The development of media integration is a big article. What is the relationship between traditional media and emerging media rather than replacing it?

The relationship between traditional media and emerging media is a kind of mutual integration and complementarity.

Traditional media mainly include newspapers, magazines, radio and television, which play an important role in disseminating information, educating people and promoting culture. Emerging media refers to new communication channels such as Internet, mobile communication and social media, which are deeply loved by users for their convenience, interactivity and diversity.

In today's era of rapid development of information dissemination, the relationship between traditional media and emerging media is getting closer and closer. Emerging media have obvious advantages in terms of communication scope, communication speed and interactivity, while traditional media have obvious advantages in terms of content depth, authority and professionalism. Therefore, traditional media and emerging media are mutually integrated and complementary, and can complement each other and develop together.

The role of emerging media and traditional media

Emerging media provide a broader communication channel for traditional media. Traditional media can spread its content to more audiences with the help of the platform of emerging media. For example, newspapers and magazines can publish their articles on the Internet and promote them through social media and self-media channels. Radio and TV stations can launch corresponding mobile phone applications, allowing users to watch and listen to their programs anytime and anywhere.

Emerging media provide more possibilities for innovation for traditional media. Traditional media can learn from the expressions and communication modes of emerging media and innovate their content production and communication modes. For example, newspapers and magazines can use short videos, live broadcasts and other forms to enrich their communication content and forms; Radio and television can cooperate with the network platform to launch network variety and short video news.

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It is necessary to understand the advantages and disadvantages of its products, who is the audience, what are the risks and competition, and what is the purpose of promotion, and then decide the integration mode of new media and traditional media, which is the main promotion and which is the auxiliary promotion. Here, we must consider the group characteristics and habits when making choices.