What is MG animation

In our daily life, we can get in touch with the form of animation is also more. For example, the simplest to count the children's favorite cartoon, in fact, animation is mainly for the story content. Then today with the editor to recognize a more emerging animation technology, MG animation. I believe that after familiarizing yourself with, you will like this product more. MG animation, the full name of the English language: Motion Graphics, directly translated as i motion graphics or graphic animation. Usually refers to video design, multimedia CG design, TV packaging, etc. MG animation focuses on non-narrative non-figurative visual expression. With a unique and fresh mode, it attracts more and more people's eyes and injects new vitality into the animation market.

Currently the production of MG animation will mainly use the software tools are AE, PS, AI and C4D. AE can be said to do MG animation is a better tool to understand the AE people know, AE's own motion graphics module is very powerful. PS and AI the use of these two graphic design software, but also greatly strengthen the animation graphics look so that it has the spirit of the spirit. C4D motion graphics module is also very powerful, in AE for the final rendering in order to output.

Recently, with the rise of short videos, now many ads, short videos are used MG animation form. So many people are confused about MG animation, what is MG animation? With the usual animation and what is the difference? Today Shadow Morning Culture will give you an introduction to MG animation, and its production process, I hope to help you!

Traditional graphic design is mainly a relatively static visual representation of the plane medium, while MG animation is a visual symbol of images produced on the basis of graphic design.

MG is MotionGraphic or Mograph abbreviation, directly translated as "motion graphics" or "graphic animation", usually called "MG animation ", can be understood as a style of expression. Dynamic graphics refers to the "flow of time and change the shape of the graphics", MG animation design originally in the static plane images and shapes into dynamic visual effects, but also static text can be transformed into dynamic text animation.

MG animation can even create a three-dimensional virtual space, the plane of some of the design elements in three dimensions, re-endowed with their new vitality and expressive power. The difference between it and animation is that MG animation focuses on non-narrative, non-figurative forms of visual expression, while traditional cartoons serve the storyline.

What is the process of MG animation production?

The creation of MG animation roughly contains more than a dozen links, each link is very important, as shown in the figure. Between the rings, belongs to the "multiplication" relationship, that is, 0.8 script level and 0.8 level of sub-drama, bringing 0.8 x 0.8 = 0.64 results.

The total process of MG animation production

Relatively speaking, the creation of the middle and late stages are based on the script, setting and other links in the early stage, so the preliminary work is particularly important. Once the middle and late work has been carried out, if you are still adjusting the pre, the middle and late modification work is extremely cumbersome and inconvenient, at the same time a waste of time and labor costs. Because of the many links involved, this article is limited in space, so only a few key links are selected for introduction.

Script copywriting

Before doing MG animation, the customer or designer should be clear about the specific production ideas and ideas, and then according to these ideas to clarify the animation of the general time, the number of shots, lines dubbing, and so on.

A good copywriter can make up for the shortcomings of the picture and supplement the information of the picture. In MG animation, the copy mainly exists in two forms, one is extra voice narration, need later dubbing; the other is pure subtitle display, later not dubbing. These two forms and the picture complement each other and cooperate with each other, so that the MG animation can be presented in a more complete posture. In the process of creating the text, first of all, we must clarify the form of the text, and secondly, we must consider the complementarity of the text and the picture.

In some commercial projects, the specific needs of the copywriter many times come from the customer. So in the process of copywriting, it is necessary to give full consideration to the customer's needs and the handling of the relationship between the picture information, not only to meet the customer's needs, to complete the demand for the expression of the picture, but also take into account the artistic creation, so that the whole MG animation is more ornamental.

The overall tone of an MG animation lies in the copy as well as the picture, in which the embodiment of the copy is that it can convey the author's intentions, demands, can point to the living picture, highlight the main idea, and enable the audience to understand the meaning of the main idea, as shown in the figure. Therefore, the MG animation copy, the most important thing is that the statement is concise and accurate, easy to use to compress the length; In addition, the text of the picture sense should be strong, which is conducive to the designer to grasp the main points of the design.

Art setting

Before drawing, you need to set up the main shape of the animation, screen color and style. Generally speaking, according to the script of the text in the early stage, the first set of characters unified drawing out, and then draw a page or two of the draft to determine the color tone, etc., to ensure that the overall unity of the screen in the later stage. After establishing the overall style of the animation, you can begin to draw the original drawings in large quantities according to the script, as shown in the figure.

Design of sub-shot

Sub-shot refers to the production of MG animation before the session, on the basis of the text through the text as well as the drawing of each lens design process, in accordance with the order of the lens labeling, and write the corresponding text under each lens. In this process, the expression of the picture, movement, image and style design of the scene can be reflected, as shown in the figure.

The shots of MG animation are mostly two-dimensional, and some three-dimensional images are also interspersed according to the actual situation. In MG animation, the creation of sub-shots can improve the efficiency of the entire production process, so that animators can complete the actual demand for animation in the shortest possible time through sub-shots. In the process of creating the sub-shot, you need to pay attention to these aspects: the design of the lens, the design of the scene, the design of the screen style and so on.

Drawing materials

Art style, sub-shot design is completed, you can enter the mid-term creation of the link. MG animation is mainly composed of simple geometric drawing, good drawing skills and color matching skills can greatly enhance the overall visual experience, as shown in the figure.

In terms of software usage, Illustrator is mainly utilized as the drawing tool and Photoshop as the processing tool. Because most of the MG animation is using vector material, so generally in Illustrator to draw the graphics needed, and then imported into other animation software for post-processing and production.

If the creation of "people" as the main element of the MG animation, according to the text design a set of cartoon images with the same design style, as shown in the figure. Here it should be noted that the character is designed to produce MG animation for the purpose, so the character's limbs need to have flexibility and maneuverability.

Scene drawing is mainly in the process of creating the scene drawn in the sub-shot script to be realized in the software, the same need to text and the tone of the entire MG animation as the basis for the vector elements drawn in Illustrator and imported into the animation production software.

Sound production

A MG animation is a kind of audio-visual language, sound and picture are two very important parts of the language. Among them, sound includes three aspects--dubbing, music and sound effects, and the creation of sound in MG animation is also based on these three aspects.

Dubbing refers to presenting the created text in the form of voice-over in MG animation, and the style of dubbing is based on the specific needs of MG animation. Such as a business-oriented serious class MG animation, for the voice requirements for the voice-over is clear, standard voice, etc.