What principles must be followed in public relations?

1, the principle of authenticity: refers to the organization in the development of public **** relations activities, must be built on the basis of the organization's good behavior and mastery of the facts, to the public to truthfully convey the information about the organization, at the same time to the organization's decision-makers to truthfully convey the information about the public.

2, the principle of equality and reciprocity: refers to the public relations activities to take into account the interests of both the organization and the public, on an equal footing so that both sides of the mutual benefit.

3, the overall principle of consistency: refers to social organizations in the development of public **** relations activities, to stand in the "social" height, by the activities may have on the socio-economic benefits, social and ecological benefits and the construction of social and spiritual civilization and other aspects of the impact of the integrated and unified considerations, so that all aspects of the public's long-term interests and fundamental interests. All these aspects are in line with the long-term and fundamental interests of the public.

4, the principle of full public relations: refers to the development of an organization's public relations work, not only to rely on full-time public relations agencies and public relations personnel's unremitting efforts, but also depends on the organization by the departments and all employees with the organization's attention to establish the concept of public **** relations, are concerned about and participate in the work of the public **** relations work, are required to make a contribution to the work of the public **** relations.

Expanded:

China's public **** relations market scale has seen unprecedented rapid development, people's acceptance of public **** relations is increasing, public **** relations increasingly penetrate into all fields and levels of China's political, economic, cultural, social and ecological development, and is increasingly regarded as an important force to promote the overall development of China's society forward, in terms of national image, branding and social development. It is increasingly regarded as an important force driving the overall development of Chinese society, and plays an irreplaceable and important role in national image, branding, reputation management and marketing strategy.

At the same time, China's public relations industry, as an emerging field, is experiencing an identity crisis and facing an "ethical challenge.

Baidu Encyclopedia - Basic Principles of Public Relations