Taoray taoray is the finale of New York Fashion Week, and global thinking collides with new "non-legacy".

A historical knowledge that fashionistas must know is that 1943, the Paris fashion show could not be held due to the influence of World War II, and a large number of Europeans fled to new york on the other side of the Atlantic to take root in new york to restart their fashion career. EleanorLambert, one of the founders of CFDA (American Fashion Designers Association), founded "PressWeek", which was the first to hold a large-scale fashion show with media promotion and became the embryonic form of New York Fashion Week in the future. Therefore, New York Fashion Week is considered as the oldest fashion week.

However, another "origin possibility" of "Fashion Week" may also be discussed: 1353 Yunnan Yi Dressing Festival with a long history is a festival where Yi mothers spontaneously gather together to find suitable candidates for their children of marriageable age. Once a year, they will show their embroidery skills and clothing skills in turn without interruption, similar to the current "Fashion Week"!

Today, New York Fashion Week attracts designers, brands and buyers from all over the world twice a year. Yi costume festival is as beautiful as Yi embroidery, the intangible cultural heritage of Yi nationality, but little known. Some people who care about the inheritance of intangible culture in China and the development of fashion industry in China have been looking for opportunities and paths for transformation and blooming with the hope of showing a bright future to the world!

On September 1 1 Sunday night10,2065438, China's world-renowned treasure designer Wang Tao took the knife as the finale, taking "cloud embroidery, traditional hand-in-hand fashion; With the theme of "Thousand-year-old costume, new york meets Chuxiong", a perfect answer sheet was handed over with a cross-border design work show of "taoraytaorayX".

transcend time and space

TOP 100 Global Designers Alliance under Oriental International Group, Yunnan Chuxiong Yi Cultural Industry Office, and taoraytaoray brand team, the key figures who contributed to this joint cooperation joined forces in SpringStudios, the main show of New York Fashion Week, presenting a fashion feast that spans regions and time and space!

TOP 100 Global Designers Alliance is produced by Shanghai Textile Fashion Industry Development Co., Ltd., a subsidiary of Oriental International Group. As an all-weather project supporting Shanghai Fashion Week, it has been committed to the communication, link and innovation with global design forces, and the collision, communication and integration with global fashion culture, aiming at promoting China traditional culture and national cultures of all countries in the world to embark on the fashion road of specialization, industrialization, internationalization and marketization through cross-border integration. Under the background of cooperation between Shanghai and Yunnan, it has become the responsibility of Oriental International to help Chuxiong Yi embroidery, which has a history of thousands of years, get out of the Yi nationality and go to the world!

In April this year, TOP 100 led Chuxiong Yi embroidery onto the runway of Shanghai Fashion Week. At the just-concluded New York Fashion Week in September, Chuxiong Yi embroidery "Costume Festival" traveled through time and space, and had a close contact with New York Fashion Week at the spring and summer conference of taoraytaoray 2020, which defined itself as "no borders, no age, no occupation and no gender".

Tide has no time limit.

With an international and diversified background, Wang Tao, who released 1 1 season in the main show of New York Fashion Week, has many people's unparalleled global thinking, which is why Tong Jisheng, chairman of Dongfang International Group, especially appreciates Wang Tao. It is also because of his unremitting efforts that Wang Tao's taoraytaoray and Chuxiong Yi embroidery have made valuable explorations for "immaterial" freshmen.

In Tong Jisheng's view, "China minority costumes, costume elements and costume culture are full, but they often stay on tourist souvenirs and can't find a good expression, which is also the difficulty in promoting intangible culture. To solve this difficulty, what we need is a change of thinking and concept! We can't instill traditional ideas and force consumers to accept them, but we should be market-oriented and create new consumer demand. Both Wang Tao himself and taoraytaoray brand itself are implementing this global fashion thinking! Only this kind of global thinking can make intangible culture glow with' new life'! "

The appearance of the cross-border series of "taoraytaorayX Yi Embroidery" in the spring and summer of 2020 verified his expectation! Hundreds of models participated in the casting process, which proved that the cross-border series of "taoraytaorayX Yi Embroidery" in the spring and summer of 2020 was attractive to this group of people who represented the forefront of fashion aesthetics. Finally, 10 male models and 10 female models with different nationalities, skin colors, different heights and body shapes and different personality beliefs were selected. Based on the perfect interpretation of the new products, Wang Tao also embroidered the non-legacy Yi.

Wang Tao's great transformation of "letting intangible cultural heritage enter today's life" is the key to impress young consumers around the world and truly let Chuxiong Yi embroidery move from "nation" to "world"!

As Wang Tao said: "Before I came into contact with Yi embroidery, my understanding of Yi embroidery was probably the same as that of most people at home and even friends abroad, just like purses, clothes, hats, backpacks and other things that we don't wear everyday in tourist shops. But when I really watched the embroidery of embroidered mother, I deeply felt the beauty and vitality of Yi embroidery, and also understood the significance of Yi embroidery to the Yi people-Yi embroidery is the carrier that will not be absent at important moments in the people's lives, and it is an important existence to record their lives! Therefore, I chose to combine Yi embroidery with the essential core items in our daily life, so that things closely related to life and culture in two different times and countries can be integrated. This kind of integration is natural and beautiful, and young people can wear it in their daily lives! "

The handmade cowboy in the series may best represent the core expression of taoraytaoray this season: "It is hand-embroidered by the local embroidered mother and the only cowboy in the world. In terms of creativity and uniqueness, it is very precious-just like the clothes embroidered by Yi mothers for her children! "

Cross-border without territory

Xu Xiaomei, Minister of Propaganda Department of Chuxiong Prefecture Committee, who has the deepest understanding and affection for Yi culture and embroidery, can feel the magic and significance of this big show! Yi embroidery has a history of 1000 years, and there are more than 70,000 embroidered mothers in Yi nationality. In the historical and cultural mission of building a strong ethnic and cultural province, Yi embroidery and Yi embroidered mother are both indispensable and important links!

But how can we make these more than 70 thousand non-legacy skills scattered among the people professional? How to drive Embroidery Niang to join the industrialized army and get rid of poverty?

Face the world! Join hands with fashionista Taoray Wang Tao, with her coolness and professionalism, let the ancient intangible culture of generate show its vitality that can be recognized by the world!

"Each has its own beauty, beauty, beauty and * * *". Xu Xiaomei summed up the Clothing Festival in the words of Mr. Fei Xiaotong. She said: "The love of beauty is a constant theme, and cultural exchanges and integration around the world are also in the same strain. We should not forget and be proud of the ancient heritage of 1000 years. We should also absorb foreign cultures with an open mind and carry out creative and innovative development. " Taoraytaoray let the world see Yi embroidery in an unconventional way, and let the world * * * verify the universal value of Yi embroidery! Therefore, we are full of confidence in the future! "

Five thousand years of historical inheritance and splendid culture of fifty-six nationalities will bring immeasurable energy to the fashion industry! Thunderous applause sounded, and Wang Tao looked forward to the bright future of this cross-border cooperation. In the process of blooming and global integration, nine charming and beautiful flowers bloomed.