High score urgently asks for a market analysis on the development status of Chinese medicine beauty products! ! ! !

In just two or three years after entering the 2 1 century, the professional beauty industry in China has developed by leaps and bounds. As far as beauty is concerned, the concepts of "gene beauty", "traditional Chinese medicine beauty", "medical beauty", "aromatherapy beauty" and "nano beauty" are familiar to everyone in recent years. Among these beauty projects, the development of traditional Chinese medicine beauty is amazing.

Since 2000, Chinese medicine has been widely and deeply applied in the beauty industry. For example, massage, scraping, acupuncture, ear holographic therapy and foot holographic therapy of traditional Chinese medicine all come from the theory of traditional Chinese medicine. In the market, all businesses and beauty salons are applying it more or less and transforming it into economic effects. Relevant authorities clearly pointed out that the development prospect of Chinese medicine beauty at the beginning of this century is very broad, which will bring broad development space for scientific research, production and marketing units; At the same time, it also promoted the competitiveness of traditional national industries in China. The development of traditional Chinese medicine beauty is as follows:

First, the advantages of traditional Chinese medicine beauty

Traditional Chinese medicine beauty is very safe and has no toxic side effects; The effect is lasting; Traditional Chinese medicine cosmetology has a history of 2000 years, and has accumulated rich theoretical basis and practical experiments. Its methods are varied, besides oral and external Chinese herbal medicines, it can also be supplemented by meridian beauty, psychological beauty, food beauty and so on. Traditional Chinese medicine beauty pays attention to the whole, and closely links appearance with viscera, meridians, qi and blood. Oral administration and external application of traditional Chinese medicine, acupuncture, massage and scraping, diet and recuperation can make the essence and qi smooth, simple, safe and reliable, and have a wide and lasting effect. Traditional Chinese medicine cosmetology is unique in health care cosmetology and treatment of capacitive dermatosis, showing its special potential.

Traditional Chinese medicine cosmetology is attached to traditional Chinese medicine, which develops with the development of traditional Chinese medicine, so it has a solid theoretical foundation. Huangdi Neijing is the source of TCM theory, and it also lays a theoretical foundation for the formation and development of TCM cosmetology. The development of basic and clinical disciplines of modern Chinese medicine has laid the foundation for the development of cosmetology of Chinese medicine. The aesthetic thoughts provided by China's extensive and profound culture also provide an aesthetic theoretical basis for TCM beauty. China's rich traditional culture makes China's aesthetic theory system unique, and will contribute to the world aesthetics.

(A) the overall concept

Traditional Chinese medicine believes that people are an organic whole, and facial features need claws and nails, which is only a part of the whole. Therefore, to obtain local beauty, we must first seek the balance of yin and yang, the stability of viscera, the patency of meridians and the circulation of qi and blood. Traditional Chinese medicine beauty pays attention to overall conditioning, so the beauty effect is lasting and stable.

1960 "Holism" is written as a feature of traditional Chinese medicine. The textbook of basic theory of traditional Chinese medicine includes two aspects: one is that the human body is an organic whole, and the other is that people are closely related to the environment. When it comes to the overall concept, some people will say that "heaven and man are one". The concept of "harmony between man and nature" first appeared clearly in the book True Dreams? Gan said (), but its original intention is not to weave the relationship network of the universe, nor to pay attention to the interaction between man and nature, but only to emphasize personal moral obligations, which refers to a moral realm that transcends personal interests and benefits. It is far-fetched to borrow this word to explain the relationship between man and nature. On the contrary, Dong Zhongshu's universe system theory of "the feeling between man and nature" accords with the category of syndrome differentiation and treatment. From a historical perspective, "the feeling between man and nature" is a theory that has a positive impact on the theoretical construction of traditional Chinese medicine in Neijing. In fact, there is no fixed word "harmony between man and nature" in Neijing. Some scholars believe that the unity of man and nature is a "helpless cognitive model that does not understand the internal elements and structure of things", and "the holistic view of traditional Chinese medicine has great defects" is actually misleading and binding in text interpretation. Moreover, although there is no microstructure in TCM, there are at least internal elements such as five internal organs and the collocation and arrangement rules of various parts (that is, structure). The annotation "whole" in Modern Chinese Dictionary compiled by the Dictionary Editorial Office of Institute of Linguistics, Chinese Academy of Social Sciences: refers to the whole collective or the whole thing (as opposed to each member or part). Therefore, some scholars believe that "the whole emphasized by TCM is the whole that ignores some parts", which only regards the whole concept as a simple word, not a method or principle. And in fact, Chinese medicine does not ignore and deny the local, there are many local treatment methods.

(2) treatment based on syndrome differentiation

Traditional Chinese medicine cosmetology is to examine the causes and treat diseases that damage beauty with the idea of syndrome differentiation and treatment. External health care products that emphasize decoration, such as facial fat and oral fat, embody the characteristics of syndrome differentiation and treatment. For example, the face is dark and rough, and Chinese medicine believes that one of the reasons is common cold's invasion. Therefore, some cosmetics that moisturize and whiten the face are equipped with wind-dispelling drugs such as Fangfeng and Angelica dahurica, which embodies the characteristics of syndrome differentiation and treatment. Treatment based on syndrome differentiation is the basic principle and method for TCM to recognize and treat diseases, and it is also the main principle and method for TCM to recognize and treat diseases with beauty. Syndrome is a pathological summary of a certain stage in the process of disease development. It can reveal the essence of disease more concretely, comprehensively, profoundly and correctly. By analyzing the data obtained from four general clinics, we can determine the etiology, nature, location and the relationship between good and evil, so as to determine the correct treatment. Through syndrome differentiation and treatment, we realize that the same disease may have different "syndromes" or different diseases may have the same "syndromes" at a specific stage, and we can adopt the idea of "treating the same disease differently" or "treating different diseases together", which has a good effect on the treatment of cosmetic diseases. For example, freckles and chloasma belong to different diseases, and the syndrome of "kidney water deficiency" appears in different stages of development, so the method of "nourishing kidney water" has a good effect on both diseases. Therefore, TCM beauty treatment based on syndrome differentiation is more targeted and effective.

(3) Various means and safety.

There are various means of TCM beauty, which can be roughly divided into five categories: Chinese medicine, dietotherapy, acupuncture, massage and scrapping. In addition, there are psychological and health care methods. There are several specific methods for each category, such as drug cosmetology, both for internal use and external use. External use can be divided into application and bathing, and can be subdivided into skin application, umbilical application, acupoint application, fumigation, scrubbing, bathing and soaking. These methods are all natural therapies, safe and reliable, without side effects, and avoid the harm of chemical drugs to human body. Most of the raw materials come from nature. Therefore, from the fundamental and safety point of view, Chinese medicine beauty may be a more desirable choice for beauty lovers. Traditional Chinese medicine cosmetology is based on the theory of traditional Chinese medicine, with methods and prescriptions with China characteristics as the means. By adjusting the function of zang-fu organs and improving the blood circulation mechanism, we can clean the face, beautify the skin, facial features and hair, eliminate facial defects, and maintain, repair and reshape the beauty of the human body. Most of the materials used come from natural animals, plants and minerals, and food used in daily life accounts for a considerable proportion. Therefore, traditional Chinese medicine cosmetology has little toxic and side effects on human body, and it is the first choice for people to pursue safety, environmental protection, health and green cosmetology.

(D) Intervention in life beauty

The relationship between TCM beauty and life beauty goes back to ancient times. In all kinds of medical books in the past dynasties, there are hundreds of drugs with the efficacy of beauty and pleasure, and the number of prescriptions is considerable. There are all kinds of hand washing recipes, face pleasing recipes, whitening recipes, wrinkle removing recipes, skin care recipes, tooth whitening recipes, hair dyeing recipes, body fragrance recipes, and even recipes for hair wax, lipstick and rouge.

It can be seen that ancient doctors in China have regarded maintaining the beauty of the human body as one of their medical tasks. This intervention makes the beauty of traditional Chinese medicine coexist with its depth and breadth, occupying a unique position in the history of beauty in the world.

It can be seen that no matter from the analysis of TCM beauty itself or its external environment, TCM beauty will be one of the strong development trends of China beauty industry. In recent years, the positions in the beauty industry are on the rise. As a powerful beauty mainstream in China, TCM beauty will stand firm in the beauty field. With the development of the industry, it is increasingly favored by people in the beauty industry with its unique charm, and it will also bring huge economic benefits to all levels of the industry, which means that Chinese medicine beauty contains huge business opportunities.

Two, in line with the development trend of the international beauty market.

(1) Foreign countries will increasingly advocate natural and environmentally friendly Chinese herbal beauty.

There have also been several international expositions dedicated to herbal beauty salons, which shows that herbal beauty therapy has become popular all over the world. For example, EGENE's new series of beauty products, with herbal raw materials as the main promotion point, have aroused widespread interest of international professionals. According to several medical doctors of the German Herbal Association, in recent years, the West has advocated the concept of nature and stayed away from chemical pollution. Under the influence of this trend, Europeans choose natural ingredients more than chemical synthetic products in the use of beauty products.

Chinese herbal medicine is widely recognized in Germany because of its mild natural efficacy and few adverse reactions. The market share of Chinese herbal medicine beauty is not large, but only as an auxiliary part of natural beauty products. The main reasons are the low technology content, the lack of scientific data for qualitative and quantitative analysis of effective ingredients in beauty, and the unsatisfactory refining and purification process, so it will take some time for Chinese herbal medicines to be popularized in the beauty market. The urgent task is to increase investment in science and technology, expand research power, and make China's medical treasure house play an important role in the international beauty and health care industry.

(B) the development of international beauty salons, foreign beauty new tricks

Spa with different characteristics all over the world, Japanese beauty industry is blowing a whirlwind of "cosmeceuticals", the number of people losing weight in Australia is increasing, the cosmetic industry is booming, the trend of male cosmetic surgery in the United States is gradually rising, the reasons for Japanese women's cosmetic surgery, the cosmetic wind blowing through Hollywood and the development trend of the international beauty market, the new scientific and technological trends in the global beauty and cosmetics industry, the Chinese herbal medicine beauty that advocates natural and environmental protection, and the hottest cosmetic surgery in the world in the future.

(3) The global Chinese medicine weight loss market will be greatly improved.

Traditional Chinese medicine mainly uses massage, massage, acupoint and acupuncture to lose weight. That is, "regulating meridians, regulating endocrine, regulating spleen and stomach, suppressing appetite and decomposing fat". Compared with taking diet pills, traditional Chinese medicine has less side effects on the body, so its development trend is better.

Third, the development prospect of Chinese medicine beauty industry in China

(1) Looking at the prospect of TCM cosmetology from the new contemporary medical model.

The transformation of contemporary bio-psychological-social medical model makes people rethink the concept of health. The new concept shows that the goal of medicine is not only to maintain people's survival, but to further improve people's quality of life, so that people can survive more perfectly and be in perfect harmony in body, spirit and adaptation to society. Chinese cosmetology is a new discipline that adapts to the transformation of medical model. It will occupy an important position in the field of Chinese medicine at the end of this century and the next century, and make an important contribution to the world health care. Today's society has entered the era of knowledge economy. Only by using professional knowledge and technology can it be widely recognized and recognized by the public.

(B) from the development of various disciplines to see the prospect of traditional Chinese medicine beauty

Traditional Chinese medicine cosmetology has interdisciplinary characteristics, which is derived from other majors and is a leap and integration on the basis of other majors. The development of TCM internal medicine, TCM surgery, TCM dermatology, acupuncture and massage, gynecology and western medicine, and the emergence of new disciplines such as TCM psychology and rehabilitation have created conditions for the development and formation of TCM cosmetology.

(3) Analysis of the development trend of the beauty industry in China

A thousand years of cultural history has also developed. Due to the long-term influence of China's unique cultural history on the consumer market, China people still like their own national quintessence-TCM beauty, which also provides an effective cultural background for the development of TCM beauty. Traditional Chinese medicine beauty should still have a good development prospect. Now more and more people are looking for natural beauty methods, and natural Chinese medicine that does not hurt the skin may be more popular.

(D) China beauty industry will change its business model.

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(5) Looking at the development trend of beauty industry from the consumer market.

1, beauty consumption is becoming more and more rational.

Like the development of any industry, the development of beauty industry has experienced a process from blind consumption to rational consumption. According to the data, 65% customers accept new products through their own detailed understanding, 30% are recommended by beauticians, 27% are introduced by friends, and 28% are purchased through advertisements. It can be seen that customers believe in themselves more and more after trying again and again.

In addition, customers' needs pay more and more attention to deep-seated needs. Nowadays, besides the efficacy of products, customers pay more attention to psychological additional needs and are influenced by brand image.

2. The geographical extension of beauty

From the perspective of consumers, beauty consumers are shifting from cities to towns. With the development of urban integration, beauty consumers began to break geographical restrictions, and many beauty salons appeared in some towns with high consumption levels, and there is a trend of further development.

3. From the consumer era.

Beauty consumers began to extend to young people and the elderly. When the consumption of young people has become fashionable, skin care for children and the elderly has also begun to become a new starting point for beauty consumption.

4. From the point of view of competition.

In the past, due to the special situation of China's reform and opening-up, the pioneers in the beauty industry took advantage of consumers' lack of beauty knowledge and the imperfection of relevant national policies and regulations, and misled consumers in many cases, and made huge profits in the process. However, with the intensification of market competition and industry competition, industry profits have changed from profiteering or high profits to reasonable profits.

China's entry into WTO and the implementation of zero tariff in Hongkong have had a certain impact on the competition pattern of cosmetics stores in China. For example, Hongkong has established zero-tariff shopping malls in six major cities in China, in which beauty cosmetics are the main commodities. However, it will affect China at present, but the real threat should be two years later.

Fourth, the development trend of Chinese medicine beauty industry in China.

(A) China medical beauty market has a very broad prospect.

There is no doubt that the domestic medical beauty market has a very broad prospect. With the increase of income, more and more white-collar women are no longer satisfied with traditional methods such as applying cosmetics and going to beauty salons for skin care to prolong their youth. They must seek high technology to solve the "face" problem. In fact, almost every appearance problem can find a technical answer. There are also weight loss, liposuction, myopia treatment and so on. Solving these problems by high-tech means is the future development direction.

At present, there are more than 6,543.8+0,000 stores in the beauty industry in China, of which less than 654.38+00% have medical strength; Although some hospitals provide medical and aesthetic services, the environment is noisy and lacks comfort. This has just formed a market gap in the medical beauty industry. At the same time, the equipment just developed in the world can be easily introduced into China; Medical colleges and universities train a large number of high-level medical talents every year, which provides the necessary conditions for the vigorous development of medical beauty industry.

With the deepening of the understanding of medical beauty, "the concept of medical beauty representing surgery, pain and taking medicine" will be gradually abandoned. With the increasingly standardized management of medical beauty market, a large number of beauty centers with medical qualifications will become a new force in this industry. Based on the optimistic view of China market, scientific medical companies will step up their efforts to publicize their products and technologies to consumers this year. At the same time, based on medical beauty institutions, accelerate the popularization in large and medium-sized cities. They will also set up an open training center in China. After the patent problem of the company's products in China is solved, we will consider establishing a production base in China.

(B) the four major trends in the development of plastic surgery industry in China

Trend 1: postpartum repair has become a hot spot.

Trend 2: Facial modification continues to be popular.

Trend 3: Men pay attention to small beauty projects.

Trend 4: Cosmetic surgery shows a trend of younger age.

5. 20 12 The beauty trend of traditional Chinese medicine in China began to turn to anti-aging.

(1) Acupuncture, beauty and anti-aging acupuncture has a long history of application in cosmetic medical college. As early as Mawangdui unearthed in the Han Dynasty silk book "Fifty-two Diseases Prescription", it has been used for a long time to treat warts and other diseases. Acupuncture cosmetology is a cosmetology method that stimulates the meridians and acupoints, mobilizes the internal factors of the body, adjusts the functions of various organs and tissues, promotes the circulation of qi and blood, resists the invasion of external evils, delays aging and treats diseases that damage cosmetology. Yu et al. tried to explain the anti-aging mechanism of acupuncture at the molecular level by using DDR-PCR technology. Methods: Acupuncture was used in Neiguan, Renzhong and Taichong points of Sam-P/ 10 aging model rats, and the difference of gene expression in Sam-P/ 10 aging brain cells and the effect of acupuncture were analyzed. Studies have shown that acupuncture not only has regulating function and acupoint specificity, but also can influence the expression of aging-related genes and intervene the aging process through regulating function. Lu et al. think that the general action trend of acupuncture is to increase the level of genes with low expression and decrease the level of genes with abnormally high expression, so as to play an integral role in regulating the disordered molecular network of the aging body, promote the recovery and coordination of gene expression, and thus delay the aging process. Moxibustion therapy is an important part of traditional medical acupuncture. Ancient doctors believed that moxibustion could not only prolong life, but also prevent diseases before they occur and treat them early. Using the subacute aging model induced by D- galactose, we selected Dazhui, Mingmen and Baihui points of Du Meridian, and compared the non-meridian and non-acupoint parts to study the influence of moxibustion on immune function of aging mice, so as to provide evidence for acupuncture clinic. Conclusion: Moxibustion at Du Mai point can delay the atrophy of immune organs and enhance the immune function of the body.

(2) Chinese medicine beauty anti-aging Chinese medicine beauty is a beauty method that treats diseases that damage beauty or maintains skin through oral or external use of Chinese medicine. Due to continuous in-depth research, many cosmetic Chinese medicines have been confirmed in modern medicine, which further promotes the excavation and development of cosmetic Chinese medicines and makes them scientifically integrated. Salvia miltiorrhiza and Ligusticum chuanxiong can reduce the MDA content in serum of aged rats and enhance the ability of scavenging free radicals in aged bodies. Bushen Yijing recipe (Herba Epimedii, Polygoni Multiflori Radix, Herba Cistanches, Rhizoma Drynariae, etc. ) can obviously delay the brain aging of aged rats, increase the binding capacity of M receptor and inhibit the activity of brain cholinesterase, which shows that Bushen Jianpi Yiqi recipe can delay aging by increasing the number of neurotransmitters and receptors in the brain center.

(3) Massage Massage Beauty Anti-aging Massage Massage Therapy is a technology to adjust the physiological and pathological state of the body through various specific actions (techniques) to achieve the purpose of delaying aging and beauty. It has the functions of strengthening the body resistance, eliminating pathogenic factors, balancing yin and yang, warming meridians and dredging collaterals, promoting qi and blood circulation, and harmonizing ying and wei, so that qi, blood and body fluids in the body can operate normally, which undoubtedly plays an important role in maintaining human health and delaying aging.

(4) medicated diet beauty anti-aging medicated diet beauty method is to use the medicinal properties of food itself, add traditional Chinese medicine to food or make food, in order to achieve the auxiliary treatment of diseases that damage beauty and the beauty effect of strengthening body, resisting aging and prolonging life. As long as we pay attention to a balanced diet, reasonably adjust the diet structure, and arrange the diet scientifically and orderly according to the physiological needs of the body and the four flavors of cereals, fruits and vegetables, we can delay aging and make people strong and beautiful. In the Tang Dynasty, Sun Simiao set up a special volume of "therapeutic prescription" in "A Thousand Women to the Square", which recorded many daily foods, many of which had beauty effects, such as "cherry, sweet taste, ..." lascivious "and" melon seeds, sweet taste, good luster and good color ... Long-term service made people fit and anti-aging. " Herbal Medicine, written by his disciple Meng Qian, contains many foods with beauty function, which provides a basis for the beauty method of medicinal diet in later generations.

Chinese medicine health care beauty anti-aging Chinese medicine health care content is rich, by obeying the four seasons, adapt to cold and heat; Be careful with your life and balance your work and rest; Ease one's mood and relax one's mind; Reasonable diet, exercise and rest, to achieve physical fitness, anti-aging and beauty.

Concluding remarks

It can be seen that no matter from the analysis of TCM beauty itself or its external environment, TCM beauty will be one of the strong development trends of China beauty industry. Traditional Chinese medicine beauty is unique. Nowadays, the world is in the upsurge of adapting to nature and returning to the original, and the beauty of traditional Chinese medicine shows its value and function. It is necessary to use modern scientific and technological means and theoretical methods to further strengthen the study of various mechanisms of TCM beauty, and at the same time develop modern instruments for TCM beauty and anti-aging, give full play to the advantages of TCM, and serve modern human health. May the beauty of TCM go to the world and play a unique role in human youth forever.

This is what I found, not my opinion. I hope it helps you.