Problems of Hunan tea export

1. Unstable quality: some tea processors use outdated equipment technology and low management level, resulting in unstable quality of tea, not in line with international trade standards, affecting the export.

2. Lack of brand: Hunan tea brand awareness is not high, lack of greater influence in the international market. Brand building needs to strengthen marketing and publicity, expanding the international market, improve visibility, etc..

3. Market positioning is not allowed: Hunan tea exports are mainly concentrated in the low-end market, the lack of high-end tea exports. This is not consistent with the characteristics of Hunan tea varieties, long history, the need to adjust the market positioning.

4. Imperfect marketing system: Hunan tea exporters lack a perfect marketing system, need to strengthen the understanding of international market demand, improve marketing and management level, establish a perfect service system.

5. International trade barriers: some countries have adopted trade barriers to Chinese tea, such as quality standards and quantity restrictions on Chinese tea. This has caused some pressure on the export of Hunan tea.