How to run a shop?

Opening a franchise store is a bit particular about site selection and store size.

Shop address: Opening a shop is the most popular, and it is ideal to open a shop in a place where people are concentrated. You can also choose to "settle down" in clothing street and pursue scale effect. As long as the store is run with characteristics and the brand effect of Horslet, it will naturally attract a fixed customer base.

Business area: master the number and flow of people in your area. The business scale can be large or small, but the small space cannot be too narrow. Otherwise, there will be too many guests and it will be embarrassing to squeeze into the store. Take Gu Dajie's "nobility" in a boutique women's clothing district in Beijing as an example. The business area is 33.8 square meters, and 26 exhibits can be hung on both sides of the wall. This shop looks spacious and imposing. Gu Dajie's personal experience is that the business area of clothing stores should generally not be less than 20 square meters, and 50 to 130 square meters is the most suitable.

I want to know more about how to open a shop.

Generally speaking, a good shop website has some common characteristics, which can be summarized by the above questions. These functions are:

(1) Areas with frequent business activities

Such areas are generally commercial centers and downtown areas, and the turnover of areas with frequent commercial activities is bound to be higher. Such a store site is the so-called "land of gold". In such areas, logistics is fast, and for the clothing industry, the trend of clothing is also fast. If the goods flow slowly, it may be out of date before the clothes are sold, so the area with frequent business activities is an excellent location for clothing stores.

(2) Areas with high population density

If you open a store near a residential area, the population is relatively concentrated and the population density is high, then people will patronize the store more frequently and business will be easy to do. In such areas, people of all ages and social classes have it. It is easier to choose various styles or types of clothes, and there will be more customers. Moreover, because the population has always been very mobile, it is easy to grasp the daily sales, so the sales will not suddenly rise and fall, which can ensure the stable and rich income of the store.

(3) Streets with heavy traffic

Shops are all in this street, with a large flow of people and relatively more customers patronizing the shops. However, it is necessary to consider which side of the street has a large passenger flow and some terrain or traffic effects to choose the best location. For some places with a lot of passengers, but because it is a traffic artery and the passengers are commuting places, it is not the best choice for clothing store addresses.

(4) Areas with convenient transportation

Only when the traffic is convenient, customers are willing to patronize and go by car. Generally speaking, it is best to have a bus stop nearby, or a shop where customers can walk less than 20 minutes.

(5) Places where people gather or get together.

For example, near theaters, cinemas and other places of entertainment, sometimes people who are leisure and entertaining will be attracted to hang out in the store, and many people will buy it. Clothing is popular quickly and has many styles. As long as people can buy clothes with unique styles and can't buy them elsewhere, people will buy them. Moreover, most of the people who come to this entertainment place are young people, and they have a strong psychology of pursuing fashion. So opening a fashion clothing store in these places will attract a large number of young customers who follow suit.

(6) Blocks where similar shops gather

For shopping goods such as clothing, if they can be concentrated in a certain location or block, they can attract customers more. Because there are many shops dealing in similar goods, customers can have more opportunities to compare and choose here. For example, Hakka Lane Street in Chengdu is a gathering place for high-end clothing in Chengdu, and the business is quite hot. East Yulong Street is a leather street. When the weather turns cold or winter comes, people who buy leather clothes will come here for a stroll, and business is self-evident.

Generally speaking, an area with more than two conditions is a good location, and if all of them are available, it is the best location for stores. However, rents in places with these conditions are generally quite high. Shopkeepers should not be intimidated by higher rents, but should carefully analyze how much income they can bring by investing this money. Generally speaking, as long as the idea of opening a store is correct, it means high investment and high return, so you should be willing to invest in the location of the store.

In fact, the high rent of a good store site is not formed in a day or two, nor can it be raised at will. It is a contract formed by the landlord and renter in the long-term profit sharing contest. The rent is so high that renters have no money to earn, and even the best facade can't be rented out. It can be seen that although a good store site is full of land and gold, under normal circumstances, the money earned will always greatly exceed the rent, which is profitable.

So instead of finding a good store, it is better to spend a lot of money to open a big store. Of course, high rents increase operating costs, as well as operating pressures and risks. It is necessary to carefully plan the investment projects and see if the space can do the business of golden prosperity. If there is no Jin Gangzuan, don't make porcelain. If the initial funds are really insufficient, and there are good stores in other areas, as long as they can operate properly, they will be equally profitable.

How should I decorate my shop?

Facade decoration: The facade of Horslet is uniform in style, and you can make some special decorations suitable for your style according to the surrounding environment. Generally, the facade should be provided with floor-to-ceiling windows and several models, so that people can see it at a glance from the outside.

The layout in the shop is as simple and refreshing as possible. Wall hanging clothes are basically recommended clothes this season. The shelf is empty and the clothes are hanging. If there is not much space, you can replace the shelf with a laminated glass table in the middle.

Lighting layout: Clothing stores attach great importance to lighting effects, and stores generally need to purchase two types of lamps: warm lamps and spotlights. The light emitted by the warm lamp is warm, does not change the color of clothes, and is suitable for illuminating clothes; The light refracted by the spotlight is dazzling and beautiful, which can make the whole shop bright, but it will cause color difference of clothes, which is not suitable for fitting room or fitting mirror.

Take a 70-square-meter shop as an example, you need to buy 20 warm lamps (about 40 watts each) and 16 spotlights.

Clothes hanger: There are many kinds of clothes hangers to choose from, including ordinary clothes hangers, rattan clothes hangers, sitting clothes hangers and iron clothes hangers. Note when hanging: sweaters or sweaters are best hung on sitting hangers. Never use an iron hanger, or the shoulders of clothes will be deformed.

Sorting box: Don't pile all kinds of clothes in the room at will, which will make the shop look messy. It's best to buy some plastic sorting boxes to store clothes.

Air conditioning: equipped with air conditioning, so that customers will not be affected by temperature when trying on clothes in summer or winter.