What is new media operation pr?

Pr in new media operation is public relations operation, planning and guiding public relations projects, and building and maintaining the company's public image.

The purpose of new media operation pr is to analyze products, users' sources and market conditions, and to explore and implement effective communication means to promote products. There are many employment directions for new media operation pr, such as public relations specialist, public relations planning director and public relations manager.

The abbreviation of PR is translated from English "Public Relations" and Chinese can be translated as "public relations" or "public relations". Its literal meaning and practical meaning are basically the same, and both refer to the communication and communication relationship between the organization and the public environment.

Public relations work of new media operation:

The main work in the pr direction of new media operation includes selecting suitable new media for distribution according to user portraits and product attributes; Study the dynamics of competition promotion, excavate and analyze the usage habits and preferences of the target audience, sum up experience and form an effective methodology.

Responsible for the planning and editing of daily activities, participate in the communication work related to the project, and ensure the number and activity of fans; Regularly carry out promotion effect monitoring and data integration analysis to optimize the delivery effect; Continue to follow up the content exposure and form a complete communication report. The work of pr post will be different in the new media operation of different enterprises.