Barbecue business plan

In the rapid development of modern society, in many cases, we will come into contact with business plans, which play an important role in attracting needed human resources and rallying people's hearts. There are many considerations in drafting a business plan. Are you sure you can write it? The following is the barbecue business plan I compiled for you for your reference, hoping to help friends in need.

BBQ Business Plan 1 Market Summary

Korean barbecue is a new fashion catering project in recent years. With the popularity of Korean cuisine in large and medium-sized cities in China, Korean barbecue has quickly entered the eyes of consumers. The survey shows that China barbecue and Korean barbecue have different tastes. The former prefers fragrance, hemp and spicy, while the latter prefers fragrance, sweetness and spicy. Most consumers who like Korean barbecue are initially attracted by sweet and spicy dipping sauce. This kind of diet, which subverts the traditional catering taste of China people, has a broad market prospect.

The entry threshold of traditional Korean barbecue shops is very high. In order to let small entrepreneurs find a breakthrough, this magazine will deeply analyze the market segment of Korean barbecue-self-service Korean barbecue. Because of the small investment, high rate of return, and for customers, it has the characteristics of many dishes, leisure and fashion, and is suitable for all walks of life. Self-service Korean barbecue shops will surely set off a whirlwind of domestic catering industry.

Return on investment analysis

1. Amount Budget

The total investment of small self-service Korean barbecue restaurant is generally about 50,000-80,000 yuan: store rent (calculated by 50 square meters for three months)1.5-20,000 yuan; Decoration and various equipment configurations, exhaust fans, air conditioners, tables and chairs, cookers, freezers, tableware, etc. 25,000-35,000 yuan; Labor cost 1 1,000 yuan. If investors have sufficient funds, they can consider increasing the store area or strengthening the interior decoration features on the basis of this investment. In addition, investors must prepare 20,000-30,000 yuan of working capital to cope with subsequent investments or emergencies after opening.

2. Income assessment

According to 20 tables, with 4 people sitting at each table, the average daily turnover of the barbecue shop can reach about 6,000 yuan, calculated by the per capita consumption of 30 yuan, at noon 1 customer and at night 1-2 customer. According to the net profit rate of 20%, the daily profit is close to 1.200 yuan, and the monthly profit is more than 30,000 yuan. Investors can earn more than three months.

Key points of site selection

Korean barbecue buffet and Korean barbecue restaurant are different in scale. Its customer base often pays more attention to the reality of "self-help" than the environment or grade in the store. Therefore, investors should focus on the following three aspects when choosing a site:

1. Catering Street

Self-service Korean barbecue can be operated in a restaurant street, which has the advantage of diverting customers from other restaurants at the initial stage of operation. However, it should be noted that it is best not to repeat the business contents of surrounding restaurants, and the consumption specifications can be slightly lower at the same price.

The store should not be too big.

The store area is preferably within 40-60 square meters and does not need to be too large. First, the cost can be controlled, and second, because the store is not big, as long as there are a few tables for people to spend, it can give passers-by a feeling of good business; The store is too big, and if the pre-publicity is not in place, it is easy to fall into a vicious circle of "business is cold and cheerless".

3. Convenient transportation

First of all, there should be parking spaces nearby; Secondly, it is best to be near the bus stop or taxi stop. Urban people live in a fast pace, and if customers spend a lot of time because of inconvenient transportation, any restaurant may face the risk of being squeezed out.

Although the site selection needs to pay attention to the above three aspects, everything must be based on the premise that the rent is relatively cheap.

Decoration reminder

Because the store is small, we should consider putting as many tables and chairs as possible when decorating to avoid collisions between customers.

1. Dining table design

Successful case Hubei Deng's Korean barbecue restaurant covers an area of about 50 square meters, and there are 7 long tables along the left side of the main aisle at the entrance, each of which can be used for four people. The area on the right is wide, and two long tables are connected together, which is equivalent to a long table with two stoves. It can be used for 8 people and 6 rows. The whole store has *** 19 long tables, each with two wooden benches, which saves more cost and space than a single bench.

2. Interior decoration

Because of the heavy barbecue oil fume, it is easy to form oil stains on walls and floors that are difficult to clean after long-term operation. Therefore, non-slip floor tiles should be used in the store, and the walls should not be painted. It is best to choose antique dark yellow wall tiles.

3. Ventilation equipment

The successful case is Hanji Barbecue Restaurant in Guangzhou. A simple smoking machine is connected directly above each table, and there is almost no smell of oil smoke when eating. According to the owner, although the simple cigarette machine is not expensive, because each machine has to be installed in a fixed position, including the cost of flue, outer packaging and labor, it greatly increases the cost of opening a store. It is suggested that ordinary shops carefully choose ventilation equipment.

Therefore, an ordinary self-service barbecue restaurant can install 8- 10 exhaust fans, which are neatly arranged at the upper ends of the walls on both sides of the main aisle in the store.

Plate placement

The setting of dishes mainly depends on the self-service price, taking 30 yuan as a reference. Besides beef, the dishes in the shop are accompanied by pork, chicken and fish. It should be supplemented with lettuce, lotus root, potato, tomato, taro and other vegetarian dishes; At the same time, it should be equipped with 8- 10 kinds of fruits and cakes; In addition, in order to enhance the restaurant menu, such as fish skin, chicken skin, steak, sashimi and little seafood can be added.

Special: beef with black pepper. Slice beef, rinse repeatedly with clear water until there is no blood, squeeze water by hand, marinate with cooking wine and dry starch for at least 30 minutes, add soy sauce, oyster sauce, sugar and black pepper, and mix well.

operating characteristic

1. Self-help Korean BBQ has two powerful selling points, one is self-help and the other is Korean BBQ, thus targeting young consumers such as students and white-collar workers. In the propaganda strategy, leaflets are necessary; You can also put a cooker outside the store, barbecue on the spot, and try it for free to earn money; It can also be published on the public comment network and major catering websites.

2. Because the self-service price is fixed, if it is discounted, it is likely to give customers the feeling of "cheap and no good goods". Therefore, there will be no discount in this store. At the beginning of its opening, we can try activities such as "sending 20 yuan drinks to each table" and "sending a single coupon to 20 yuan when the consumption is full/kloc-0".

3. Consumers tend to eat buffets with a "Ben" mentality, so they tend to be "big-eyed and small-bellied" when taking food. For barbecue shops with rich dishes and good quality, in order to prevent the cost loss caused by waste, the owner can stipulate that "the remaining dishes at checkout should not exceed 100g", otherwise customers must buy at the average price of 15 yuan/kg. This can not only control the waste of consumers, but also protect the interests of small shops.

4. The power of details can't be ignored. When there are more and more similar projects in a region, in order to retain customers and open up new customers, we should not only maintain the original quality, but also strengthen the service, that is, control the details.

Success story: In the eyes of many people, she is just an ugly ordinary vocational high school student. Graduated in 2004, having done hairdressing and massage. Two years ago, an acquaintance at home arranged for her to work as an office clerk in a small company, but she refused to settle for the status quo. After having a Korean barbecue with friends last year, she quit her job and went home to ask her parents for money to open a self-help Korean barbecue shop. "I still remember my father's anger when he heard that I resigned. He would slap me."

At that time, her relatives and friends did not approve of her opening a shop. Isn't a 22-year-old inexperienced girl joking about her parents' hard-earned money? However, after writing a "debit note" to his father, the business barely got 60,000 yuan.

As a result, the business of self-service Korean barbecue restaurant is extremely hot. 60 square meters store, 24 tables, at least 2 customers every night, at least 3-4 customers on weekends. The daily turnover reaches 6700 yuan, and the highest turnover can reach 1 000 yuan. Everyone was surprised by this result, but in the interview, they were very calm and calm: "I think this is inevitable." The tone is quite immature, but it also reveals the domineering of a successful person.

The environment of our barbecue restaurant is better than other restaurants? Is the food delicious? I can't say. Careful analysis of her magic weapon of success, in fact, there is only one-details.

Perhaps it has something to do with her years of work experience in the service industry. She is observant, gentle and good at communicating with people. Entrepreneurs can learn from her "Ten Service Norms":

1. No matter whether the business in the store is good or bad, I will walk to the door of the store every 5 minutes and briefly introduce the characteristics of the store to passers-by;

2. When the customer sits down, the clerk will immediately put a piece of paper made of special materials on the stove to prevent the food from burning;

3. Before firing, a shop assistant will send aprons and sleeves to prevent customers' clothes and skin from being splashed with oil;

4. After the fire is lit, a clerk will spend 30 seconds in front of the customer's table, briefly describing the matters needing attention in the barbecue process;

Considering the health of customers, two pairs of chopsticks are prepared for each customer: one for barbecue and one for dinner;

6. Considering the different tastes and preferences of customers, the sweet and spicy sauce of traditional Korean barbecue was prepared, and various dipping sauces such as tomato sauce, Chili sauce, Chili powder and green pepper sauce were provided for customers to choose from;

7. In addition to preparing raw beef and chicken without seasoning provided by ordinary barbecue shops, raw black pepper beef and raw curry chicken are also prepared; Because the barbecue oven is not big, there are strict requirements on the size, shape and thickness of dishes, so that customers can feel exquisite in leisure;

8. The cakes and cold dishes of ordinary buffet barbecue shops are generally piled up in one plate like other dishes, but they are all packed in several small plates in advance and placed in a large plate for customers to take them;

9. The employees in the store take turns to observe the food supply, and all the missing dishes have been quickly filled before the customers find them;

10. There is a record book, which is specially used to record customers' opinions and suggestions on the service and dishes of this store. After closing every day, I will carefully study the contents of the notebook and adjust the dishes once every half month.

BBQ Business Plan 2 1. Conduct business research and consultation.

Investigate the local food market, ask chefs with entrepreneurial experience and friends with certain social skills and real power, and maintain good relations with them.

Step 2 write a business plan

The contents of the business plan include industry analysis, horizontal competition, food introduction, business circle analysis, store size, investment analysis, manpower planning, monthly cost analysis, profit assessment, store opening plan, medium and long-term development goals, etc. And each item must be analyzed in detail.

3. Raising venture capital

Due to the limited personal economic ability, friends, relatives or employees can be invited to participate in the shares (the net profit is divided according to the amount of shares).

4, learning business technology

Ask someone who has experience in catering management. It's best to go to a similar barbecue shop for a few months, do all the work well, learn management experience, be familiar with all the management details and accumulate practical experience.

5, storefront business circle evaluation

Location selection:

We should choose factories, office buildings, busy business districts, schools and other places where working-class people or students are concentrated, or places with a large floating population such as stations, docks and traffic arteries to ensure sufficient tourists. If you can't find the ideal store for a while, you must be patient and keep looking. Don't give up halfway

Business circle evaluation:

Including business circle attributes, store size, floor, surrounding facilities, nearby competitive stores and complementary stores, rent, difficulty in obtaining all kinds of legal licenses, whether there are large shopping malls and stations nearby, business hours, population (mobile and fixed), customers and proportion, consumption power and motivation, road width, development prospects (business circle changes) and other factors.

When evaluating the business circle, we should evaluate it in different periods, such as day, night, normal working days and holidays, and observe the business circle situation in this place to avoid misjudging the business circle evaluation by only looking at the day without looking at the night, or just looking at the working days without looking at the holidays. When evaluating the business circle, we should make a business circle evaluation record, and record the conditions of evaluating the store in detail for reference in future evaluation.

6. Find a house and sign a contract with the landlord

Determine the store according to the evaluation of the store business circle. The next step is to sign a contract with the landlord. This action can't be too early, it can only be done after the previous steps are completed. Because, once you sign a contract with the landlord, you have to start paying the rent, and the time pressure will be great. Therefore, before signing a contract with the landlord, all the preparatory work and written materials should be prepared first. When signing a contract with the landlord, the lease term should not be too short. If you only sign for one year, you may not be able to recover your investment until one year later. As a result, the store was taken back by the landlord. So the lease of the store should be three to four years.

In addition, when signing a contract, it is generally necessary to pay the landlord's deposit, which is generally about 30% of the rent. Therefore, when signing the contract, you must pay the landlord's store deposit and the first month's rent, but it takes a renovation period when renting the store. It is best to negotiate with the landlord, and the renovation period can be deducted from the date when the rent starts, so as to reduce the rent expenditure.

7. Apply for a business license

You must apply for relevant licenses before opening a store, otherwise it will be unlicensed and will be investigated by relevant departments. There are generally two kinds of applications for licenses: one is to apply for a company license, which is issued by the industrial and commercial bureau; The other is small capital, which only needs to be operated for profit in industrial and commercial registration, a local county and city, and can be proved. Most shops only need to register for-profit business because of lack of funds. In addition, you have to go to the tax authorities for relevant tax operations and get a unified invoice. Unless the uniform invoice is allowed to be exempted, it must be handled.

In addition to applying for a business license, if you want the signboard hung in your shop not to be abused by others, and if you want to use it for your own use, you must also apply to the Industrial and Commercial Bureau for registration of service marks. The name of the signboard hanging in front of the store can have its own special design besides the name, text or pattern. This kind of non-commodity text and image is called service seal. It is different from the name of the company or enterprise you applied for, and their names may be different. Therefore, if you don't want your future gold-lettered signboard to be stolen, you must register your service badge first.

8. Shop decoration

The decoration of a storefront is related to the management style of a storefront and the first impression of customers. Therefore, the choice of decoration manufacturers is very important. The decoration manufacturers you are looking for must have the decoration experience of relevant stores. For example, if you open a coffee shop, you must find a manufacturer with experience in coffee shop decoration, and if you open a children's shop, you must find a manufacturer with experience in children's cultural education and decoration. Because, if the decoration manufacturer does not have the decoration experience of the same type of storefront, the renovated storefront may not fully meet the demand at that time. At that time, if it was destroyed and redone, it would definitely cost money and time.

So please ask the decorator to draw pictures before decoration, including plan, elevation, section, material, color, size and so on. , should be clearly stated in advance. In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of storefront for field observation and explain clearly how you want to decorate, so that the renovated storefront will be closer to your own ideas.

Decoration concept of barbecue shop;

A. French windows facing the street.

B. Stick folk paper-cuts on glass French windows.

C. Log color of indoor counters, square tables and chairs.

D. Hang local special handicrafts on the wall to highlight local folk customs.

E. lighting is mainly soft lighting.

F. the decorative feature of the door head is simplicity. In short, the decoration should adopt simple style, bright colors and local characteristics to give customers a relaxed and happy feeling.

9. Recruit employees

A. determine the number of departments in the barbecue shop and the number of people in each position.

B. determine employee salary standards and reward and punishment methods.

C. Recruiting employees should have employment certificates, and foreign employees should have ID cards, temporary residence permits and health certificates.

D. Staff training.

10. Procurement of raw materials, appliances and equipment

Make the purchasing list of workshop equipment, equipment and raw materials. From air conditioners, computers, freezers, freezers, cash registers and other large equipment, to stereos, security guards, credit card readers, and even small things such as pens, notebooks, business cards, store seals, and materials purchased for the first time, all the details, big and small, are listed one by one, indicating the name, quantity and unit price of each household appliance, and calculating how much it costs. The most important thing is to master the purchasing source of goods, and it is best to shop around to reduce costs.

1 1. trial production of products

It is best to try it yourself, master some secret skills, and then try it with the chef to determine the cost and price of the product.

12. Opening promotion

A. Start a business 1 week. For beginners, they are not familiar with all the management links; For employees, the cooperation between departments and employees must be run-in. Without trial operation, it was widely publicized on the first day of opening. Of course, it is a good phenomenon that customers are crowded with people. But because you are not skilled enough, suddenly facing a huge crowd, you will be in a hurry and the service will be poor, which will lead to customer complaints and may not patronize next time.

B. officially opened. In order to attract customers on the opening day, of course, some promotional activities should be held. Old-fashioned promotional activities are nothing more than placing flower baskets, arches, discounts on meals, giving gifts, lottery and so on at the door of the store.

Innovative publicity activities, such as sending money from the opening ceremony to welfare homes or helping poor students through the media, have not only done good deeds, but also publicized the reputation of the enterprise.

BBQ Business Plan Chapter III I. Company Profile

The company is called xxx BBQ Co., Ltd., and the development of the company will be based on xx city to create xx specialty snacks. The company will be established in my hometown xx, drawing lessons from the business model of Haidilao Hotpot and adopting scientific management methods, and striving to build the company into a first-class catering company combining theory with practice.

Second, the company philosophy

Learning from the management culture of Haidilao Company, the development concept of "experience food, enjoy life, have health and create Excellence" and advocating the value orientation of "change your destiny with your hands and realize your dreams with diligence", the company has formed a "one heart and one mind, strive for xx first-class catering enterprise; Go up and down Qi Xin to create the famous brand atmosphere of xx No.1 hot pot brand.

Third, industry analysis

Advantages: the barbecue industry has less investment, but the return is considerable. There are many kinds of barbecues that are very attractive, and barbecue shops are very popular places for students to relax and meet. In xx paper mill, there are few places where barbecues develop their business with a formal facade. As far as market saturation is concerned, it has not yet reached market saturation, and there is a phenomenon that demand exceeds supply.

Disadvantages: First, we can't eat more barbecue itself, which also restricts the development of barbecue industry. Second, the hygiene problem of barbecue shops is very serious.

Four. horizontal competition

Because the distribution of xx paper mill barbecue shops is not concentrated, there are few stores, the competition is relatively flat, and the industry threat is small.

Verb (abbreviation of verb) Investment amount and facade analysis

It is initially envisaged that 200,000 yuan will be invested in the first year. Due to the limited economic situation of individuals and parents, it is planned to implement the principle of shareholding and absorb funds. The facade is chosen near the gymnasium, which is far from the storage department of Zhong Bai. No matter day or night, there is a lot of people here. The initial plan is to invest 654.38+10,000 yuan for the rental and decoration of the facade, 50,000 yuan for food procurement and opening promotion, and another 50,000 yuan for employees' salaries.

Six, personnel recruitment and division of labor

1, the barbecue shop is divided into three departments, one is the logistics purchasing department, the other is the front desk service department, and the third is the backstage kitchen. It is initially envisaged to recruit ten people, five in charge of the front desk, two in charge of logistics, three in charge of the kitchen, and xx is the boss.

2. Salary standard: logistics, front desk 1900 yuan/month, kitchen 3000 yuan/month.

3. Employee protection: set up employee reward and punishment measures to provide relevant protection for employees and stimulate their enthusiasm for work.

Seven, opening promotion

One week before the opening of the trial camp, various publicity methods were used, mainly in the following ways:

Discount: 20% discount during the trial camp. This method is the most direct way to make customers get real benefits. It can make customers feel that they are really cheap and psychologically satisfied for a while. The disadvantage is that there are many discounts, high costs and few discounts, which can't be effective.

Second, cash coupons: compared with discounts, discounts are smaller, but they are actually the same discounts, only they need to be consumed twice. It is a kind of promotion means that includes the nature of inducing consumption. During the trial camp, if the consumption reaches 100, it will be given 20, if it reaches 200, it will be given 50, and so on.

Third, membership discount: membership promotion is a long-term preferential means. At the beginning of the restaurant's opening, the number of customers was insufficient, and the development speed of members could meet the needs of customers. During the trial camp, lower the entry threshold for members and attract customers. Hurry up, if people gather in the future, or even queue up every day, the development of members will slow down or even stop.

;