Gift box packaging method

Concentric Design (a professional packaging design company) Answer:

Beyond general packaging design, gift box packaging is more focused on aesthetics and design sophistication. Whether it's to match the theme of the festival, or IP co-branding cooperation, each gift box has its own "dress code", and the "styling team" uses highly creative designs to "dress" the products. The "styling team" puts on dresses for the products with very creative designs, so that they can shine in their respective home fields and attract the attention of consumers. Here in the sinks design to share a few packaging design process and strategy:

Packaging design process

Packaging design process: market research - development of design strategy - design implementation

Packaging design needs to go through a large number of market surveys and the development of the program, and finally the design of packaging

Packaging design is not the only thing that can be done to improve the quality of life of the people.

Package design strategy

Strategy is the sum of the direction, ways and means to achieve your purpose.

I. Design strategy with goods as the center of appeal

1. Intuitive strategy (half or full window)

Confidence in the product, take it out to attract consumers

2. Rational strategy

Some nationally certified logos will influence consumers' purchasing decisions to reduce decision-making hesitation

Print a lot of the wine-making process on the package, people will trust the product more after getting a lot of information

3. Update strategy

Updates tend to stimulate consumers' curiosity

II. Design strategy centered on cultural appeal

1. Highlighting the special strategy of the region

The sea buckthorn tea combines the purpose of Inner Mongolia's regional specialties with the Mongolian yurt as the creative point

2. Showing the traditional culture strategy

Combining the traditional Chinese culture with the innovative design

3. Fitting in with the popular fashion strategy

and Combination of current trends in design

3. Design strategy formulated around the packaging design elements

1. Stylized shape strategy

The shape brings visual attraction to consumers

2. Stylized color strategy

Very eye-catching colors visually appeal to consumers

3. Updated material and technology strategy

Materials updated to give yogurt a longer shelf life, which also affects consumer purchases.

4. Consumer-centered design strategy

1. Humanization strategy

Not only to solve the problem of donut frosting spilling, but also to spread the package to become a plate to place donuts

2. Segmentation strategy

Low-income consumers may be realistic and want the product to be well weighted, and they may choose the products on the left side

Middle-income consumers May choose the right side of the product

High-income consumers may be looking for beauty or good craftsmanship, may choose the middle of the product

3. Interesting strategy

Sucking up the consumer to buy, reduce the consumer purchasing decision

V. Design strategy centered on brand appeal

1. Serialization strategy

Gives a sense of unity without boredom, when a series is put together can increase the visual area, which will also cause consumers to buy

2. Brand association strategy

Disney's association with other products

3. Event-oriented strategy

Launch of the Chinese New Year Lego series, marketing with the Chinese New Year

VI. Design strategy centered on ecological appeal

1. Green packaging design strategy

2. Recycling strategy

The above content is provided by the professional packaging design company - China Gateway Design, and we hope that it will help you.