Traditional Culture Encyclopedia - Traditional stories - What does the WeChat business agent do?
What does the WeChat business agent do?
Wechat service is a new service based on the space of mobile internet, with social software as a tool, people-centered and social as a link.
The biggest advantage of WeChat business model is to gather all the customers contacted by N channels to form a large database belonging to the enterprise itself, so as to realize personalized recommendation and precise marketing. Wechat is an excellent customer management platform. By bringing customers from all channels together, an unimpeded channel model can be realized, and all intermediate obstacles can be directly eliminated. Merchants can establish direct contact with consumers on the official WeChat account.
When consumers use the products of the enterprise, they find that the price and effect are good, and they can apply to become micro-customers through the entrance of WeChat Mall built by the enterprise. Micro-customers can share products, link to social media such as friends circle, Weibo and QQ space, and realize fission distribution based on acquaintances' recommendation.
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