Marriage as one of the marriage theme restaurant business plan

As far as I know, the Prospect Industry Research Institute (Prospect Consulting) website has relevant cases, you can go to reference, you can also go directly to the consultation.

"Vegetarian theme restaurant business plan" this can also be referred to, I hope you and use, very heart answer, hope to adopt!

1. Executive Summary

This business plan is to seek cooperation for the purpose of introducing the strategy, objectives, significance, market, capital and investment analysis of our new product project to future partners.

1.1 Project Plan

This project plans to set up a limited liability company with the name of "Vegetarian" therapeutic health care theme restaurant, which is mainly engaged in the operation of vegetarian health care catering. The company was established in Taiyuan City, Liu Xiang North, the registered capital of RMB 500,000 yuan, all investors are natural persons or private enterprise legal person. The company combines the principles of traditional Chinese medicine with modernized catering management, provides urban residents with vegetarian health food with traditional cultural characteristics, and opens up a new world in the middle field of Chinese catering and health care.

In the first year of the company's establishment, the company plans to receive 56,000 customers annually, i.e., about 150 customers per day, with sales targeting community residents and some working people in downtown Taiyuan. In the second year, the number of customers will be increased to 70,000, i.e. about 190 customers per day. In the third year, the customer base will be extended to the entire city of Taiyuan and the number of customers will be expanded to 200,000 per year. In the fourth year, the company will raise funds from external sources and start recruiting individuals or enterprises to join the "Tianzhisu" therapeutic health care theme restaurant. The fifth year the company will go out of Shanxi, to the national Chinese restaurant industry challenge to march, then the company will accept partners in a variety of forms to join, including preferred shares, convertible bonds, attached to the equity bonds and other flexible forms. The interests of investment partners will be resold, repurchased and listed in a variety of ways to obtain returns and exit. Free health training for members on a regular basis

*Developing health diet programs for members

*Giving books and CD-ROMs to members

1.3 Market Opportunities

1.3.1 "Food is the God of the people" is an eternal truth, and the catering industry is an evergreen industry.

The rapid economic takeoff brought about by the reform and opening up, the steady growth in the income of urban and rural residents, and the booming development of tourism and business for the catering industry continues to thrive to provide a large economic base and a broad market space. At present, China is in the third peak of the development of catering industry after the reform and opening up, Chinese catering industry is facing a once-in-a-lifetime development opportunities. With the convergence of the international market China's catering market is more open, the market is more colorful.

1.3.2 The improvement of living standards of urban residents is bound to pay more attention to health.

With the rapid progress of urban modernization, the income level of urban residents increased year by year, the consumption level is rising, especially under the premise of food and clothing to meet the health concerns of the diet will be more and more. China's gradual entry into the aging society, the pollution of the urban environment, the increase in the pressure of life, will be a challenge to people's health, the near future, people's consumption of medical and health care spending will continue to increase.

1.3.3 Vegetarian culture will surely become the new trend of diet in the 21st century.

While the world is suffering from mad cow disease, foot-and-mouth disease, avian influenza, SARS, etc., vegetarian culture is increasingly winning people's favor with its unique natural flavor. When the green food and beverage has become people's **** knowledge, health and science of vegetarian culture is also gradually deepened in people's hearts, according to the modern pursuit of health, delicious anti-simple dietary requirements, the founding of the therapeutic health care theme of the restaurant can be said to be in line with the trend.

1.4 Competitive advantage of products and services

The originality of the product concept has the advantage of first-mover, as soon as possible, less blocking the occupation of the existing market. Vegetarian restaurant has been popular in foreign countries and coastal cities in Hong Kong and Macao, but the development of the most domestic, especially inland cities has just begun, and its development prospects are bright. And the vegetarian restaurant to the field of therapeutic health care not only in Taiyuan and at home and abroad has a pioneering advantage, you can avoid the brutal competition, seize the first opportunity.

As we all know, animal food is rich in zinc, iron, selenium and other trace elements, which is lacking in plant food, in order to make up for the lack of these trace elements in the purely vegetarian diet, the company will cooperate with the Food Research Institute of the School of Life Sciences and Technology, Shanxi University, the Food Research Institute of the professionals equipped with a rich zinc, iron, tin and other trace elements of the supplemental beverages, such as fortified juice, etc., can be used during the meal to provide a good solution for the health care industry, and the company will continue to provide the best food and nutrition services. etc., which can be provided for the majority of customers during meals, so that not only the vegetarian diet is well equipped and perfected, but also makes the restaurant unique in the similar industry.

The scientific research content of the product can avoid the imitation of similar enterprises and infiltration caused by the loss of the market. Due to the strong imitation of catering enterprises, the Company will strive to improve the scientific content of therapeutic health care meals, and constantly open up new categories of meals to maintain the absolute competitive advantage of enterprises in the field of therapeutic health care. The company will seek cooperation with provincial and national scientific research institutions to provide theoretical guidance or technical support for product development.

The restaurant and its products have a unique and elegant cultural flavor, which can become a hidden asset of the enterprise and increase the added value of meals. The restaurant is run by college students, so it can give full play to the strengths of college students' high cultural literacy and elegant taste, not only to improve the cultural connotation from the restaurant's environment, food, service and management, but also through the introduction of clubs, the restaurant will be operated as a cultural restaurant with a strong green culture.

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