Analysis of pain points in tea industry chain

Although tea culture has a long history, the tea industry has not fully tapped its potential in terms of market scale. Although the scale of tea market continues to grow, its market share in the whole beverage industry is still low, and it lacks sufficient brand influence and market competitiveness.

2. Lack of technological innovation in production.

Many links in tea production are traditional techniques, such as picking, frying and packaging. Compared with modern technology, this production technology has many problems, such as high raw material cost and low profit rate from the perspective of industrial chain efficiency.

3. Supply chain management dilemma

So far, there are many disadvantages in the tea supply chain. In the whole production process from tea planting to tea making, the communication and information flow between different links are very difficult, which leads to the dilemma of high cost and low efficiency in the supply chain.

4. The product quality is difficult to guarantee.

There are some problems in the tea industry, such as inconsistent quality standards, imperfect tea product standardization and quality control system, and lack of quality evaluation and supervision system. Some enterprises reduce production costs through low prices, counterfeiting and other means in the market, and ultimately harm the interests of consumers.

The market competition is very fierce.

The tea industry chain is gradually mature and standardized, the market competition is fierce, and the cost of brand building and regional marketing is gradually increasing. However, traditional marketing models and means are increasingly difficult to obtain high returns in the market, and often face the challenges of brand upgrading, category expansion and omni-channel marketing.