Traditional Culture Encyclopedia - Traditional stories - How to expand your company's business
How to expand your company's business
Question 2: How to expand the business of the new company 20 points First understand the company's main business, functional departments and customer channels, analyze the needs of customers, through market research and so on to plan the business line. Of course, the reasonable network promotion offline customer service is also very important.
Question 3: How to expand the business of the newly established decoration company? The most effective way to carry out business in the district In the specific way to carry out business, we have to choose the more important district, the implementation of the focus on guarding, all the districts in the city to break through. Before the handover of the new district, the head of the business should open the district publicity and mobilization meeting to set up the district's work tasks. (1) First of all, to clarify the specific delivery date of the neighborhood, delivery location and related property company information. (2) Determine the community's advertising and personnel to monitor the strategy, set up a community working group, and arrange for a special person to monitor in advance. (3) the development of the community's performance targets, divided into the near future and one month, three-month target, the near future to seek a breakthrough point, that is, first of all, by all means, in the community to achieve the signing of the single "0" breakthroughs, and then to the newly opened site as the center to the whole community radiation, but also in the community to establish a number of bases, let's say, the delivery of the house before to achieve the "0" breakthroughs To achieve "0" breakthrough, one week after the handover to achieve a multi-point layout, open three to five construction sites in the community, and these sites as a base, the second week, the third week of the development of a few customers each week, the month to achieve the community to achieve the opening of 10 households or more. (4) in order to achieve the weekly task, should be planned in advance in the strategy, for example, "0" breakthrough strategy, the first week to establish a base using what strategy, what strategy to be used later, the community delivery of a month, what strategy to be used, the arrangement of personnel is not the need to adjust! ...... 5) In the city in a number of neighborhoods to carry out this form of business, the whole into zero, one by one breakthrough. In the case of insufficient capacity, do not extensive layout, each cell to participate in a little, that will disperse the company's competitiveness and manpower, funds, rather than focusing on the focus to be more effective. Of course, the new neighborhood delivery or to go to the publicity, to seize the customer concentration period to pull more customers.
Problem 4: how to carry out the business of the newly created company, the first thing is how to carry out the business. Peter Drucker once said, small businesses can not afford too many systems and organizations, the initial stage of the business must be a concerted effort to carry out business together, but how to carry out business? Many successful entrepreneurs or books say that you should choose a market segment, but also large enough to support your expenses, but also must be able to enter, but also have the appropriate channels .... You also have to strategize and decide on the trade-offs of your business .... My God! If you can investigate to such a point, there is no SME in the world, if you are familiar with understanding to such a point before starting a business, surely you are doing the same kind of business back to the last inaugural company, and what innovation? What is there to innovate? The result is also certain - a headache This is where the contradiction lies, although it is very understandable, but because of financial and personnel constraints and can not get the information that is really needed, but also reluctant to completely do back to their own very familiar business, so how in the end should the new business to carry out business? Now the advertising channels can be said to be dazzling, television, radio, newspapers, magazines, websites and many other carriers, mail, telephone, face-to-face and many other ways and means, in short, as long as you have enough money, it seems to be able to get everything, but we do not have any money, just so much registered capital or a few shareholders' hard-earned money, not easy! By the way, do not always nag and complain, say what we do it, a little something practical to be able to get help, otherwise it is just nonsense. And a few former colleagues together registered a management consulting firm, mainly want to carry out financial consulting services, to be more precise, is about the financial budget. From my own experience, my previous experience in E company made me feel that enterprises, especially medium-sized enterprises in the upturn, need financial budgets very much, and a good budget not only saves money, but also effectively promotes the internal cooperation of the enterprise, so that the enterprise's strategy and performance will have a great progress. However, Chinese people's habits have been the biggest difficulty in promoting our business. Chinese people are not particularly trusting, let alone telling their family data to a third party company. Difficult! Especially when we didn't have any name recognition. A friend of a classmate was working on a similar project in Beijing, and ended up becoming a software seller, relying on the sale of budgeting software to stay afloat. We are in the process of developing such a budgeting system, but we don't intend to just sell the software, we want it to be the basis for business development. After all, the budget system will not leak the real data of the enterprise. It has been very strange why UFIDA, Kingdee, speed these financial software professional providers do not provide budget services, a hive of ERP, but instead of the internationally renowned accounting firms, as if Ernst & Young, PricewaterhouseCoopers, Deloitte to engage in a colorful. Although the level of their own comprehensive budget is very confident about how to break through the psychological defense of the Chinese people but really do not have a grasp of my personal intuition that this will be a very classic marketing plan - if we are able to enter the Chinese SMEs and the implementation of the budget, the significance of its no less than the sale of shoes to the Africans from the *** shoes! One of my classmates kindly reminded me with a joke that this market is definitely not a good one: selling shoes to Africans from *** Shoes is a marketing classic, but if you want to sell a top to a man who swims and expects him to wear it when he swims, the result is predictable! I don't think I'm selling tops, after all, companies in Europe and the United States are on a budget, even though the criticism of budgets never ends. This is selling shoes! The shoe is the corporate financial budgeting that has been popularized in the developed world, and China is the untapped Africa, and most of the companies in China are Africans, and none of them are wearing shoes yet! We need to get them into the brand new shoes of budgeting and close the gap with the civilized world! Not to mention that this kind of thing shouldn't be watertight when it's operated by a bunch of us Africans who wore shoes first!
Question 5: How to expand the business of express delivery? Analysis of how logistics enterprises to develop the market
Editor's note: At present, the global financial crisis on China's logistics industry and the impact of the impact is still in the depths of the development of these impacts are concentrated in what aspects of the logistics business how to tide over the winter, looking for business opportunities, how to complete the strategic transformation, is a matter of concern to us all. Recently, Henan Polytechnic University, Director of the Institute of Logistics, Professor Sun Hongling went to the Xinxiang Transportation Group Company lectures on the above issues were discussed in depth.
Since the second half of last year, the U.S. subprime mortgage crisis triggered a global financial crisis, resulting in worldwide economic turmoil, China's economy has also suffered a greater impact. Foreign demand is weakening, import and export trade is reduced, the logistics industry as the middle link of the whole industrial chain, the dependence on other industries is higher, so it is also facing a severe test of survival. First, the financial crisis on the impact of China's logistics industry With the product manufacturing and import and export trade depression, the logistics industry has also entered the "winter" period, the basic elements of logistics has undergone greater changes, the flow of a substantial reduction in the direction of flow began to appear chaotic. Logistics industry is more susceptible to the impact of other industries, various industries, business flow is colder, the decline in turnover, the flow of natural reduction. The financial crisis has forced China's industrial structure and layout adjustment, this adjustment will bring about changes in the place of supply and receipt of goods, which in turn will lead to changes in the flow of goods. (A) international logistics enterprises business volume has decreased significantly At present, the international logistics enterprises are most seriously affected, foreign trade dependence on more than 60% of the region by the crisis has a greater impact, while foreign trade dependence on less than 45% of the enterprises and regions by the impact is smaller. However, this trend is being transmitted from foreign trade-related industries to the upper reaches of the industrial chain, and is expected to show up in the third quarter of this year in the entire logistics industry. Affected by the world financial crisis, China's port throughput growth for several months continued to decline, coal, coke, crude oil, steel and other important basic raw materials industry are obvious downward inflection point. With the shrinkage of international trade, the first half of last year's red-hot shipping business also took a sharp turn for the worse, Tianjin Port Bonded Logistics Park has been two or three logistics enterprises closed down, the entire park started less than 10 enterprises. Even the opening of the logistics enterprise business volume is not saturated, once the news of shipments, the country's ports of logistics enterprises to compete. Although China *** November raised the export tax rebate rate of some commodities, but due to overseas demand market downturn, exchange rate fluctuations, raw material price fluctuations and other unpredictable factors, resulting in import and export trade is still in the doldrums. As a result of the decrease in the volume of cargo transportation, fewer ships are moored at the ports, and port revenues have decreased accordingly. (B) the network of domestic logistics enterprises urgently need to optimize the original large logistics enterprises to reduce the international logistics business, will rely on its advanced logistics facilities and equipment, advanced management level to open up the domestic market, the domestic logistics market will be reshuffled, the inherent logistics system and the network system needs to be adjusted and optimized, the layout of the logistics network and the node of the radiation should be changed. In the country's 4 trillion yuan to stimulate the economy, expanding domestic demand in the investment, there are 1.8 trillion yuan will be used in the logistics-related industries, logistics channels will change, but also need to optimize the network system. For example, the opening of passenger lines, railroad transportation will ease the tension. The increasing mileage of highways will also greatly improve the efficiency and effectiveness of road transportation. As a result of the financial crisis, the economically developed countries, the logistics enterprise market share declined, coupled with China's commitment to open up the service industry in the WTO, foreign enterprises to enter the market in China, will rely on advanced facilities, equipment and management technology, to seize the market share, which also need to be optimized as soon as possible the network of domestic enterprises to cope with the impact of the system. (C) road transport "no goods can be transported" National Development and Reform Commission on November 7, 2008 released the first three quarters of the country's logistics industry operating data show that the first three quarters of the operating costs of logistics enterprises increased by 36% year-on-year, more than 40% of the logistics business profits to varying degrees of decline, and some companies are even in the red. A logistics enterprise in Chengdu in September 2008, upstream customer orders fell sharply by 20%. Last year in August the national road transport freight turnover fell 2.8 percentage points compared to the same period last year, while the logistics industry in August the whole society completed the investment in transportation fixed assets decreased by 8.9% year-on-year for two consecutive months in a downward trend. Before the Olympic Games, Beijing to Chengdu road freight is about 650 yuan / ton, now down to 550 yuan / ton or so, but also worried about not receiving orders. National road transportation freight volume and cargo turnover growth curve from last August to draw a fast decline line. All these situations show that the business of logistics enterprises ...... >>
Question 6: How to do business Nine common mistakes made by salespeople
1, forget their smile
2, arguing
3, too close to the customer, overly enthusiastic
4, easy to make concessions
5, ignoring the customer's real needs
6, easily To the customer's conclusion
7, ignoring the old customers
8, too professional
9, easy to promise
1, forget their smiles
Sales staff travel all over the world, sometimes windy and rainy, sometimes freezing cold, sometimes hot, there are a number of human factors, inevitably will be accompanied by a number of emotions, to meet with the customers
1, forget their smiles
Sales staff traveled all over, sometimes windy and rainy, sometimes freezing cold, sometimes hot, there are some human factors, inevitably will be with some emotions, and customers The time to forget their own smile. Psychology says that the interaction between people, the first 10 seconds is the most critical, 10 seconds to determine the other side of the attitude to contact you, the smile is God gave us an important body language, if at the beginning of your body language to the other party's impression is: "In fact, I don't want to see you", you think the other side will also accept you? Since you give each other the feeling that this is the case, then, we are public to public, there is no emotion to speak of, you think the next conversation will be pleasant? So, no matter what happens before we meet with customers, it is your own business, meet the customer, the first thing to smile, which is more important than your dress and your manners. If your expression really can not smile, see you to the customer's door, do not go in, to the restroom to wash your face first, comb your hair, pull your face muscles to the upper sides 20 times, so you will be much better, and then stepped into the customer's office at a brisk pace, eyes on the customer's gaze, with a smile.
2, arguing
The heavens above gave mankind to design a brain and a mouth, the mouth in addition to eating, is to express their feelings and ideas, people's experience and education is different, the views of the difference, this is a natural thing, like I like to eat seafood, and my wife does not like the same, the country for my hometown close to the coast, in that place in Jiangsu, and my wife's hometown is Mainland, Chongqing, I think the lobster to do out delicious, while my wife said that lobster so many claws look disgusting, this also does not matter who's right and wrong. We are the same with the customer, tell a story, history, there is a famous master builder to a place to design municipal buildings, one day the mayor ran over to tell him that there is no columns in the hall, may collapse, in fact, this is worrying about things, but the master builder only said good, added a few columns, after a number of years, the master builder has died, people one day suddenly found that the columns are simply The master builder had died and people suddenly realized one day that the columns had not touched the ceiling at all. This story gives us great inspiration, if the master builder gave the mayor a lot of theories about building structure, do you think the mayor can accept? I'm not sure I understand what you're talking about.
So, we communicate with customers, they do not understand the product or the product has a misunderstanding, this is a very normal thing, I believe that the customer to say their reasons must have their reasons that they believe that the right reason, this time we are the best way is to stand in their position, with the facts to prove to them to see, come up with your success stories, so that they can go to the experience, rather than go to the argument. By the way, people have self-esteem, you deny a person's point of view in person, he will do his best to defend their own ideas, even if you win the argument, you will end up losing the order, why bother?
3, too close to the customer, too enthusiastic
When you wait for the train on the platform, or when you queue up to buy something, you are surrounded by strangers such as up to ask you for directions, you will instinctively take a step back, if the space is narrower, you will be unintentionally leaning backward on the upper body, this is because of other people invade your private space, when people take a crowded bus. eyes will look out of the window or shift their gaze to a certain item, this is because when our private space is violated by someone, we will instinctively divert our attention and detach ourselves from reality, just like the walking dead, and sometimes we will become annoyed and restless. Similarly, when we go to the supermarket to buy a certain item, sales staff such as leaning too close, the heart will also feel very depressed, then, with the customer should keep how much distance is more appropriate? The first contact with the customer is best to keep in 1.2 meters away, so that communication will be very easy, there will be no pressure, 1.2 meters or less is reserved for people for their families, pro-Wei, friends, unless the customer takes the initiative to approach you, or else please keep a certain distance from the customer.
4, easily made concessions
I used to have a neighbor, surnamed Zhang, one day, Mr. Zhang and Mrs. Zhang in an antique store to see a clock in the Qing Dynasty time, I heard that the Empress Dowager Cixi used, very beautiful. The two of them have come to several ...... >>
Question 7: What are the abilities and skills that a salesperson should have? How to do business effectively? At the same time, the work of the salesman and the ability to develop the market, only sales is also hopeless, because you sell out of the product or service, and only continue to develop the market, to be able to establish a long-term market position, to win a long-term market share for the enterprise's sales channels to establish an important intangible assets for their own win a stable performance. Then an excellent salesman should have what conditions? First, self-confidence confidence is the driving force of people do things, confidence is a kind of power, as long as you have confidence in yourself, the beginning of each day's work, to encourage themselves, I am the best! I am the best! Confidence will make you more energetic, to believe in the company, believe that the company provides consumers with the best products, to believe that the products they sell is the best of its kind, believe that the company provides you with the opportunity to realize their own value, believe that you are able to do a good job of their own sales work. To be able to see the advantages of the company and its own products, and memorize these, to compete with rivals, we must have their own advantages, we have to use a kind of conviction to face customers and consumers. Before marketing products to market themselves, have confidence in themselves, only to market themselves to customers, in order to market your products to customers. Second, sincerity in all things should be sincere, the mind is to determine whether a person can do things successfully the basic requirements, as a business person, must hold a sincere heart, sincere treatment of customers, treatment of colleagues, only then, others will respect you, treat you as a friend. Business representative is the image of the company, the embodiment of the quality of the enterprise, is connected to the enterprise and society, and consumers, and distributors of the hub, your words and behavior will be directly related to the company's image of incompetence you engage in any aspect of the business have to have a sincere heart to face your customer care, your colleagues, your friends. Opportunity is left to those who are prepared, but also to those who have the heart, as a salesman, every little change in the customer, to understand, and strive to grasp every detail, to be a person with heart, and constantly improve themselves, to create a more exciting life. Fourth, willpower just do business is actually very hard, every day to visit a lot of customers, every day to write a lot of statements, some people say: half of the sales work is to run out of feet, half of the brain gained sales, to constantly visit customers, to coordinate customers, and even tracking consumers to provide services, sales work is by no means smooth sailing, there will be a lot of difficulties, but there should be a solution to the patience, there should be a Indomitable spirit, to have strong willpower. Only then can you do a good job in sales. Fifth, good psychological quality, no matter what you do that line should have a good psychological quality, in order to be able to face setbacks, not discouraged. We do business to face each customer has a different character, their own blow to be able to maintain a calm state of mind, to analyze the customer, and constantly adjust their own mentality, improve their working methods, so that they can go to face all the blame. Only in this way can we overcome the difficulties, at the same time, can not be complacent because of the momentary success, to have a normal mind to face the work. Face your career. Sixth, to have the power of implementation of a good salesman must obey the arrangements of the higher leadership, seriously to implement the company's instructions, some salesmen like to engage in a set of their own, the company's instructions as a whisper, thought he was the best, the leadership to speak he did not listen to, so that it is not good to do the business, although your leadership ability is not as good as you, but after all, he is your leader, the company asked him to do your leadership must have a stronger place than you! Though your leadership ability is not as good as yours, he is your leader after all, the company asked him to be your leader must have a better place than you, than your excellent management skills, so we do a good job of a good salesman has to implement the company's instructions, and obey the leadership of the arrangement. Seven, teamwork heart sales rely on cooperation, the salesman can not be separated from the Ministry of Business of the wise decision-making, can not be separated from the sales office of the planning, can not be separated from the scientific planning of the region, can not be separated from the support of the departments to work together, and even from the grace of God; but still need to be paid by the hard work of the sales staff, the mountain does not let the dust is to be high, the sea is not to be surplus side of its broad, even if it is the power of a brick, at least the dedication of the sales staff must have! Professional qualities, personal heroism of the salesman is not good sales. Eight, to continue to learn a salesman to develop a hard thinking, hard summary, to do daily summary, weekly summary, monthly summary, yearly summary of the habit, you face different customers every day, we have to negotiate in a different way, only if you continue to think, to summarize, in order to achieve the most satisfactory transaction with the customer. As a salesman, only with a humble mind, a positive mind to face every day's work, and strive to learn, to achieve the purpose of success must belong to you. A good salesman should have the quality. First, a balanced, positive mindset ...... >>
Question 8: In general, a group of companies are ready to expand a new business, how to do? The main thing is to understand some aspects of it? First of all, to carry out new business market related feasibility study, *** related policy research, related competitors investigation report, and then do new business development feasibility report to the board of directors to study, through the new business market development plan can be done. Probably so
Question 9: activities of the company, how to expand the market Fixed business
Question 10: how to expand the bank's asset business For a branch of the person in charge of its main work basically centered around two aspects: the first is how to find business opportunities from the severe market situation, looking for breakthroughs to expand; how to utilize their own resources to maintain the old customers and expand the new market? How to utilize our own resources to maintain old customers and expand new markets? The second aspect is how to strengthen the internal management, in order to form a good business order and service atmosphere; how to improve the enthusiasm of the staff and work initiative, in order to cultivate the overall cohesion and spirit of solidarity? These two aspects are summarized as expansion and management. Therefore, it can be said that expansion and management is an eternal theme that needs to be constantly summarized and explored in order to deepen the bank's operation and management. This is also true for asset business, which is one of the core businesses of banks. I always believe that any neglect, deviation or imbalance in the expansion and management of any part of the business will not open up a good situation for the asset business. In practice, however, it goes without saying that the expansion and management of our asset business does face some difficulties and obstacles. As far as expansion is concerned, the limited market space, the homogenization of financial products, the fluctuation and high cost of relationship marketing, the fierce competition in the market, as well as the lagging and inflexibility of some of the mechanisms of the Bank, etc., all of these have brought considerable difficulties to the market expansion; as far as management is concerned, the uneven ability of the account managers, the degree of diligence, the non-performing loans, the historical baggage, the management system, etc., have made it difficult for the credit management work to be carried out smoothly. It is not easy to carry out credit management work smoothly. Therefore, how to break through and overcome these difficulties and obstacles has become an important issue in front of us. Now I combined with the Dongshan branch was established one and a half years in the asset business in some of the results of the exploration and my work in the experience, here with you to exchange and discuss, in order to **** with the improvement.
First, to expand, in the overall strategy, we pursue the "12-word key", that is, "awareness, concept, system, talent, strategy, way", that is, to "deepen the understanding of the updated concept; The newest and most important of all, the newest and most important of all, the newest and most important of all is the newest and most important of all.
The new Dongshan Branch from February 1, 2002 was established so far has been a year and a half, the deposit balance from 3.9 billion yuan to 7.1 billion yuan, the loan balance of 6.5 billion yuan from 6.5 billion yuan to 9 billion yuan, the proportion of non-performing loans from 33% down to 8.4%; profit from -- to 66.12 million yuan. Successfully expanded Guangzhou Ocean Shipping Company, China Southern Airlines Group, Provincial Highway Bureau and other excellent customers, and issued loans of 4.5 billion yuan. The revitalization of loan enterprises 10, revitalization amount of 380 million yuan, the collection of the two bad loans principal and interest of 220 million yuan. Admittedly, no achievement stands on one foot, but is the combined effect of various factors, including the full support and intellectual guidance of the higher-level banks, as well as the sincere solidarity and close cooperation of our staff, and to a certain extent the application and implementation of our "12-word Essentials" in practice, if from the perspective of expanding our strategy and approach. The result is that we have a lot of people who are not in the same boat as us.
1, deepen the understanding, update the concept.
Talking about awareness and concepts is indeed an old tune. It is because of the "old tune", so lead us in more often ignored or disregarded the real meaning of its connotation and its formalization of the surface and slogans. But in fact, ideas are always the precursor of action, there is no correct understanding and a new concept, whether it is the grasp of the market and judgment, or the implementation of the current system and thinking, there may be deviations. So what do we need to recognize? First, recognize yourself. Recognize your own strengths and weaknesses, and give yourself a correct positioning. After the establishment of Dongshan Sub-branch, one of the disadvantages is the heavy historical baggage, weak asset business, the need to reorganize human, financial and material resources; the market needs to be re-demarcated and repositioned, and there are a lot of things to do, so it can be said that a hundred things are waiting to be done; and one of the advantages is that it can be used to break down the old and build up the new. Secondly, we recognize the importance of asset business. Asset business is the bank's traditional business, but also the mainstream business, in China's current intermediate business in the financial industry as a whole has not yet become a climate of the macro situation, the bank's profits to a considerable extent must rely on the deposit and loan spreads, which means that the credit in the present and the future for quite some time is the main point of growth in profits, plays a pivotal role. Emphasizing the importance of the asset business is mainly to stimulate the staff's participation and attention in order to implement bank-wide marketing. To this end, we held an expanded meeting on asset business and sent the spirit of the meeting to all outlets to learn, calling on the entire bank's staff to support and participate in the development of asset business. Third, recognize the market. The cruelty of market competition is not to mention, the homogenization of banking products more so that we do not have much of a competitive advantage, while the asset business, the overall market is unlimited, but a certain period of time, a certain field, a certain range of market space is limited. ...... > >
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