Brand Introduction of Jiangxi Renhe Pharmaceutical Co.

"Renhe" brand contains the essence of 5,000 years of traditional Chinese culture.

"Ren" is the core of Confucian culture. "People of benevolence love others" and "people-oriented" are the mainstream of traditional Chinese culture.

"Harmony" is derived from the Analects of Confucius. "Harmony is precious" is an extension of the humanistic concept in traditional Chinese culture, encompassing the harmony of nature, the harmony of man and nature, the harmony of man and society, the harmony of man and man, as well as the harmony of the self, both physically and mentally.

Renhe Group, with the aim of "serving human health", is committed to the research, development and promotion of traditional and high-tech pharmaceutical products. The brand "Renhe" comprehensively and profoundly interprets the purpose, philosophy, mission and grand vision of Renhe to serve the country and benefit the world.

The trademark "Renhe" was approved for registration in July 2000, and was recognized as "China Well-known Trademark" by the State Administration for Industry and Commerce in September 2007, and has been registered in 22 countries and regions, such as Japan, South Korea, the United States and Europe. "Gynecol was born in 1999 in Zhangshu City, the "Medicine Capital of China", which has a long history of 2,000 years. Carrying the love of "caring for women, taking care of women's health" of Renhe enterprise, condensing the crystallization of wisdom of Renhe scientific and technological personnel, and full of sweat of all the staff of Renhe, it has become the leading brand product in China's women's health care and guarding market.

"An expert in caring for women and families" is the brand positioning of "Gynecol". From "Knowing Lovers" to "Healthy You, Happy Family", "Gynecol" has always been dedicating the most sincere love and care to women and families.

"Gynecol" brand has a very high reputation and popularity in the women's health care market. After 10 years of development, Gynecol has formed a series of products, including care solution, gel, sanitary napkins, pads, etc., providing more choices and more intimate service for women.

The trademark "Gynecol" was approved for registration by the State Administration for Industry and Commerce in July 2002, and has been registered in 22 countries and regions, including Japan, Korea, the United States and Europe. Since the first Shine brand eye care products came out in 2003, Shine products with excellent quality to win the favor of consumers, growing into China's eye drops market leader brand products.

Shine brand adhering to the concept that we are not only the delivery of health enterprises, but also the dissemination of positive beliefs in life, in addition to providing consumers with professional and high-quality eye care products, but also actively to the consumer to achieve self-realization, and the continuous pursuit of life, to realize the spirit of their dreams.

Shine brand with personality, vigor and creativity, the spirit of innovation and breakthrough in the field of China's entertainment marketing. 2005 Renhe Shine new anchor, 2007 Renhe Shine? Happy Boys and other nationwide large-scale entertainment activities have achieved unprecedented success and won the Golden Award for Entertainment Marketing in China's media industry.

The Shine trademark was approved for registration in February 2000, and was awarded the title of Famous Trademark in May 2005, and was judicially recognized in April 2008 as a Famous Trademark in China. At present, the Shine trademark has been registered in 22 countries and regions such as Japan, Korea, the United States and Europe. "Eucatan" is a brand of children's series of medicines, which has become the first choice of more and more Chinese mothers since its birth.

The brand idea of "Eucatan" is "Healthy and Warm Chinese Happy Family", which is represented by the image of a warm family photo - a kind and wise mother, a simple and honest family. The brand idea is "healthy and warm Chinese happy family", which is represented by the image of a warm family photo - a kind and wise mom, a simple and honest dad, and a lively and lovely child.

With the advertising slogan of "Eucatan is always available for families with children", "Eucatan" has been widely spread and gained popularity, and has quickly become the brightest star brand of children's medicine category in China's pharmaceutical market.

The trademark "Eucatan" was approved for registration by the State Administration for Industry and Commerce (SAIC) in February 1993, and in December 2006, it was honored with the title of Famous Trademark. The trademark of "Renhe Colic" was approved for registration in September 2003 by the State Administration for Industry and Commerce.

"Professional Cure for Cold and Flu" is the brand positioning of Renhe Colic, which reflects Renhe Colic's unremitting pursuit of excellent quality, safe use and remarkable efficacy.

The high degree of trust from patients and successful brand promotion have made Renhe Colic a mainstream brand in China's cold and flu medicine category, and the brand positioning of "Professional Cure for Cold and Flu" has been unanimously recognized.