How to view the traditional media and new media

Media is a personal and business information on the development of the outside world in the process of attention and understanding, each era of people in the use of tools and habits will have their own way, there is a convenient way between the two extensions.

Want to better understand the relationship between the new media and traditional media, first of all, from the public state of life, business model, leisure and entertainment to study, plus the required and necessary communication channels to start.

I. The public's living condition

In combination with the daily living habits of each stage of the population, the following points can be considered:

1. daily rest and relaxation time;

2. daily participation in social activities;

3. family life pattern, division of labor;

4. individual or family hotspots and direction of concern.

5. Individual and family income and consumption patterns.

Second, the business model

Here the default refers to the way of work, or contact with the periphery of the business characteristics, the new media is concerned about business trends and directions. If you can seize this point, then business leads to life; here we need to pay attention to a few points:

1. daily crowd work mode;

2. mass enterprise business mode;

3. business crowd management platform;

4. daily task feedback exchange tool;

5. business communication is convenient: fast, effective, simple, diversified, as well as time saving, and time-saving, etc.

Three, leisure and entertainment

Although the level of people's lives has risen, but a variety of consumption has also increased, want to make the new media and traditional media to differentiate, and here is naturally some of the details:

1. Consumption of a convenient level of preferential treatment in the new media is relatively more than in the traditional media;

2. Good reputation, reliable, formal, etc. is the traditional media embodied in the middle-aged and elderly people. Traditional media is reflected in the middle-aged and older generation is more important;

3. New media is an expansion and innovation in the traditional media, want to new media to better replace the traditional media must first consider the power of young people.

4. The traditional media is relatively stable, and the new media is more or less insecure, which can be directly reflected in the leisure and entertainment sharing;

5. While recommending the new media for the right people, we should also consider the correct guidance of the traditional media people, and at the same time, we can really solve their difficulties and doubts.