How to Construct the Profit System of E-commerce

(1) Membership fee Enterprises participating in e-commerce transactions through the third e-commerce platform must register as members of B2B websites and pay a certain membership fee every year to enjoy various services provided by the websites. At present, membership fees have become the most important source of income for domestic B2B websites. For example, Alibaba's website charges two kinds of membership fees: China suppliers and Chengxin Tong. China supplier membership fee is divided into 40,000 yuan and 60,000 yuan per year, and Chengxin Tong membership fee is 2,300 yuan per year. The first year fee for each member of China Chemical Network is 12000 yuan, and the annual comprehensive service fee thereafter is 6000 yuan; China Jinshitong membership fee for hardware distributor 1580/ year, and Million Network 600/ year. (II) Advertising Fees Online advertising is the main source of profit for portal websites and the main source of income for B2B e-commerce websites. Advertisements on Alibaba's website are charged according to their location on the home page and the type of advertisements. China Chemical Network has pop-up advertisements, floating advertisements, banner advertisements, text advertisements and other forms for users to choose from. (3) In order to promote the sales of products, bidding ranking enterprises want to rank high in the information search of B2B websites. On the basis of ensuring the accuracy of information, websites make corresponding adjustments to the ranking order according to the different fees paid by members. Alibaba's bidding ranking is an exclusive search ranking service for honest members. When a buyer searches for supply information in Alibaba, the information of the bidding company will rank in the top three of the search results and be found by the buyer at the first time. The chemical search of China Chemical Network is a chemical professional search platform based on the world's largest chemical website. It searches nearly 200,000 chemistry and chemistry-related websites around the world, with a total of 50 million pages. At the same time, the ranking order of enterprises is determined by means of search bidding. (4) Value-added services B2B websites usually provide enterprises with some unique value-added services besides trade supply and demand information, including enterprise certification, independent domain names, industry data analysis reports, search engine optimization and so on. For example, spot certification is a special value-added service in the electronic industry, because electronic buyers usually pay more attention to inventory. In addition, the Google ranking promotion service of electronic models is a kind of search engine optimization. (e) Offline services mainly include exhibitions, periodicals and seminars. Through exhibitions, suppliers and buyers communicate face to face, and ordinary SMEs prefer this way. Periodicals are mainly information such as industry information, and advertisements can also be implanted in periodicals. Various exhibitions and procurement meetings organized by ECVV have also achieved good results. (6) Business cooperation includes cooperation among advertising alliance, government, trade associations and traditional media. Advertising alliance is usually online advertising alliance, and Amazon has achieved good results in this way. However, in China, affiliate marketing is still in its infancy, and most websites are still unfamiliar with affiliate marketing. Several mature advertising alliance companies in China are Baidu Alliance, Google Alliance and Taobao Alliance. (7) Inquiry payment is different from the traditional annual fee mode of membership package. Inquiry mode payment means that enterprises engaged in international trade do not pay according to time, but according to the actual effect brought by overseas promotion, that is, the actual and effective inquiry payment of overseas buyers. Among them, whether the query is effective or not is in the hands of consumers, who can decide whether to spend or not by themselves. Although the B2B market is developing well, it is still immature. This immaturity is manifested in the fact that many inherent trading advantages of B2B transactions, such as online price negotiation and online collaboration, have not been fully exerted. Therefore, the traditional annual charging model is increasingly impacted by the inquiry charging platform represented by ECVV. "Inquiry and payment" has four characteristics: zero down payment and zero risk; Initiative and consumption right; Free push, with a wide range of goals; It is convenient to pay in time. Most enterprises don't have to take the risk of "investing tens of thousands or hundreds of thousands of yuan and not recovering the cost in one year". They can enjoy free global promotion with zero investment. After successfully obtaining a valid inquiry and identifying the authenticity and validity of the inquiry, they only need to pay the price of a single inquiry online to get the opportunity to negotiate directly with overseas buyers, and the initiative is completely in the hands of suppliers.