cultural *** with the prosperity of the path. Successfully organized a series of domestic and foreign major events on the martial arts, so that some regions and figures rose to fame, received a considerable economic and social benefits, effectively making us as the country's only one prefecture-level martial arts township sense of urgency and pressure to multiply. Today, the development is no longer a boat against the current is not going backward, but a small, slow progress is also backward. The root cause of this phenomenon is in the market economy, the mobility of resources to play to the fullest, there are resources in the place may not have the advantage, no resources in the place but can be properly operated, out of nothing, become later, more powerful. At least Cangzhou Wushu is still far from forming enough influence on society, not to mention driving other industries, creating a new situation of prosperity and development. Shandong, Henan and other places in the development of wushu movement, in terms of sound and practical effect, has formed a strong pressure on us.

Since last year, the municipal party committee and the municipal government decided to implement in the city "to meet the 'two festivals', to carry out the 'five cities together'" activities. Wushu Festival, once again take up the responsibility of showing Cangzhou culture and the spirit of contemporary Cangzhou people, but also with Cangzhou people's dreams, the market economy under the conditions of the society to launch a new round of impact. Festival economy has become the 21st century emerging industrial economy. Successful festival economy based on cultural heritage can not only enhance the image of a city and expand its influence, but also stimulate the economy, generate good economic and social benefits, and promote the overall development of the city. How to make this opportunity into a new outcome of the development of martial arts, as well as to hold a festival of what kind of martial arts, how to do a good job of martial arts festival, and thus drive the people of the city to further enhance self-confidence, expanding the idea of promoting the construction of the two civilizations, the people of the city has become a major proposition. Hold a martial arts festival, the government should certainly act as the first responsible person role, in addition to no organization and institutions can take up such a huge responsibility. However, the first responsibility is not the whole responsibility, really take the first responsibility, also does not mean that the whole festival can be done well. As a matter of fact, in the past few Wushu Festivals, the government has done everything. So much so that many people will be the whole responsibility to the government head. How much money is spent, whether it is lively or not, etc., all in the government. Even out of context with the field held this section of the festival compared to that section, attributed to the amount of money spent, we only spend how much cloud. As for the effect, whether the original intention is realized, but rarely asked.

The festival is not to spend money to buy lively, not to meet the vanity. It is to let the martial arts and other outstanding cultural phenomena that have accompanied us for a number of years, to be able to set off a new development and prosperity of the new situation of a new upsurge, so as to drive the overall progress and development of the local people. The real protagonists of the Festival are the martial arts and the community as a whole, not the Government. The role of the government is to set up the stage, be a good director, formulate norms and exemplary implementation of the norms, so that the martial arts in an orderly manner to sing a big show, rather than by the government to play the whole world. Beijing's International Fashion Festival, Qingdao's International Beer Festival, etc., the reason for the international impact, is in its establishment of the "government-led, enterprise contractors, market operation, social participation" mode, follow the laws of the festival market. In this way, the executive-led to market-led, the government in the macro to guide, strengthen services, for the whole festival to create a favorable environment and atmosphere. Folk of all sorts of heroes, then each show their skills, give full play to the spirit of creativity, so that the festival has always maintained a wide range of participation, enough entertainment, ornamental, unique cultural connotations to be carried forward. Merchants win, the people benefit. In this way, it produces a vigorous and lasting vitality. Over the people look forward to the festival, thinking about the festival, but the festival of martial arts really came, but there is little of the passion of the festival, a few martial arts performances, less entertainment evenings, as well as some of the majority of people do not know what is going on in the economic and trade negotiations, there is not much to savor things. The problem lies in the festivals are only regarded as a few days of things, and did not pay attention to the elements of the festival into the daily life. Like the three major European soccer leagues, the World Cup, and even some of the Olympic Games, people like to compare the final period of time as fans or other fans of the festival - although the final period is not designated as a soccer festival or so, the people continue to revel in it. That's because these tournaments have an overall design that gradually builds up to the event over the course of a year, two years, or even three or four, with a relatively concentrated period of time to unlock all the suspense.

Activities in-depth process, is the climax of the process of gradual lifting, the formation of the overall effect, rather than for the festival for the festival, came out of nowhere, turn back and then disappear into a dormant state. Right now, about the martial arts activities a lot, long-term, short-term, cyclical, but also quite attractive eye-catching events. It is not difficult to organize all these events together. At the same time, as a kind of intangible cultural heritage, has a very rich content, the center and modern activities together, static and dynamic, old and new, point and surface interaction, the festival rendered more vibrant and attractive. Then, we are fully equipped, through a variety of tournaments, activities, step by step to create a good pad for the Wushu Festival, and finally achieve the effect of all the attention. Wushu has long become the cultural card of Cangzhou, said Cangzhou must mention martial arts, said martial arts is difficult to avoid Cangzhou. But in addition to the project to maintain the traditional advantages of Cangzhou Wushu, for the study of Wushu culture is still in the primary stage. Twenty years ago and the current publicity brochures, not much change. It is only about the long history, many schools, famous people, heroes and righteousness and so on. As for the influence of Cangzhou martial arts in Cangzhou people, the status of the regional culture, etc., but few people mentioned, some even wrote some, still did not cause due attention, or not yet more, newer and more in-depth results, leading the whole society to a new understanding of the martial arts, let alone consciously to enhance the life of the martial arts and even the regional people's practice of the overall quality of the practice.

The cultural connotation of martial arts has not been truly manifested, not to mention the injection of new connotations of the times. This is probably one of the fundamental reasons why martial arts have become more and more diluted in people's lives. In the functions given to the Wushu Festival, it must go beyond the mere promotion of the culture of martial arts, and take martial arts as a bridge and link for Cangzhou to go to the world and to the whole country, and show the humanistic style of Cangzhou and the great potential and brilliant prospect of economic and social development through martial arts. While maintaining the main theme of martial arts, must highlight the overall characteristics of Cangzhou culture, so that people can see a comprehensive Cangzhou, but also more y appreciate the Cangzhou martial arts heritage.

To run the Wushu Festival is not to rain over the ground wet to produce a few champions, but also not to let that go all over the east and west, north and south of the stars to come here to make a fortune, but through the Wushu training of the whole society, how to use a good state of mind over the festival, with efficient and quality services to do the festival, with creative activities for the festival to add color to the realization of the economic, cultural and social construction of a bumper crop of the quality of the modern people again! to a new level. Without martial arts, there is no martial arts festival. In the past, the martial arts only rely on the master's oral teaching, can be endless, and carry forward. Today, however, it is obvious that it is not enough to rely solely on these to develop the martial arts. In the era of highly developed socialized division of labor, the development of any project, we must come out of the experience, keep pace with the times, good group effort, the use of a variety of means to promote the martial arts.

Organizing a wushu festival is a huge systematic project, relying solely on the wushu community is far from enough. For example, a series of matters such as large-scale performances, the organization of the event, the arrangement of the project, etc., all need specialized personnel, and these people may not have studied martial arts at all. Just as the Olympic Games are directed by Zhang Yimou, but cannot be released to athletes or even world champions. This requires from the mechanism, to ensure that the relevant industries to attract the best talent to the organization of the martial arts, or for the need to run the festival to train a number of professionals who have their own strengths, so that the festival can become a boutique, in order to produce a significant brand effect.