The "fruit kingdom" is facing a new situation, and Yunnan will build a fruit production mechanization model with plateau characteristics.

On August 1 1, the 2020iFresh Asia Fruit and Vegetable Industry Expo (Yunnan Station) and the 3rd Asia Quality Fruit Industry Chain (Yunnan) Summit were grandly opened in Howard Johnson International Hotel, Kunming.

This exhibition belongs to the national high-quality fruits and vegetables boutique and advanced technology exhibition, including seasonal high-quality fruits and vegetables and advanced machinery and equipment from all over the country. Avocado, soft-seeded pomegranate, sunshine rose, summer black grape, flat peach, passion fruit, ginseng fruit and many other high-quality fruits appeared at the exhibition. In the agricultural machinery exhibition area, multi-station picking platforms, self-propelled crawler mowers, self-propelled sprayers and plant protection drones were all on display, attracting many viewers to stop and watch. The atmosphere was hot, with more than 120 exhibitors, tens of thousands of spectators and more than 30 industry big coffee speakers. Activities include keynote speeches, round-table forums, exhibitions, production and marketing docking, special fruit promotion meetings, etc. The content is wonderful and there are many things to watch.

The activity was directed by Yunnan Provincial Department of Commerce, sponsored by iFresh Asian Fruit Association, China Fruit Circulation Association, China Agricultural Machinery Circulation Association, Yunnan Provincial Experts Association, Yunnan Academy of Agricultural Sciences, Yunnan Forestry and Grassland Science Research Institute, Yunnan Agricultural Machinery Industry Association, Yunnan Private Entrepreneurs Association, Yunnan Green (Organic) Food Industry Association, Yunnan Horticultural Society, Shanghai Vegetable and Edible Fungi Industry Association, Nanjing Guo Huan Organic Product Certification Center, Yunnan Brand Enterprise Promotion Association, and so on.

The temptation and change of "fruit kingdom"

Yunnan is located in the low latitude plateau, with diverse stereoscopic climate, superior ecological environment and abundant species resources. It enjoys the reputation of "plant kingdom" and "animal kingdom" and is also the hometown of plateau characteristic fruits. Plenty of sunshine, plenty of heat, fresh air, pollution-free water and fertile and diverse soil endow Yunnan fruits with innate development advantages.

In recent years, many foreign investors have been optimistic about Yunnan and settled in Yunnan, which has played a positive role in promoting the development of Yunnan fruit industry. In 20 19, the fruit planting area in Yunnan province broke through 1074 mu for the first time, and the output reached11000 million tons, with a comprehensive output value of 45.2 billion yuan. Banana, citrus, mango, pear and apple are among the top 5 in China.

Yunnan has superior ecological conditions, and its investment enthusiasm has been rising recently. However, it is not easy to share the fruit industry in Yunnan, not only facing various technical problems, but also paying attention to various traps. At the meeting, Qing Yang, the founder of Huaguoxiang, and Ma Jun, a researcher at the Institute of Horticultural Crops of Yunnan Academy of Agricultural Sciences, all said that investors must strategically do what they can, go to the producing areas for investigation and study, and fully understand the development of local industries before considering.

This year's COVID-19 epidemic has also had a great impact on Yunnan's fruit industry. It turned out that Liu Youcai, general manager of Life.com, believed that the fruits in China had fallen into a bumper harvest crisis long before the outbreak. The unprecedented bumper harvest crisis in 2020 was superimposed with the epidemic situation and frequent natural disasters in 2020, and agricultural products were unsalable in a large area. When the supply exceeds the demand, the sales volume decreases, and the high inventory leads to the increase of storage cost and the decline of quality. Climate degradation leads to poor quality, which leads to inflated prices and poor sales. These problems lead to the decrease of the input cost of orchards.

The epidemic challenges the traditional sales model, but the crisis breeds new business opportunities. In 2020, the emergence of COVID-19 epidemic gave birth to a new way of buying and selling, which changed the development model of the whole fresh food industry. Foreign fruits can't get in, and everyone is eyeing domestic products. There are phenomenal live broadcasts with goods everywhere. County magistrates, online celebrities and producers go into the live broadcast room to sell online, which will help overcome difficulties, help fight poverty and revitalize the countryside.

During the epidemic period, the importance of fruit quality became more and more prominent in fruit sales. Quality is the core competitiveness of industrial development. Paying attention to the improvement of the internal quality of fruits and the development of nutritional value, improving the quality control ability of fruits and ensuring the provision of safe and secure products for consumers are the secrets of an enterprise in an invincible position. Many experts at the meeting said that it is not that we don't sell high-quality fruits, but we can't sell low-priced fruits, which constantly highlights the role of quality control and grading.

At present, the pain points faced by the fruit industry are, on the one hand, the poor connection between production and marketing at the planting end and the sales end, on the other hand, the quality control standards at the planting end can not meet the demand standards at the purchasing end, and the standards at the planting end are weak or missing. How to make the quality control standard of purchasing side guide the production of planting side, realize the synergy between production and marketing, and ensure the healthy and sustainable development of fruit planting industry is the direction of fruit industry.

Document No.1 of the Central Committee in 2020 also mentioned that the state strongly supports family farms and farmers' cooperatives to build sorting, packaging, cold storage, storage and transportation, primary processing and other facilities. In the future, on the basis of strengthening cultivation management and pest control, fruits should be carefully picked to prevent stab wounds and crush injuries, and shipped for sale or refrigerated as soon as possible through classification, grading, packaging and unified labeling.

Breaking the Situation —— Mechanized Production of Plateau Characteristic Agricultural Products

Yunnan Orchard Machinery Demonstration and Circulation Center was formally established at this exhibition. At present, the process granularity in agricultural production is getting finer and finer, and the data-driven production organization and management model has been widely recognized. The organization model of agricultural production has initially possessed the characteristics of industrialized process production. It can be predicted that this mode of production will greatly liberate manpower, improve agricultural production efficiency, and will profoundly affect the upstream and downstream of agricultural industry.

Agricultural mechanization and agricultural machinery and equipment are important foundations for changing agricultural development mode and improving rural productivity. In the future, the agricultural and rural departments will put the promotion of agricultural mechanization to a comprehensive, high-quality and efficient transformation and upgrading in the whole process on the important agenda.

Agricultural machinery purchase subsidy is one of the key agricultural support policies jointly implemented by the Ministry of Agriculture and Rural Affairs and the Ministry of Finance. According to the latest data, as of July 3 1 day, the central government has implemented the agricultural machinery purchase subsidy fund of114.8 million yuan, with an implementation progress of 67.5%, supporting 12 10000 farmers to subsidize the purchase of various agricultural machinery14. This year, seven products, including tea color sorter, tea conveyor, tea press, fruit tree trimmer, edible fungus bottling (bagging) machine, orchard track conveyor and straw recycling machine, will be included in the category of subsidized machinery for agricultural machinery purchase in China. In the previous subsidized categories, there were furrow fertilizing machines, sprayers, pruning machines, vine burying machines, fruit graders, fruit washing machines, fruit waxing machines and so on.

The "Implementation Opinions of Yunnan Provincial People's Government on Accelerating the Transformation and Upgrading of Agricultural Mechanization and Agricultural Machinery and Equipment Industry" requires that the mechanized production system of key links of characteristic cash crops be initially established, the circulation system and after-sales service network in modern agricultural machinery be established and improved, and the service methods in modern agricultural machinery be innovated. Aiming at characteristic cash crops, the technical specifications of mechanized agricultural production with agricultural machinery and agronomy integration are established, and the mechanized production mode of plateau characteristic agricultural products in superior regions is created. In addition, in April of this year, according to the requirements of this year's central document 1, the implementation opinions of the Ministry of Agriculture and Rural Affairs on accelerating the construction of cold chain facilities for cold storage and preservation of agricultural products were issued, and the state strongly supported family farms and farmers' cooperatives to build facilities such as sorting and packaging, cold storage and preservation, storage and transportation, and primary processing.

China Agricultural Machinery Circulation Association, Yunnan Agricultural Machinery Industry Association and iFresh Asian Fruit Association jointly initiated the establishment of Yunnan Orchard Machinery Demonstration and Circulation Center, aiming to build digital agricultural demonstration and trading bases such as horticultural crop mechanization and intelligent production by combining enterprises with high-quality orchard machinery, equipment and intelligent products in the industry, and promote the development of agricultural machinery and agronomy integration, intelligent agricultural machinery and intelligent agriculture, and cloud farm construction, so as to fully empower fruit production.

Author: Yuan

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