What is the FMCG industry?

The FMCG industry refers to the merchandising industry that has high consumption frequency, short timeframe, a wide range of consumer groups, and a high demand for convenience. FMCG industry sales channels are varied and complex, with a variety of channels coexisting with traditional and emerging industries. The concentration of FMCG industry is gradually rising, and the competition is increasing.

Expanded Information

Fast Moving Consumer Goods has four basic characteristics:

1, convenience: consumers can habitually buy near them

2, visualization of the product: consumers in the purchase of the atmosphere of the store is very easy to be influenced by the store

3, brand loyalty is low: consumers can easily switch between different products in the same category. Easily switch to different brands in similar products

4, the lack of essential changes: the pursuit of form and the proposition of novelty

These characteristics determine the consumer's purchasing habits of fast moving consumer goods are: simple, rapid, impulsive, emotional.

Looking at China's fast-moving consumer goods industry market, there are four hot development direction, with the improvement of people's living standards and the development of the concept of thought, with a growing market potential, which is: cleaning products direction, shape the direction of the fitness services direction, beauty products direction. These four directions of research, production, sales and other work will bring a lot of job opportunities for graduates.

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