202 1 What is the current situation and development trend of the hotel industry?

First, it is from star rating to brand.

Traditional star-rated hotels have serious homogenization and similar experiences, and their brands are weakening, so it is inevitable that they will die out. In the future, chain brands with distinctive brand spirit and corresponding tonality product design will have more and more important voice.

Second, the rise of local brands.

Reopening the border after the epidemic will improve the situation of few international tourists. However, the confrontation between China and the United States and the egoism of various countries, including the sequelae of the epidemic, will reduce the number of international tourists and the rise of local hotel brands.

Third, the monomer moves to the chain.

98% of closed hotels are single. Single hotels are weak in anti-risk ability and limited in all aspects, and urgently need to transform into chains and brands.

Fourth, from full service to selection.

In the past, hotels blindly pursued star ratings and complete facilities. Never will. Many hotels don't have the conditions to hold such a big venue.

Fifth, from supporting real estate to investment tools.

Hotels are no longer vassals and furnishings of the real estate industry, but investment tools with considerable returns. In the current environment, investing in hotels still has many advantages.