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What can be written about the scope of the ten-year development survey of the takeaway industry?

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What can be written about the scope of the ten-year development survey of the takeaway industry?

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The scope of ghostwriting

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How to write the market research report of take-away industry: combining the development history and trend analysis report of the industry

Research Report: May 29th, 2022 12:05 pm

In recent years, the integration of online and offline diversified consumption scenarios has made the take-away industry continue to expand and the market scale continues to expand. The proportion of online takeaway income in the national catering industry has increased. Looking forward to the future, the "lazy economy" is superimposed with new technologies, and the take-away industry in China has broad prospects.

First, the definition of take-away and its development process?

Take-out takes users' instant insight as the core, big data as the driving force, and around the local life service platform, it opens up online and offline consumption scenarios, realizes closed-loop transactions online, and completes transaction performance offline through instant delivery, thus providing more users with one-stop service from demand initiation to commodity acceptance. In recent years, the take-away industry has developed rapidly and experienced four stages of development.

Source: Prepared by China Commercial Industry Research Institute.

Second, the take-away industry related policies

Takeaway not only facilitates people's lives, promotes the online and offline integration of the catering industry, but also plays a cumulative role in safeguarding people's livelihood, ensuring supply and promoting employment during the epidemic. In recent years, a series of industrial policies have been issued at XXX and XXX levels to encourage the development of the take-away industry and strengthen the supervision of the export industry.

Source: Prepared by China Commercial Industry Research Institute.

Third, the development status of the takeaway industry

1, the take-away catering market has expanded.

Thanks to the online consumption tendency of young people, the take-away industry in China has been growing rapidly. In 2020, the take-away catering market in China will reach 664.6 billion yuan, up by 15.0% year-on-year. China Commercial Industry Research Institute predicts that the market size of take-away catering industry in China will reach 94174 billion yuan in 2022.

Data source: China Chain Restaurant Industry Report 202 1 compiled by China Commercial Industry Research Institute.

2. The proportion of online takeaway income in the national catering industry income has increased.

Take-out is convenient and fast, and the superimposed epidemic affects the internal meal. More and more people choose to order take-out to meet their daily dietary needs, so the proportion of online take-out income in the national catering industry continues to increase. In 20021year, the online take-out income accounted for about 2 1.4% of the national catering industry income, up 4.5 percentage points year-on-year.

Data sources: XXX Information Center and China Commercial Industry Research Institute.

3. The scale of take-away users has expanded.

The rapid development of the take-away industry has also solved two major pain points in consumers' lives, one is convenience and the other is efficiency, and take-away is deeply loved by consumer goods. In recent years, with the accelerated pace of work and life, the scale of users in the take-away industry has continued to grow. By the end of 20021and 65438+February, the number of online takeaway users in China had reached 544 million, an increase of 65438+25 million compared with 65438+February in 2020, accounting for 52.7% of the total netizens.

Source: CNNIC, China Commercial Industry Research Institute.

4. "Post-90s" is a big consumer group of take-away.

According to the data of Meituan's take-out, "post-90s" is a large consumer group, accounting for more than 50%.

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