What is the problem with the use of Chinese elements in VI design

For a long time, the domestic enterprise VI design is too dull and procedural. Some people think that do VI, only logo design out of the work is half done, a lot of companies VI design manual in addition to the logo and some of the underlying elements are not the same, the use of some of the same, a lot of monotonous continuity and repetition, short of characteristics and novelty. Currently, in some of China's modern VI design is now difficult to find regional and humanistic design elements. These problems are neglected by modern Chinese companies.

And VI design as a company or project brand image, concentrated in the company or project brand features, promise and civilization, on behalf of its brand value. Five thousand years of civilization has given the "China" this big brand excellent temperament image - talent, mystery, sophisticated skills, with unparalleled creativity. This series of seductive values is rare in the modern Chinese corporate world to be inherited and developed. All this is enough to wake up today's big talk about internationalization of the company, from the beginning to examine their own civilization lineage, in the tradition of the excavation of "Chinese elements", so that the "Chinese elements" to become the company and the brand's support point. But modern VI design in China's development time is still relatively short, not as mature as abroad, therefore, the application of Chinese elements or there are a lot of problems, resulting in the failure of many enterprises VI design and import, that in fact, the application of modern VI design of Chinese elements of what problems?

1, the traditional elements in the VI ideology is not complete

VI design is a delicate work between the square inches, the more simple and abstract form, the more likely to produce a variety of understanding, and thus be given multiple meanings, resulting in a wealth of meaning extensions, but also creates the uncertainty of the meaning of the VI, resulting in a number of misinterpretation of some of the VI. Therefore, in the VI design, attention should be paid to the material, form, color, figure bottom relationship, the link between the various parts, historical and cultural origins and other aspects to be considered comprehensively, and timely elimination of possible bad interpretation and its derivation of ambiguity, to ensure that the Chinese elements of the meaning of the accurate and complete.

2. Cultural differences make it difficult to be understood when developing international markets. Chinese elements have a strong regional, if applied to the VI design of the enterprise, it is easy to be understood by people living in the context of traditional Chinese culture, but for people in other cultures it is more difficult to understand, this is mainly because of the people of different cultures, there are differences in the understanding of the physical object, so in the VI design, the introduction of Chinese elements must be careful, not only to achieve the traditional culture of the international visual language form to express the traditional culture, but also to ensure the integrity of the Chinese elements. Internationalization of the visual language form to express the traditional cultural connotations, but also to be able to make the traditional Chinese elements are easy to be understood and accepted by people in other cultural backgrounds, will not produce misinterpretation and bad feelings.

3, the pattern formed by the Chinese elements is not enough expression. VI as a corporate visual identity system, it should have a strong visual impact and infectious, just rely on Chinese elements of the pattern to modern brand VI design, its performance history is far from enough, but also should be based on the material, plus a number of auxiliary elements, so that the modern VI design to become a dynamic, to be able to attract people's attention. attention.

4, the modern flavor of Chinese elements is not enough. Does not mean that the use of Chinese elements of modern VI design is unique, to attract people's attention, but also need to understand the current audience's concept of life, psychological changes, and other aspects of understanding, on this basis and then further integration of appropriate Chinese elements, so that VI design can reflect the charm of the Chinese elements, but also with the modern life is very close to.

The inheritance of civilization is forced and automatic. Forced is generally known as along the use and precipitation, often implicit, unconscious, and may not even be carried by human perseverance. The automatic one is called persistence or inheritance and development, which can be accomplished through conscious selection. The use of traditional elements in packaging design again appearance, is based on the traditional elements of our country on the basis of learning, in connection with the modern artistic expression of new graphic creation; is the structure of the complicated, the way of stereotypes, does not meet the modern aesthetic needs of the way of art, to be refined, summarized, eye-catching and strengthened through the new design restructuring, and then this settled in the traditional elements of our country on the archetype, but also on the archetype of the constant differentiation, After new design reorganization, we will combine the derivatives that are based on the traditional Chinese element prototypes, but keep dividing, changing and reconstructing the prototypes, into the modern packaging design. The graphics designed in this way can not only preserve the charm of traditional art, but also with the obvious characteristics of the times.

For the majority of enterprises, businesses, individuals, to provide graphic design, decoration design, architectural design, name change, planning copywriting, website construction, marketing and promotion services. As long as the task can be solved through the network, can be completed through. If you have similar needs, please click Post a Project Now

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For a long time, the domestic enterprise VI design is too dull and procedural. Some people think that do VI, only the logo design out of the work is half done, many companies VI design manual in addition to the logo and some of the underlying elements are not the same, the use of some of the same, a lot of monotonous continuity and repetition, short of characteristics and novelty. Currently, in some of China's modern VI design is now difficult to find regional and humanistic design elements. These problems are neglected by modern Chinese companies.

And VI design as a company or project brand image, concentrated in the company or project brand features, promise and civilization, on behalf of its brand value. Five thousand years of civilization has given the "China" this big brand excellent temperament image - talent, mystery, sophisticated skills, with unparalleled creativity. This series of seductive values is rare to be inherited and developed in the modern Chinese corporate world. All this is enough to wake up today's big talk about internationalization of the company, from the beginning to examine their own civilization lineage, in the tradition of the excavation of "Chinese elements", so that the "Chinese elements" to become the company and the brand's support point. But modern VI design in China's development time is still relatively short, not as mature as abroad, therefore, the application of Chinese elements or there are a lot of problems, resulting in the failure of many enterprises VI design and import, that in fact, the application of modern VI design of Chinese elements of what problems?

1, the traditional elements in the VI ideology is not complete

VI design is a delicate work between the square inches, the more simple and abstract form, the more likely to produce a variety of understanding, and thus be given multiple meanings, resulting in a wealth of meaning extensions, but also creates the uncertainty of the meaning of the VI, resulting in a number of misinterpretation of some of the VI. Therefore, in the VI design, attention should be paid to the material, form, color, figure bottom relationship, the link between the various parts, historical and cultural origins and other aspects to be considered comprehensively, and timely elimination of possible bad interpretation and its derivation of ambiguity, to ensure that the Chinese elements of the meaning of the accurate and complete.

2. Cultural differences make it difficult to be understood when developing international markets. Chinese elements have a strong regional, if applied to the VI design of the enterprise, it is easy to be understood by people living in the context of traditional Chinese culture, but for people in other cultures it is more difficult to understand, this is mainly because of the people of different cultures, there are differences in the understanding of the physical object, so in the VI design, the introduction of Chinese elements must be careful, not only to achieve the traditional culture of the international visual language form to express the traditional culture, but also to ensure the integrity of the Chinese elements. Internationalization of the visual language form to express the traditional cultural connotations, but also to be able to make the traditional Chinese elements are easy to be understood and accepted by people in other cultural backgrounds, will not produce misinterpretation and bad feelings.

3, the pattern formed by the Chinese elements is not enough expression. VI as a corporate visual identity system, it should have a strong visual impact and infectious, just rely on Chinese elements of the pattern to modern brand VI design, its performance history is far from enough, but also should be based on the material, plus a number of auxiliary elements, so that the modern VI design to become a dynamic, to be able to attract people's attention. attention.

4, the modern flavor of Chinese elements is not enough. Does not mean that the use of Chinese elements of modern VI design is unique, to attract people's attention, but also need to understand the current audience's concept of life, psychological changes, and other aspects of understanding, on this basis and then further integration of appropriate Chinese elements, so that VI design can reflect the charm of the Chinese elements, but also with the modern life is very close to.

The inheritance of civilization is forced and automatic. Forced is generally known as along the use and precipitation, often implicit, unconscious, and may not even be carried by human perseverance. The automatic one is called persistence or inheritance and development, which can be accomplished through conscious selection. The use of traditional elements in packaging design again appearance, is based on the traditional elements of our country on the basis of learning, in connection with the modern artistic expression of new graphic creation; is the structure of the complicated, the way of stereotypes, does not meet the modern aesthetic needs of the way of art, to be refined, summarized, eye-catching and strengthened through the new design restructuring, and then this settled in the traditional elements of our country on the archetype, but also on the archetype of the constant differentiation, After the new design reorganization, we will combine the derivatives that are based on the traditional Chinese element prototypes, but keep dividing, changing and reconstructing the prototypes, into the modern packaging design. The graphics designed in this way can not only preserve the charm of traditional art, but also with the obvious characteristics of the times.

For the majority of enterprises, businesses, individuals, to provide graphic design, decoration design, architectural design, name change, planning copywriting, website construction, marketing and promotion services. As long as the task can be solved through the network, can be completed through. If you have similar needs, please click Post a Project Now

On the other hand, there are all kinds of tasks on the website, whether you are a professional with skills or a techie with only time left. Whether you're a professional with skills or a techie with only time to spare, you'll find a project you can get involved with on the site. Click on View Projects to enter the Bounty Hall