Where is the annual leave "cleared"? Theme Hotel Immersive Vacation "Out of Circle"

The balance in 202 1 is insufficient. Have you approved your annual leave? The theme hotel "immersion" holiday has become the choice of more and more people. According to the data of Tuniu Travel Network, since 10, the daily average search volume and booking volume of theme hotels with the labels of parent-child, e-sports, amusement parks and hot springs have continued to rise.

Most theme hotels have complete supporting facilities, which can provide one-stop services for tourists, including play, accommodation, landscape, food and so on. Many people are attracted by this economical way of traveling and vacationing, and even more, they will simply find a favorite theme hotel and "lie flat" throughout the holiday.

When the fairy tale scene shines into reality, the parent-child hotel explores new IP landing methods.

The parent-child travel market continues to be hot, which promotes consumers' demand for parent-child theme hotels. China tourism association Parent-child Travel Qingying Branch previously released the "Report on the Development of Parent-child Travel Industry in China (202 1)", which mentioned that parent-child travel has developed from simply paying attention to children to paying equal attention to parents and children. As the millennial generation with distinctive personality began to change their identity as parents, the attitude of parents accompanying their children also changed from "I am here" to "playing together" and "hi together".

In the list of Tuniu's "Good Places to Walk Baby", in addition to first-tier cities such as Beishangguang, Sanya, Changzhou, Nanjing, Wuxi, Qingdao, Huzhou, Hangzhou and xi 'an are also popular destinations for parent-child hotel reservations.

At present, most of the well-known parent-child theme hotels on the market are built according to scenic spots or parks. Yinrun Jinjiang Castle Hotel is located in the depths of Anji Mountain in Zhejiang Province, adjacent to the first large-scale outdoor Hello Kitty theme park in China. It is not only a parent-child hotel, but also a Hello Kitty theme hotel full of pink dreams. The theme rooms of the hotel are decorated with lovely Hello Kitty patterns, ranging from bedding, slippers, toothbrushes and even carpets. The hotel has a "Children's Entertainment Department". The weekly Hello Kitty birthday party and the castle clown acrobatic theater will also invite full-time actors from Hello Kitty Paradise to bring wonderful performances to build a fairy tale world for adults and children.

Atlantis Sanya Hotel has always been a beacon of the parent-child world, integrating hotels, water worlds, aquariums, restaurants, entertainment, shopping, performing arts and other formats. In addition to the experience items suitable for children, there are also immersive entertainment scenes specially created for adults. Atlantis also continues to be on the hot list of Tuniu Parent-child Resort Hotel, and the order volume and favorable rate of related free travel products are good.

Also paying attention to parent-child interaction experience is Changzhou China Dinosaur Park, which is very popular among dinosaur fans in East China. Whether it's Jingshang Dinosaur Theme Resort Hotel, which has gained a large number of fans since 20 14, or Dinosaur Club Hotel operated and managed by Dinosaur Park team, friends of all sizes will linger through the dinosaur elements and colorful interactive projects in the whole scene. During the National Day Golden Week and the Double Eleven this year, China Dinosaur Park and Tuniu created a number of explosion activities to enrich the holiday tourism market and create diversified choices for family outings.

EDG has brought fire to e-sports culture, and e-sports hotels have become the new favorite of young people.

Speaking of theme hotels, I have to mention the e-sports hotel that was "out of the circle" not long ago because EDG won the championship. On the night of the League of Legends global finals, many e-sports fans chose to go to the e-sports hotel and invite friends to watch the game together. A new upsurge of e-sports culture has swept young people, and e-sports hotels have also entered the field of vision of more people.

The Game Industry Report of China in 2020 released by the Game Publishing Committee of China Audiovisual and Digital Publishing Association shows that the number of e-sports game users in China will reach 488 million in 2020, up 9.65% year-on-year. According to Tianjingyun E-PMS statistics, the number of e-sports hotels in the first half of 200212002 reached about 9,000. It is estimated that by the end of 2022, its market stock is expected to exceed 1.8 million. As the industry with the most concentrated young people, the e-sports industry undoubtedly represents a huge consumption trend and consumption power.

According to the product data of Tuniu Hotel, the 10 cities with the largest number of domestic e-sports hotels in Tuniu official website are Zhengzhou, Xi 'an, Changsha, Chengdu, Wuhan, Chongqing, Hefu, Nanchang, Kunming and Shenzhen, and they are also the cities with the most active consumption of e-sports hotels.

E-sports hotel is welcomed by young customers because of its strong privacy, relatively low gathering risk and strong entertainment. According to the person in charge of BU free travel procurement of Tuniu Tourism, there are two main types of e-sports hotels on the market, one is specially developed around the theme of e-sports, and the other is the e-sports theme room type launched by traditional hotels. "Most of these e-sports hotels are located near the university town where young people are concentrated, followed by railway stations and downtown areas with developed public transportation. 165438+1October 7, the day of the League of Legends global finals, the Tuniu platform hotel page showed that many e-sports hotels near universities in provincial capitals were full. "

Traditional culture has taken on a new look, and "cultural flavor" theme hotels are in the ascendant.

In recent years, under the background of the country's strong support for the development of "culture+"industry, how to carry and integrate the surrounding resources and culture to meet the changing needs and more personalized pursuits of customers has become an important development topic.

The early cultural theme hotels were mostly concentrated in Beijing, Shanghai, Guangzhou, Shenzhen and other places where the hotel industry was relatively developed. For example, some hotels in Shanghai use old photos, old paintings, antiques, old clothes and old environment to create nostalgic themes. Jingdezhen, Jiangxi Province has established a theme hotel based on ceramic culture.

With the transformation and upgrading of consumption patterns, today's cultural theme hotels are deeply studying the concept and theme of integration with local culture, establishing their own hotel brand tonality and characteristic experience, and making the hotel theme more distinctive and "cultural".

Combined with the characteristics of the city, the design is based on a city with a long history and strong cultural characteristics. In the New Century Hotel in Wuzhen, which is adjacent to Dongzha Scenic Area in Wuzhen, wooden column frames, gray tiles, red lanterns, carved windows and other elements can be seen everywhere, which deeply integrates the overall design of the hotel with the style of the ancient town and water town, making the hotel itself an important part of displaying the culture of the surrounding scenic spots.

There are also many hotels that skillfully blend local folk customs and reproduce the thick culture engraved in people's memory and character. The tribe of Qinhuai Junting Hotel in Nanjing Night Park is a typical case. Jinling Painting and Calligraphy Institute, Qifeng Examination Hall, Grand Theatre, Qinhuai Bookstore, Nanduhui and Taoyedu Inn allow tourists to stay in the hotel and start a night garden tour of Qinhuai. A series of cultural and creative products developed around "hotel+local cultural characteristics" make culture visible, useful and taken away by guests.

With culture as the core and hotel as the carrier, cultural theme hotels with distinctive cultural characteristics and personality attract more guests who have a higher pursuit of spiritual life. Appreciating the characteristics and feeling the atmosphere has become an important motivation for them to stay in the hotel. Cultural theme hotels are actually developing into multi-functional cultural products that carry culture, socializing and tasting art.

When the demand of the hotel market is increasingly diversified, more and more new formats are emerging. From natural scenery to parent-child, e-sports, amusement parks, folk customs, movies, etc., various themed hotels are sought after, and even become popular punching places among online celebrities on social media platforms. The hotel is no longer a simple accommodation choice in the process of traveling, and can even become a tourist resource with its attraction, thus becoming a tourist destination.

At the same time, the theme hotel is the most personalized product in the market segment, and its customers have distinct preferences. Therefore, the polishing of products needs to be carefully crafted, and the design and promotion strategies should be further explored in terms of cultural integration, spatial narrative, scene details and customer experience.