Is the WeChat business really easy to do? Can you really earn a meal?

Is the WeChat business really easy to do? Can you really earn a meal? Micro df plus vip and 1333

At present, the development of WeChat business in China is very hot, and how hot it is can be seen from Baidu Index. At present, the number of people searching for related keywords in WeChat business is about 10 times that in Taobao shop. This objective data reflects the degree to which WeChat business is concerned (the degree of concern has surpassed Taobao). After all, many people regard WeChat business as the future and lifeline of e-commerce in China.

Many people of insight have turned their attention to WeChat business, but it is not easy to do a good job in WeChat business. How can we seize this rare opportunity, develop our own WeChat business, master the methods and skills of WeChat business marketing, and get twice the result with half the effort! A WeChat business coffee summed up the skills of 16 WeChat business marketing through his own personal practice. As long as you do three of them, I believe you will succeed!

Wechat business is not face-to-face, but across the Internet, so when someone asks you for advice online, you must know that he may be someone who wants to buy something directly, or just look around. What you give is what you get. At this time, if you can't show your service spirit and professionalism, then you will definitely miss this opportunity. When you are arrogant, your opponent is providing services to customers.

Is the WeChat business really easy to do? Can you really earn a meal?

You have to understand that the internet has leveled the world. In this era, the method of earning price difference by information difference in the past is becoming more and more ineffective. You know, the purpose of doing business is to make money, not to sell goods. You can sell things or services. If you still can't understand this truth, think about it. Do you invite customers to dinner to fill your stomach or to close the relationship? The reason is the same, your purpose is not to fill your stomach but to get this customer.

One of the complexities of WeChat business is that its profit model is different from traditional business. Many times, the basic model of WeChat business is that wool is on pigs. For example, many people always have a question in the field of fresh e-commerce: Can I only sell high-end products to make a profit?

Someone has said how rice is sold in Li Ka-shing. It is said that when Li Ka-shing sells rice, his employees bring their own containers to customers' homes, first pour out all the original rice from customers' homes, and then pour the new rice into the old rice, telling customers that I will help you put the old rice on it before eating. When the customer has not found him, it will record the customer's purchase cycle and call the customer to ask if it is necessary to send rice.

First of all, this story tells us that this is basic user data; Then around my city, less than100km away, the price of lobster is one third of that of Nanjing, and the price difference of a lobster is as high as 150 yuan. You know, if someone serves you like Li Ka-shing, will you buy his lobster? Will your conversion rate be improved many times?

Is the WeChat business really easy to do? Can you really earn a meal?

The mobile phone screen is very small, and the customer is impetuous. In this era, you must make the customer's purchase process very convenient. The development of science and technology has brought us methods, such as mobile phone WeChat payment, and the ever-changing technology has made us feel convenient. So if you are a WeChat merchant, will you let your customers identify a graphic identification code the size of a grain of rice on their mobile phones? Will you make it cumbersome for customers to register? One of the benefits of convenience is the conversion rate!

What kind of experience is it? Many people don't understand that the experience is actually a repeat customer. What else can it be? Many people think that experience is just a page, all wet! Experience includes page flow, logistics, customer use, customer service return visit, and service maintenance after problems occur. A WeChat business should understand that every transaction is a starting point, not an end point, so experience is something different from traditional business in WeChat business.

What does a purchase depend on? Depends on trust. The best way to build trust between strangers is interaction. Please remember an advertising word-Dabao sees you every day, and the people you meet every day will greatly enhance your trust. This is why interaction enhances trust.

Please don't forget the era of WeChat business. In this era, commodities are no longer scarce and people are no longer hungry. Many times, people want to buy things just for curiosity, fun and happiness, such as buying a hammer mobile phone.

Many people think the word flattening is too mysterious, so I will describe it in simple language. Flattening means that the boss of a company may rush to the front line. For example, Lei Jun spends every day in Xiaomi Forum, and he can name the opinion leaders in Xiaomi Forum. The second meaning of flattening is that there are more and more channels and the channels are flattened. Then you may not need to deal with only one channel as in the past, but with many, many channels, and each channel may bring you transactions.

Someone has given an example: for example, if you invite a table of people to dinner, then eight of the ten people at this table are your customers. What will the other two do? Xiaomi's forum is a group, and many small businesses build their own WeChat group and QQ group. If you know how to get your intended customers and your customers together, you will find that groups play a huge role! In fact, the house is the most difficult commodity to sell, but why developers can sell the house so well, one of the keys to its marketing principle is to store water!

The Internet age has brought us a puzzling business principle, that is, your cost may be fixed and your income will increase with time. For example, in a southern province, a home improvement company with an output value of 1000 million needs to approach 100 employees; Then, in Shanghai and Nanjing, many home improvement companies with the network as the main channel have an output value of more than 10 million employees! This is the critical point of the legendary WeChat business, and this principle comes from an Internet prophet.

Is the WeChat business really easy to do? Can you really earn a meal?

I'll talk about the data for the second time. The principle of big data is that in WeChat commercial times, the most important thing for you is not a transaction, but getting a data. Don't forget, every transaction is an opportunity to obtain data, which is the most important wealth of WeChat business. In addition to cash assets, for WeChat business, data is your digital assets. From this perspective, business has no starting point and end point, and every transaction may become the starting point!

You have 10,000 fans on Weibo. How to make ten thousand orders? As we all know, the turnover rate in Weibo is about one in ten thousand. Therefore, the key to making 10 thousand orders with 10 thousand fans is to form communication through opinion leaders. Opinion leaders will help you increase your communication coverage by hundreds of times and your conversion rate by dozens of times.

Many traditional enterprises never know that their greatest wealth is the customers who buy goods. In WeChat commercial times, a key question to test an enterprise is whether it can manage customers with information technology.

If you already know how to care about old customers and activate their loyalty, then you already know big data. A few days ago, the boss of a home furnishing company told me that his most critical marketing measure at present is to set up a team to provide services for old customers, so this process is by no means overnight, and it must last for more than half a year to see the results.

The explosion is popularity; High-end products are fame; What really makes money are those products with high profits and high added value. Will you use this principle to run your online shop?

Another difference between WeChat business and traditional business is personalization, and stores are linked to individuals. This brings us a topic, whether customers like you or not plays a decisive role in whether customers buy your goods or not!

The product must be genuine, it is genuine. Those imitations won't do. Don't forget to make some money in January or February. You'd better choose the one with good quality and high cost performance.