Red Valley's cultural heritage

Shuhe leatherworker exhibition hall, funded by the red valley group, located in the ancient town of suhe tea horse road museum corner, is the first leather exhibition hall. The red valley built Shuhe leatherworker history exhibition hall, the local government gave a very high evaluation and praise, Lijiang City Youth League Committee special "Shuhe leatherworker history exhibition hall" as "Lijiang City Youth Education Base", so that more young generation can really understand the national The history and culture of the nation.

Shuhe Leatherworkers Exhibition Hall, in addition to the exhibition of old leather goods such as leather bags, boots, fanny packs and so on, but also to the leatherworker process has a detailed illustration of the description of the history of the leatherworkers in Shuhe, there is also a certain interpretation. Shuhe leather craftsman exhibition hall, for the inheritance of leather culture, there is no small role in reality. The huaxia bag culture and history museum" by guangzhou red valley leather limited company to build, is the first domestic to bag culture as the theme of the museum. The construction of the Huaxia Luggage Culture and History Museum is aimed at excavating, inheriting and promoting the traditional Chinese aesthetics, and adding to the inheritance and recovery of the traditional Chinese culture.

Huaxia bag culture and history museum **** set up "Huaxia bag development history", "Shuhe leather craftsman 600 years of legend", "inclusive world" and "brand outlook". "brand outlook" four parts.

"History of China's bags" traces the evolution of China's bags from ancient times to the Ming and Qing Dynasties, presenting China's ancient, beautiful, delicate and small bags, and their deep cultural heritage and traditional aesthetics.

"Shuhe leatherworker 600 years of legend" part of the story of 600 years, Shuhe leather industry forefathers - the imperial leatherworker of the Ming dynasty due to "boot lamp incident" was sent to the Lijiang Shuhe, from then on in the Yuzhong River, the leatherworker was sent to the Lijiang Shuhe. Lijiang Shuhe, since then at the foot of the Jade Dragon Snow Mountain to flourish, pass on the art of making a living, remodeling the "an awl to break into the world," the legend of the leather craftsman and the history of mankind.

In the part of "Inclusive World", the museum shows the bag culture of different ethnic groups, various industries and different times. "Ethnicity and bags" reveals the totemic beliefs and living habits of the Chinese ethnic minorities that "clothes should be made in bags and bags should be taken out of the house". "Industry and bags" shows the characteristics and craftsmanship of bags used in old trades that have disappeared or are disappearing in the long history. The "art condensed in a square inch - lotus bag" once played an important role in people's lives with its exquisite embroidery and auspicious symbols. "Impressions of Bags" uses focused images to record the ups and downs and sweeping changes in Chinese society over the past hundred years from the late Qing Dynasty to the reform and opening up of China.

The "Brand Outlook" part puts forward the outlook of "the era calls for national brands" through the analysis of the international economy and the exploration of luxury brands, brand is the core element of modern market competition, and it is also the embodiment of national strength. The long and splendid civilization is the fertile ground for the growth of the brand, and the Chinese national brand will be born soon!

Looking at the history of the evolution of China's luggage, Chinese luggage culture has always been accompanied by the advance of history and continue to precipitate, with different forms and images recorded in the wisdom of the Chinese children and the qualities of hard work. Huaxia bags culture is the Chinese nation extremely valuable, urgent need to protect the cultural heritage, heritage culture is to build the world brand belonging to the nation.