What are the characteristics of the Spring Festival after 1995?

The post-1995 generation has the following characteristics during the Chinese New Year:

1. Personal connections: The post-90s generation grew up with the Internet, and they are more inclined to use online tools for communication during the Chinese New Year. For example, use social software such as WeChat and QQ to celebrate the New Year, send red envelopes, or share the bits and pieces of the New Year through short video platforms.

2. Personalization: The post-1995 generation pursues individuality and freedom, and the activities and customs during the New Year also show personalized characteristics. For example, some young people will choose to travel for the New Year, or take part in some entertainment activities unrelated to traditional culture.

3. Consumption concept: Compared with previous generations, the post-95 generation pays more attention to the quality of life and the consumption concept is more open. During the Chinese New Year, they are more willing to buy some trendy and high-quality new year goods for themselves and their families, as well as new clothes and new electronic products.

4. High proportion of only child: In the generation after 1995, China implemented the family planning policy, so the proportion of only child was high. During the Chinese New Year, this feature makes the post-1995 young people face less family pressure and can arrange their time more freely.

5. Combination of tradition and modernity: Although the post-1995 generation accepted a lot of modern culture, they still have a certain sense of identity with traditional culture. During the New Year in China, they will take part in some traditional celebrations, such as putting up Spring Festival couplets, wrapping up jiaozi and setting off firecrackers. At the same time, they will also celebrate in modern ways, such as attending online parties and watching live webcasts.

Generally speaking, the characteristics of the post-1995 generation during the Chinese New Year are networking, personalization, quality-oriented, and the combination of tradition and modernity. These characteristics reflect the influence of multi-culture and unique values in the process of growing up after 1995.