How to do the transformation of outlets?

As an important battlefield of modern commercial banks, bank outlets are an important channel to influence customers and occupy the market. With the intensification of competition, the products of banks are becoming increasingly homogeneous, and the operation, service and marketing of outlets have gradually become the core competitiveness. While commercial banks pay close attention to the infrastructure construction of outlets and strengthen operation management, they also find many problems such as low service rate of outlets, poor marketing perception, complicated business processes and many customer complaints. Therefore, only by scientifically diagnosing the present situation of service marketing and management in business outlets, effectively sorting out management processes, finding out the shortcomings of service marketing and operation management, and improving the level of service marketing and management in outlets can we meet the needs of internal management, market competition and customer satisfaction.

Under the above background, Renmai Consultant recommended the benchmarking project of "Gold Medal Network Building-Network Operation, Service and Marketing Management System Perfection". With the help of benchmarking network construction, we will systematically sort out and improve the business service operation management system, form a standard manual, build a unique training team with benchmarking network as the unit through talent magnetization training, and form a long-term mechanism for talent magnetization. 1, benchmarking network management manual compilation

2. Centralized training of business outlets

3. On-site consultation of business outlets

4. Follow-up and solidification in the later stage of the project, and play a role of benchmarking and demonstration by building model business outlets, so as to achieve the purpose of improving the service, management level and marketing ability of commercial banks' business outlets;

Customer-centered, from the two dimensions of post and business, straighten out various processes and establish standardized process templates;

Establish an effective network management system by optimizing personnel management, site management, service management, marketing management and customer management;

Based on the demonstration business outlets, establish an all-round in-store training mechanism to provide a platform for employees of commercial banks to learn and communicate;

Form a long-term mechanism for magnetizing the cultivation of talents in commercial banks, and finally achieve the goal of improving the service level and marketing ability of commercial banks. Investigation and diagnosis report on the present situation of service marketing of business outlets in the early stage of the project

Handbook of standards and specifications for network services

Site management manual of outlets

Product marketing speech manual

Project implementation summary report