What is the media? What is the difference from self-media, new media and all-media and what is the platform?

Media convergence is a new type of media, which makes full use of media carriers to integrate different media with similarity and complementarity, such as radio, television and newspapers, in terms of manpower, content and publicity, so as to achieve "accommodating resources, integrating content, integrating publicity and integrating interests".

The differences are as follows:

First of all, the fundamental difference.

1, "media integration" is a new type of media, which makes full use of media carriers to integrate different media such as radio, television and newspapers in terms of manpower, content and publicity, with similarity and complementarity, and realizes "resource accommodation, content integration, publicity integration and interest integration".

2. Self-media refers to the way that ordinary people publish their own facts and news through the Internet.

3. New media is a form of communication that provides users with information and services by using digital technology through computer networks, wireless communication networks, satellites and computers, mobile phones, digital televisions and other terminals.

4. Academic circles have not formally put forward the concept of all media. It comes from the application level of media. With the continuous emergence and change of media forms and the integration of media content, channels and functions, people need words with wider meanings when using the concept of media. So far, the concept of "all media" has been widely used.

Second, the difference in meaning.

1, "melting media" is an idea at first. This concept takes development as the premise and promotes Excellence as the means to maximize the advantages of traditional media and new media. "Converged media" is not an independent physical media, but an operation mode that integrates the advantages of radio, television and Internet, so that its functions, means and value can be comprehensively improved. It is a real scientific method and a tangible behavior in the practice of governing Taiwan.

2. In a sense, self-media can be divided into two concepts: generalized self-media and narrow self-media. Self-media in a narrow sense refers to the media that takes a single individual as the main body of news production, creates content and has independent users; In a broad sense, self-media means that we are different from traditional media in terms of information dissemination channels, audience groups and feedback channels from the definition of self-media. In this way, the "self" from the media is no longer narrow, it is different from the self of the third party.

3. Broadly speaking, new media includes two types: one is the change of media form caused by technological progress, especially the media based on wireless communication technology and network technology, such as digital TV, IPTV (Interactive Network TV) and mobile phone terminals; Second, with the change of people's lifestyle, it has existed before, and now it has been applied to the carrier of information dissemination, such as building TV and car TV. In a narrow sense, new media only refers to the first kind of media form based on technological progress.

4. "All media" means that media information is transmitted through various media means such as words, sounds, images, animations and web pages, through comprehensive radio and television networks, telecommunication networks and the Internet, and in different media forms such as radio, television, audio and video, movies, publishing, newspapers, magazines and websites, so that users can finally receive information through various terminals such as televisions, computers and mobile phones, thus realizing arbitrary.

Iii. Characteristics and differences

1. In the era of media convergence, innovation can create vitality, which means myriad changes. Innovation means bringing forth the old and bringing forth the new, but what remains unchanged is "one center and two basic points", that is, taking "database" as the center and "users" and "services" as the basic points. This is very important.

2. From the media

(1) Personalization. This is the most striking feature of the media. Whether it is content or form, entrepreneurs must provide users with enough personalized choice space when building a self-media platform.

(2) Fragmentation. This is the trend of information dissemination in the whole society, and the audience is more and more accustomed to and willing to accept short and intuitive information. Entrepreneurs should conform to this trend when establishing self-media platforms.

(3) interactivity. This is also one of the fundamental attributes of the media. In fact, the core purpose of the audience's use of self-media is to meet the needs of communication. Entrepreneurs should provide users with enough diversified experiences such as sharing, discussion, communication and interaction on their own platforms.

(4) Multimedia. When it comes to media, people often think of Weibo first, but Weibo is just a model of media. Weibo can not only provide users with a variety of choices such as words, pictures, music, videos and cartoons, but entrepreneurs can also build a self-media platform with pictures, music, videos and cartoons as the theme.

3. New media

(1) Media personalization is outstanding. Due to technical reasons, the media in the past were almost all popular.

(2) Increased audience selectivity. Technically speaking, in the new media, everyone can receive information, and everyone can also act as an information publisher. Users can watch TV programs and play music at the same time, and also participate in program voting and information retrieval.

(3) Various forms of expression. The new media has various forms and rich expression processes, which can integrate words, audio and pictures, so that the content can expand infinitely in an instant, thus making the content a "living thing".

(4) Real-time information release. Compared with radio and television, only new media can be processed and released at any time without time constraints. New media presents content with powerful software and web pages, which can easily realize 24-hour online.

4. All media

(1) "All-media" does not exclude the single expression of traditional media. While integrating various media expressions, it still attaches great importance to the single expression of traditional media and regards single form as an important part of "All-media".

(2) The "all-media" reflects not the simple connection between the media in the cross-media era, but the all-round integration-the all-round interaction and even dissemination of online media and traditional media, the all-round complementarity between online media, and the all-round mutual dissolution of online media. In short, "all media" has the most comprehensive coverage, the most comprehensive technical means, the most comprehensive media carrier and the most comprehensive audience communication.

(3) The overall performance of "all-media" in the media market is large and comprehensive, and it is also a super-segmented service for individual audiences.

(4) "All media" is the biggest integrator of information flow means that human beings have mastered now.

Platforms include: Headline No.,Baijia No.,One Point No.,Sohu No.,Big Fish No.,sogou No.,etc.

Baidu Encyclopedia-Rong Media

Baidu encyclopedia-from the media

Baidu Encyclopedia-New Media

Baidu Encyclopedia-All Media