Traditional spicy film wholesale factory

It's almost double 12, and I'm going to buy some spicy strips to stock up on New Year's Eve. As a result, I opened a flagship store in Weilong, which scared me into the northeast clothing store. Yes, you are right. This is Wei Long. He can play.

Wei Long's advertising marketing is always unique, which can arouse people's desire to discuss forwarding, and its purpose is achieved.

Northeast coats, foreign models, clean pages, and red and green flowers. At first glance, they thought it was a fashion show, but the models picked up spicy strips in their hands, hehe.

The rustic northeast coat suddenly wore a sense of fashion and a word suit.

Subverting inherent cognition and positioning

The first is the positioning and dissemination of products; The general views on spicy strips in the market are: dirty, unhealthy, produced in small workshops, delicious; Therefore, Wei Long's initial communication content is more about showing the production process of the factory, so as to distinguish it from the products of small workshops and solve the doubts of consumers. In the later period, the mode and depth of communication were expanded, and the conflict between the traditional small spicy strip workshop and the high-quality spicy strips in Wei Long was established. And with the help of the product characteristics of spicy strips, rapid communication marketing is also expected.

Wei Long's Road to International Marketing

Since Wei Long changed her packaging, she began to wave the banner that Yan value is justice and squeeze into the fashion circle. At that time, the slogan also said that "foreigners can't eat Wei Long spicy strips", which shows its influence. This time, the northeast cotton-padded jacket is also highly sought after in the fashion circle, which is a hot spot.

Including imitating Apple's minimalist style before. They follow the fashion circle closely, what to do in the market, what style can be recognized by the public as soon as possible, and what strategies Wei Long obviously adopts.

Do spicy advertisements with the thinking of marketing circle, and dare to be the first in the world.

In the food industry, we usually see advertisements on how to make food more delicious, and then shout slogans and put advertisements on TV stations. But I never wanted to have anything to do with fashion and public attention. Wei Long did it, taking risks and innovating to subvert cognition and gain, which is one of the reasons why it can now become an aristocrat in spicy strips.