What makes JD.COM Mathematics a leader behind the science and technology edition?

On September 1 1, the Science and Technology Innovation Board of Shanghai Stock Exchange disclosed JD.com's prospectus. JD.COM Digital Branch plans to issue no more than 538 million shares this time, accounting for no less than 65,438+00% of the total share capital after issuance. Then, as a "rich second generation" company born in JD.COM Group, what kind of genes are supporting the rapid development of mathematics in JD.COM? What gave this company such a big imagination?

Innovation and daring to enter the "no man's land" may be the most convincing answer.

2065438+February 2004, when Alipay was firmly in the champion position in the field of mobile payment, the first domestic Internet credit payment product "Baitiao" was born in JD.COM Mathematics Department. Once the white strip was born, it quickly became the target product for the industry to follow. In April of 20 15, the ant flower garden was officially launched, and then major internet companies launched lending products, which were loved by consumers, especially those born in the 1980s and 1990s.

In addition to consumer finance and supply chain finance, JD.com has also set foot in many digital finance fields such as wealth management, crowdfunding, securities, insurance and Internet payment based on data and technology. With the continuous extension of the self-operated business boundary, JD.com CEO Chen Shengqiang began to think about how JD.com should strategically position itself. "Self-financing is easy to make money, but there is no shortage of a new financial institution in China".

Thus, from 20 15 to 10, JD.COM Mathematics began its first advanced stage-the industry put forward the position of "financial technology" for the first time to provide scientific and technological services for financial institutions. This move can be said to lead China's "Internet finance" industry as a whole to upgrade to "financial technology". Subsequently, Ali, Baidu, Tencent and even traditional financial institutions extended their business to financial technology, and technical attributes became the necessity and destination of the industry.

Being the first to enter the "no man's land" seems to be the innate ability and courage of JD.COM Mathematics Department.

20 18 12 before the industry knew what digital technology was, the brand of jingdong finance, which had realized the importance of digital technology, was upgraded to JD.COM digital branch, and the concept of digital technology industry was clearly put forward for the first time. The business scope has expanded from a single financial field to smart cities, asset management, AI robots, digital marketing and other sectors.

A few years later, more companies realized that digital technology was the general trend. 2065438+September 2009, the name of Beijing Xiaomi Payment Technology Co., Ltd. was changed to Xiaomi Digital Technology Co., Ltd.; In August 2020, 360 Finance announced the brand upgrade and launched a new brand of "360 Mathematics"; In the same period, Ant Group was blasted to set up a new company-the digital branch of Ant (Guangxi) Digital Technology Co., Ltd.. More and more top Internet companies have changed their names to "Mathematics", trying to catch up with the "pace" of mathematics in JD.COM, emphasizing the scientific and technological attributes and empowering traditional industries, and gradually becoming an industry knowledge.

At this time, JD.com has made leading achievements in the digitalization of digital technology service industry. In the financial industry, JD.com has served more than 700 financial institutions, served 8 million online and offline small and micro businesses and 400 million individual users together with financial institutions, and released the first domestic financial technology industry solution "T 1 Financial Cloud" and the first blockchain ABS standardization solution. In the field of smart city, JD.com won the national key R&D project by virtue of "Smart City Operating System". In June this year, JD.com and Nantong Municipal Government jointly established the "Nantong Urban Governance Modernization Command Center Platform", which became the national benchmark for urban governance modernization.

This is the second progress in JD.COM's mathematics. Recently, the Department of Mathematics of JD.com has completed the third advanced stage: it initiated the "link" business model of digital industry, bringing all-round services of technology (technology)+industry (business)+ecosystem (ecology) to finance and industry, helping all walks of life to make money and becoming the "link" of all walks of life.

In fact, the change of the content and mode of "TIE" service is the concrete practice of toB strategy of JD.COM Mathematics Department in recent years. As a company whose business originated from C-end, JD.com has accumulated a lot of value experience and core resources for individual customers. Based on this, JD.com can create a variety of growth scenarios for industry customers.

Taking service financial institutions as an example, the first growth scenario is mainly to solve the efficiency problem in the financial institution system through the scientific and technological ability of JD.COM Mathematics Department; The second growth scenario, iterating in the JD.COM ecosystem, provides financial institutions with the ability to acquire customers and operate users; In the third, fourth and nth scenarios, there are a large number of project scenarios in the construction of smart cities, which really extend the service radius of financial institutions to more and wider industrial fields.

It can be said that there is no enterprise like JD.com in China and even the whole world at present, and JD.com has once again become the leader. Mathematics Department of JD.COM was born in 20 13, and has been running first on an unusual road. This innovation will be imitated by countless people in a few years. Perhaps this will be another fierce competition worth looking forward to.