College Students' Internet Entrepreneurship Plan

Model essay on college students' network entrepreneurship plan

In the rapidly developing modern society, the frequency of using business plans is on the rise. A business plan is usually a combination of marketing, finance, production, human resources and other functional plans. What kind of business plan is effective? The following is the college students' Internet business plan I collected for you, for reference only, and you are welcome to read it.

College Students' Internet Entrepreneurship Plan 1 I. Overview

The Internet is a place where billions of wealth can be created instantly. With the development of Internet technology, especially the emergence of e-commerce, the economic value created by the Internet has increased rapidly. However, online literature introduced VIP signing system and reading system through the transaction of authors' digital rights, and gradually cultivated and developed its own profit model through online advertising, publishing agency, electronic reading development and wireless reading development. It has also been used in game development and movie script adaptation, so that online literary works have been used many times, forming a strong industrial chain. The strong user demand of online literature ensures its broad market. With the advent of 3G era, reading will no longer be limited by time and place. Readers can read on their mobile phones and meet their reading needs anytime and anywhere. Through the analysis of the network literature market, aiming at the neglected links in the development of network literature at present, we should determine our own development direction and avoid strong capital competition. And draw lessons from some successful new models to carry out the development orientation and commercial operation of Xinyu Chinese website. Enter the market from the weak links of the market, seek differentiated development, and form a huge industrial chain that combines author publishing with reader reading, magazine selection with book publishing, electronic operation, film and television distribution and animation production.

Second, product/service brief introduction.

In the early stage, Xinyu Chinese website established its own community homepage for the literary society through cooperation with the literary society in colleges and universities, forming a unique and huge national community alliance. At the same time, Xinyu will cooperate with virtual sports associations of various entities to promote each other and realize the mutual exchange of resources and the enjoyment of talents.

Xinyu Chinese website will always provide a platform for outstanding literature lovers to publish online literature, discover high-quality online authors and collect and manage classic works. Gradually build a VIP reading system to achieve a win-win situation for the author and the website. Later, through the cooperation with magazine publishers, I helped the author to publish works and books, as well as the adaptation of movie scripts and the development of game software centered on the content of works.

Third, the market analysis

1. Great economic value

It has been nearly 16 years since the Internet entered China from 1994. From 65438 to 0997, Chinese American Zhu introduced Banyan Tree to China, which can be regarded as the earliest online literature website so far. Banyan Tree was originally his personal homepage, but it developed rapidly and attracted countless literary lovers. It is precisely because of a group of enthusiastic overseas Chinese that the development of China's online literature is not too far away from the world. Nowadays, with the rapid development of online literature, the contracted writers are packaged and operated, and the electronic copyright of novels, wireless publishing rights, traditional literary copyright and animation film adaptation rights are packaged and operated in a unified way, creating an industrial chain with literature as the core and integrating film, television, copyright, wireless and other resources. Its economic value is immeasurable.

2. The market demand is large

There is a great demand for online reading. With the improvement of social living standards, citizens' life is no longer just satisfied with food and clothing, and people's spiritual needs are also increasing rapidly. Coupled with the development of science and technology, people are no longer satisfied with reading paper books, but begin to look to the Internet with massive resources, and the reading volume of the whole society is increasing rapidly. With the coming of 3G era, reading has become a fashion. You can read anytime and anywhere with your mobile phone, MP4 or other reading devices.

3. The products are widely available.

The creation cost of online literature is low and the threshold is low. For the author, most of the expenses in VIP reading are the author's income, and the economic benefits brought by book publishing and script adaptation game production after the click-through rate has promoted the creation of online writers.

Fourth, the competition analysis

A, professional network team analysis:

At present, the online literature market has formed a monopoly. Shanda Literature has successively acquired seven websites including Qidian, Jinjiang Original Literature Network, Chaxiang Literature Network, Banyan Tree and Novel Reading Network, occupying 95% of the online original literature market. With the strong financial support of Shanda Network, Shanda Literature almost monopolized the entire online literature market. However, Shanda's development model excessively pursues commercial operation and ignores the management of some details.

1. Too many commercials.

On the grand website, pop-up advertisements will pop up on the front page of the book. When the whole internet industry began to focus on optimizing the customer experience, Shanda did the opposite and put itself above customers. Undoubtedly, it thinks that it occupies the leading position in online literature.

2. The living conditions of network writers are not optimistic.

Because of excessive commercialization, online literature seems to be prosperous, but in fact it has many disadvantages. In order to keep the author and avoid being poached by competitors, websites usually sign contracts with the author. Authors usually don't get any benefits from signing contracts. But all works are free to read, and there is no benefit without signing a contract. However, after signing the contract, there are various unreasonable restrictions on the author, including updating thousands of words every day and not contacting other publishing industries. The advantage of the author is that if the number of hits exceeds 10 thousand, it is possible to enter VIP. According to the survey, many VIP authors have zero income, and sometimes they can only sell one book by 30 yuan. Only a few people can really publish their works. There are about 50 authors and nearly 400,000 online writers who can live on their contributions every year. The top authors of each site add up to only a small part, and more bottom authors have been in a weak state. With the increase of the author's popularity, there will be more and more restrictions. Any cheating by the author is regarded as disobedience. Go "press". All the authors feel unsafe, and their lives have been under surveillance. In July this year, the author, whose starting point was super popular, dreamed of switching to Chinese website, which fully explained the author's dissatisfaction with Shanda's official practice. 3. The work is completely handed over to the market and lacks literariness.

Whether the author's book can be published depends on the number of hits, and the high number of hits will be published. As a result, online literature as a whole lacks artistry, catering to low-level tastes can not form excellent works that can lead and educate the whole society, and junk works are rampant. Long-term development is bound to decline.

4. Do not pay attention to customer relationship and ignore the bottom.

Shanda literature can achieve such a large platform, and it began to lack initial modesty and modesty, and became arrogant and unruly. A large part of literary creators are just interested. In the era of the emergence of a large number of online writers, many writers still insist on creating out of their love for literature. Shanda only pays attention to the hype and packaging of high-level writers, ignoring the feelings of low-level writers, which is very inhuman. What the author needs is that the work is recognized, not a cold click-through rate indicator. After the turn, the author said that we need a sense of security, a platform that can shelter from the wind and rain and be a man.