English translation is a great god, preferably a translation major. High reward

New media is a concept relative to traditional media. It is based on new technologies such as digital information, Internet and mobile communication, and has the characteristics of real-time, interactivity, personalization and virtualization. It is more and more in line with people's requirements and has become an indispensable tool in modern life. Volunteers are important human resources of social institutions. Strengthening the scientific and effective management of volunteers is the top priority of social institutions.

In the modern environment of informationization and globalization accompanied by new media, how to innovate the volunteer management of social institutions is of great research significance.

Based on the connotation and characteristics of new media, combined with the research methods of literature and semi-structured interviews, this paper studies the volunteer management of social institutions from the perspective of new media, and summarizes the problems existing in volunteer management of social institutions, such as lack of autonomy in recruitment and training, poor publicity, low degree of specialization in volunteer management, large mobility of volunteers, and failure to form cohesion of volunteer teams.

In view of the opportunities and challenges brought by new media to volunteer management in social institutions, combined with ecosystem theory and incentive theory, this paper puts forward "attaching importance to the role of new media and expanding the social influence of volunteer service; Make use of the advantages of new media to build systematic training; Expand new media space and enrich incentive methods ".