Traditional Culture Encyclopedia - Traditional stories - What's the difference between a propaganda draft and a planning draft? Or introduce their characteristics. thank you
What's the difference between a propaganda draft and a planning draft? Or introduce their characteristics. thank you
If the draft is broadcast, it will be very simple. Just introduce the athletes' spirit and achievements, and decorate them with some adjectives!
If you comment on the draft, you should make miscellaneous points according to the format, introduction, text and conclusion of the press release.
The introduction is a simple summary of the content, concise and comprehensive.
The text can draw lessons from the broadcast manuscript.
Conclusion, flexible solutions, phone calls, praise, etc. okay
Planning book: The planning objectives of TV programs are diversified due to the factors of planning subject, planning theme and content. This is a feature of TV program planning and other planning firms. In addition, in terms of planning objectives, TV program planning and other planning have many unique characteristics, such as clarity, feasibility, flexibility and challenge. But in contrast, the pursuit of the above-mentioned planning goals in TV program planning is not balanced, but inclined and focused.
1. Clarity of planning objectives. Planners can quantify or digitize expectations when planning industrial and commercial enterprises, but TV program planning can't do this. Therefore, for TV program planning, its goal is not so clear as clear. Of course, we should not relax our requirements for the clarity of planning objectives.
2. Feasibility of planning objectives. If the planners of TV programs don't want their own planning to be shelved, they must always take the feasibility of planning as the primary criterion and check the content and implementation results at any time in the whole process of planning. At this time, two factors should be considered: internal refers to the execution of TV stations; Externality refers to the standard that today's society should at least see.
3. Flexibility of planning objectives. We should stick to the theme, principles and artistic bottom line, and we can talk about everything else.
4. The challenge of planning objectives. Planning is an intellectual activity. For planners, the more challenging the goal, the more they can stimulate their creative desire.
They are very professional, and the general publicity is aimed at holding sports meetings and advertising.
Planning includes news planning, marketing planning, TV program planning, business planning and so on, each with its own characteristics.
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