22 love women game market, 23 products, starring Tencent Netease Mihayou.

Influenced by explosive products, the market of China love women Games has become more and more mature, but it still lacks the support of high-quality games.

if you look at the Top1 of the best-selling list of the national App Store, you will find that there are actually not many love women games that can stay in the Top1, except for the leisure category that accounts for the largest part of the love women market, and then set aside the themes such as palace fights.

China's love women game market is only "semi-mature" at present. The normal love women games such as leisure, fighting and personification are developing smoothly. The big factories have already settled in and will always be evergreen trees on the list, but the number of core games and female games is pitiful.

is this market too humble? We have compiled some information and want to talk about the love women game market in China.

Classification of China love women Games

Many people are puzzled that the game market in love women, China has to be divided into normal direction and core direction. They think that love women market is love women market without this necessity, and as long as female players account for more than 5%, then this game is love women game.

This view is no longer tenable. With the development of industry and the change of market trend, game segmentation in love women has become an inevitable trend.

at the time of IPO, Playmate Era disclosed a domestic love women market analysis report compiled by independent market research consultancy firm F. Jost Sullivan. The report selected five representative companies including Playmate Era at that time. According to their income and market share, we can roughly judge that A is Tencent, B is a musical element, and C and D are highly likely to be paper games and Xishanju.

According to the general understanding of this combined industry, we can roughly divide the current China love women game market by its core gameplay:

First, leisure. Leisure is a big part of the game market in love women, China at present, represented by Tencent and Music Element, which mainly focus on eliminating and placing games.

second, fighting, personification and dressing up. Gongdou, personification and dressing-up are common ways of playing love women's games, and there is no clear love content like leisure games, so they are unified into the category of normal female games together with leisure games.

Gongdou is represented by the era of playmates, and personification is one of the earliest games in love women. At present, the representative products of the market are Food Language of the ladder network, and the representative of the dressing class are Warm Series of paper folding games and Yun Shang Yu Yi of Tencent.

Third, B-girl online games. Compared with the normal game, the biggest feature of the female-oriented game is to take love fantasy as the main line of the game and support its core gameplay. The perspective of the heroine brought by the player has an emotional intersection with NPC men. The representative work is Love and Producer, which was produced by the paper folding game in 217.

fourthly, female B is single. Compared with the former, Female B has no common elements in online games, such as cultivating and playing cards. The game is usually a buyout or buyout plus in-house purchase. The game focuses on AVG, and the game process is promoted by plot choice.

In addition, Tanmeixiang is also a branch of love women, but in fact you can hardly see Tanmeixiang games in the China market. Teahouses have asked the edition department for verification, and the answer is that there is no clear statement about Tanmei in China, depending on the specific content, but Tanmei publications usually involve non-mainstream values, so it is difficult to get through.

The famous Japanese beauty-obsessed game "Blame the Dog's Blood"

This market is basically not considered, or the value is not considered. Under the current domestic policies and regulations, it's hard to become the explosive point in love women's game market in a short time.

Through combing, we have a basic understanding of the current domestic love women game market, and the current domestic market share of normal love women games is to completely suppress female-oriented games. Although "Love and Producer" in 217 made many domestic game manufacturers see the prospect of B-girl's entry into the game market, it did not really detonate B-girl's entry into the game market, and it was difficult to stack papers just by detonating a product of "Love and Producer".

Fortunately, two years after the launch of Love and Producer, this market finally has a real chance to prosper.

23 products are ready to go

The teahouse has compiled 23 love women games that will be launched or ready to be launched in 22. The chart is as follows:

Among the 23 games, 19 games are female-oriented games. Of course, this is the result of actively ignoring the normal games to love women, such as leisure and palace fighting, but this figure can still surprise us.

among the 23 games, we can see Tencent, Netease, Mihayou, Heartbeat Network and other big companies, but except for Tencent's Love Between Light and Night, which has a version number, the games of other big companies have not obtained the version number at present.

among the 23 games, there are many stand-alone games, and the production teams of these games usually don't have much R&D experience, and many of them are developing games for the first time.

among the 23 games, 4 games are from the ice lion game, with themes including idols, criminal investigation, ancient aerial work, and aerial work in the Republic of China. These four games are classified into the fourth category. Among them, the current demo version of Mountain with Fu Su has been launched.

among the 23 games, there is a beauty-obsessed game called Ghost Face Game. There is no label of beauty in its TapTap introduction, and the name of the production team is very popular, "Pear Flower Press Haitang Studio". It is really a beautiful game. According to the official statement, it will be officially launched in May.

"Ghost Face Game" was ranked No.7 on the TapTap reservation list.

Among the 23 games, Netease, a listed game manufacturer, dabbled in AVG, a stand-alone girl. The name of this game is "Amnesia Idol Debut", and it has been launched as a trial version.

among the 23 games, the fastest one is Dream Floating Lamp by Beijing Dreamweaver Technology, which will be officially launched this Friday. Besides, most other games are still in the testing stage. Tencent's Love between Light and Night is about to be tested for the first time, Netease's Painting Traveler in Time and Space has finished the second test, and Mihayou's Undecided Event Book has also finished the second test not long ago.

If the version number goes well, all three games are expected to be online in 22.

The above is the general situation of 23 love women games that will be launched or ready to be launched in 22, and we can see more stories from this table.

Stories behind 23 games (I)

There are many stories behind 23 games, from which you can see many things.

the first thing I want to talk about is online games for girls. This category finally broke out after the stimulation of Love and Producer. Netease and Mihayou exposed their own online games for girls last year, and Tencent also released Love between Light and Night a while ago.

From left to right, there are the heroine of Unfinished Events Book, the heroine of Love between Light and Night and the heroine of Painting Traveler in Time and Space.

The unified feature of these games is that love fantasy is the main line of the game, and the design of payment points of the game focuses on cards, cultivation, skin and other contents, and is also closely related to numerical values.

With the addition of a large number of payment points, the revenue capacity of online games for women B can be expected. At present, there are not many games that can be referenced in the market, but the first month of Love and Producer has reached 2-3 million. Although the subsequent long-term operation has fallen behind, Love and Producer is indeed the first online game explosion in China.

Tencent, Netease and Mihayou have different themes, but their art, dubbing and technical ability are undoubtedly the top level in the market from the current public content, and these elements of art and dubbing determine that the lower limit of the game will not be too low.

Yuki Hayashi, one of the music producers of Love between Light and Night

Judging from the current wind review, the scores of The Traveler in Time and Space and The Book of Undecided Items that have been tested twice are 8.5 and 8.6 respectively, while the score of Love between Light and Night that is about to be tested is 9.5, and the number of reservations in official website has now exceeded 2.

Tencent's thinking is very simple. Tencent has never been involved in the B-girl market before (The Moment of Holding the Sword is not counted). Even in the love women market, Tencent's products are mainly leisure. As Tencent's official first online game of B-girl, Love between Light and Night will definitely become a product promoted by Tencent this year.

It is worth mentioning that "Floating Lights in Dreams" was once the first work published on Tencent's interactive reading platform "11", and the mobile phone side is an independent App developed by dream weavers.

In terms of Mihayou, Mihayou's corporate reputation has a great influence in the player circle. The new games about Mihayou have never been short of players' discussion and media tracking, and the follow-up Mihayou only needs to pay more attention to polishing the game quality.

Netease is the first of the three to dabble in the B-girl market. In 18 years, Netease launched "Meet the Cold Water", which is both for men and women. In the same year, Netease also launched its own interactive reading platform, Yiyuan, which contains a large number of works by women.

The Amnesia Idol Debut, recorded in the table of Yi Yuan Spring Activities

, was the first derivative idol cultivation work made by Xingwan Studio on the Yi Yuan platform based on Netease's Ghost Story IP, and then it landed on the mobile phone platform.

Netease's thinking can be seen from its released products. "Encounter Against the Cold" and "Idol with Amnesia Debut" are both derivative works of Netease's game IP, but the nature of these two games tends to stand alone, and there are not many payment points. Encounter Against the Water ran for free for half a year before getting the version number, but it didn't achieve explosive income growth after getting the version number to start paying, which somewhat gave Netease love women products a taste of exploring the road. The Traveler in Time and Space bears many expectations of Netease in the love women game market.

At present, the online game market of B-girl is still a blue ocean, and the success of Love and Producer has provided this market with basic logic and a mature payment framework. The market needs more quality games, and players also need more quality games to liberate their consumption power. Tencent Netease Mihayou, these three products will lead this year's B-girl online game movie-"The Story Three Sisters and Women Have to Tell".

The story behind 23 games (Part II)

The stand-alone market of B-girl is much worse than online games of B-girl.

We interviewed a lot of studios that do stand-alone games for women B. In their opinion, they feel no different from making a "public welfare product" because it is really difficult to realize business.

basically, the single player of female B takes AVG as the core of the game, and many online games of female B also call themselves an AVG game, which is open to question. AVG must be the main line to promote the game with the player's plot choice, which B-girl online games can't do. They need to develop, play cards, and even operate and place, which destroys the design logic of AVG itself.

Officially, because of this, the stand-alone woman B is basically similar to the GalGame market, focusing on the quality of the script and the depth of AVG gameplay. Interrupting the user's story experience with other gameplay is a taboo for AVG.

A Yu, the publisher and producer of Goo Goo Games, told the teahouse that it is very good that AVG mobile games in the domestic market can barely break even without the marketing cost of the games. Their AVG game "The Ring of Mobius" was officially launched on March 27th. In just over a week, the current total sales volume has exceeded 5, sets. Ayu predicted that the final sales volume of the game is expected to exceed 1,, and 1, is a great number for the AVG market in China.

"But it's still too difficult to realize cash, and everyone in the circle is also exploring business models. Without a business model, this market will still be difficult to get up. This has nothing to do with B-girl, but simply a historical legacy of AVG market. " Ayu and others have recently signed a stand-alone mobile game for women B. AVG is a king's market, so the luck of fine games will not be too bad.

is there no chance for the commercialization of B-girl stand-alone? Not really. Ice Lion has represented a variety of stand-alone women, among which "Mountain with Fu Su" which is being tested is trying to realize this game by advertising. In the game, players need to consume their physical strength for action, and supplementing their physical strength can be restored by watching advertisements.

Sorry to misplace it.

This is a common way to play many casual and ultra-casual games, and it attracts players to keep it through inspiring advertisements. However, "Mountain with Fu Su" has not yet been officially launched, so the effect of this model on B women's singles machine remains to be observed, but at least it also provides an idea for the market.

Many teams playing B-girl games are "budding new" in the game circle. The development team of "Ghost Face Game" claims to be a pheasant production team struggling in the poverty line and has to consider practical problems. Mai Lafeng, the development team of Cat's Contract, used to make QQ expressions, and Cat's Contract was also their first game.

Commercialization is indeed a very realistic problem, and the solution to the contradiction between commercialization and AVG is so mercilessly placed in front of the developer of B-girl stand-alone.

Therefore, before the commercialization problem is solved, there is no possibility of any explosion in the category of B female single machine.

END

The love women market will usher in a turning point in 22, and the entry of big manufacturers will lead to a large-scale explosion of B-girl online games, which has been ignited once, "paying for love and recharging for him".

whoever can liberate the potential consumption power of these female users will occupy a dominant position in the future competition in love women market, and online games of female B are expected to rise as a big branch in love women market.

as for the one-woman stand-alone, AVG, as a truly unpopular category in the market, continues to stick to it.