Planning classification of marketing planning

The planning classification of marketing planning includes network marketing planning, traditional marketing planning and new marketing planning.

Network marketing planning is a process of strategic thinking and scheme planning in order to achieve specific network marketing goals. One of the important tasks of network marketing is to establish and promote corporate brands on the Internet. The offline brands of well-known enterprises can be extended to online, while ordinary enterprises can quickly establish brand image and enhance the overall image through the Internet.

Traditional marketing planning includes market research, product positioning, investment promotion planning and market start-up. Marketing diagnosis, marketing promotion, sales promotion, promotion planning, brand promotion and the overall marketing planning scheme for brand promotion; Advertising planning; Enterprise planning; Wharf construction and planning; Brand promotion strategy of time-honored brands; Product sales increased in different cycles; Product agency and sales.

The new marketing plan includes brand public relations, the establishment of brand public relations mechanism and organization, the formulation of brand public relations strategy, the implicit and explicit communication of marketing and the good crisis management; Brand modeling, making enterprise development strategic planning, discussing brand model, industrial model planning, capital strategic planning and profit model planning.

Extended data:

Principles of marketing planning

1, systematic principle

In the planning of network marketing scheme, planners must integrate and optimize various elements of enterprise network marketing activities under the guidance of system theory, so as to make the six streams complement each other.

2, the principle of innovation

The network brings great convenience for customers to compare the utility and value brought by products and services of different enterprises. In the network marketing environment where personalized consumption demand is becoming more and more obvious, it is the key to improve utility and value to create product functions and service features suitable for customers' personalized needs through innovation.

3. Operating principles

The network marketing plan must be operable, otherwise it is worthless. This operability is manifested in the network marketing scheme, and the planner is based on the objectives and environmental conditions of enterprise network marketing. Every department and employee of an enterprise can be clear about their goals, tasks, responsibilities, ways and means to accomplish tasks, and know how to cooperate with other departments or employees.

4, the principle of economy

Marketing planning must pay attention to economic benefits. The economic benefit of marketing planning is the ratio of the economic benefit brought by planning to the cost of planning and scheme implementation. Successful network marketing planning should be to obtain the maximum economic benefits under the condition that the planning and scheme implementation costs are fixed, or to obtain the target economic benefits at the minimum cost.

Baidu encyclopedia-marketing planning

Baidu encyclopedia-network marketing planning