Traditional Culture Encyclopedia - Traditional stories - Online shopping has become the main way for young people to buy. How to prevent the offline economy from gradually declining?
Online shopping has become the main way for young people to buy. How to prevent the offline economy from gradually declining?
The operating costs and modes of offline and online are completely different, and it is difficult to unify pricing. If you compare the online and offline prices, you will find that the offline price of the same household appliance is much higher than the online price, and the price difference of some goods can even reach 50%. On the one hand, this price difference highlights the price advantage of online shopping channels, but also highlights the huge profits of traditional offline channels. It is true that the operating cost of offline channels will be higher, but in contrast, the price is too high. Moreover, because the traditional offline model is not conducive to consumers to shop around, the offline market without e-commerce has been in a state of profiteering in the past few years.
With the help of new technologies such as the Internet and big data, the consumption of goods and services provided offline has also begun to be sold online. Some shopping centers have turned to the internet. Start? Cloud shopping? . Some sellers and intermediaries have moved their cars and houses to the Internet. Cloud belt to see? Execute the scheduled sales service. The comparison between offline downturn and online growth shows that e-commerce channel is a key to economic growth. The offline physical store industry chain will bear huge market opportunities and new challenges. Although, on the surface, the traditional store form is a kind of harm, it also brings great new opportunities and challenges to the development of market economy. It can only be said that in the face of the dilemma of physical store retailing, it is difficult to lead the trend of market economy development if we can't think about our own shortcomings and weak links, make great changes to rigid traditional thinking, and make effective adjustments, designs and calculations according to local conditions.
The fierce competition in online and offline markets seems to be a kind of interest relationship, but in fact it is a competition between ability and technical strength. In the end, whoever can meet the needs of consumers and the most intimate core values will win everyone's trust.
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