What is the difference between social e-commerce and traditional e-commerce shopping?

Traditional e-commerce is based on traffic and relies on traffic to drive more sales; Social e-commerce is based on social sharing. Wechat business is a typical case of social e-commerce, but it also faces many disadvantages and needs further transformation and upgrading.

2. Different customer groups:

If analyzed from the customer group, the traditional e-commerce is facing the point, and the mass group it faces is doing mass business. Customers are unstable and may choose other businesses at any time; Social e-commerce is peer-to-peer, just doing business with a group of people through social interaction and establishing relationships with customers. The customer is his own.

3, the product structure is different:

Traditional e-commerce deals in explosive products with high cost performance. Because there is a certain lag, so sell what is popular, implement price war, and then grab customers through cost performance; However, social e-commerce is just the opposite. Social e-commerce operates a combination of high-quality products, that is, the price may be higher, and it is not a single product, but a combination of such products.

4. The assessment content is different.

Social e-commerce mainly examines whether the country's constitution, laws and decrees can be seriously implemented, whether the staff have the moral quality they deserve, whether they have the business skills to do their jobs well, and the necessary cultural knowledge and practical work ability.

The main assessment of e-commerce attendance, academic performance and work attitude, the number, quality and efficiency of tasks completed.

5, the work content is different

Social e-commerce is mainly to formulate and modify the organizational structure of authority and functional responsibilities, and establish a dual-track, mutual and vertical and horizontal information exchange system. Predict the personnel demand, make the personnel investment plan, and make assumptions about the required management policies and plans.

Personnel allocation and use: that is, according to the needs of the work, the staff are hired, deployed, assessed, rewarded and punished, and placed. Help employees to continuously improve their personal work ability and conduct pre-job training and on-the-job training.

E-commerce mainly follows the principle of distribution according to work, and does a good job in grading and upgrading employees' wages and various insurance and welfare work. Through various educational methods, improve the ideological and political consciousness of employees and mobilize their enthusiasm and creativity. Summarize and evaluate the work situation and procedures to improve management.