How does Taobao shop operate?

We are now in the internet age, and 5G is ready to be popularized. The rapid development of network has also promoted the development of many network industries. For example, online shopping platform is one of them. The convenience brought by online shopping platform is considerable. I believe you have all experienced it. As long as we stay at home, we can enjoy the goods it brings us. Of course, the competition of a good platform is very great. As we all know, a Taobao shop has no income at all without reasonable operation.

How to operate 1 when Taobao opens a shop, and keep the products at high quality and low price?

Selling similar products on Taobao is the most basic thing, because the competition here is too fierce. There can be hundreds of similar products, many of which are crown-level sellers. If you don't have these two advantages, you will be submerged in the torrent of products and nowhere to find them. Buyers will shop around, and no one's money falls from the sky. No one wants to buy inferior ones for good quality, but expensive ones for cheap ones. I won't say much about this well-known problem, but achieving high quality and low price is the most laborious and mental work. Choose wholesalers, choose goods, shop around and bargain. Anyway, a buyer and a seller have to go through everything in this link, and the most important thing is to shop around.

2. Keep the sales service meticulous.

Service in sales is the most important and tedious work, and it is the link to test the real kung fu of the shopkeeper. It's no use buying a good and cheap commodity for a Malaysian. There are three things to serve guests: sincerity, patience and carefulness.

Treat every customer sincerely. Isn't there a lyric that says "exchange your heart for my true feelings"? Customers will only consider buying your things if they are moved by your sincerity and trust you.

Communicate patiently with customers, ask questions tirelessly, and make sure that no one has taken pictures before.

Carefully observe the buyer's real needs and see through what he really cares about. Some people don't care about the price, but show them more models if they care about the style. Some people care about the price and don't care about the quality, so they introduce cheap ones. In short, they must listen carefully and analyze carefully in order to succeed in the transaction.

3. Keep the after-sales service tracking in place.

Selling your baby is not the end of one transaction, but the beginning of the next. You should pay a return visit to customers on time, solve their troubles, collect their opinions, improve yourself and tease their desire to buy. In a word, you should try to make him your loyal customer. You can save seven times as much money and energy as developing a new customer. This is not what I said, but the scientific research achievement of an economist. Remember.

4. Let the publicity director persevere.

If you don't do the above, if you can do this well, you can also attract some new customers to maintain your popularity. However, no matter whether the new and old sellers can't do this well, they will shrink sooner or later, and others will not know your store or see your treasure. Don't be angry, do everything possible to improve the exposure.

5. Maintain regular participation in activities.

The activity in Taobao is an opportunity to expose you. You must catch it. This is a good way to increase the number of views. For example, the buyer is satisfied with the baby after buying it. Don't think that everything will be fine. A super buyer can bring a lot of business. Many activities of Taobao require you to join the consumer protection plan. It is necessary to say here that participating in this plan is the hardware that others believe, which can relieve the buyer's worries and don't feel bad.

6. Maintain high evaluation.

Credit evaluation can be said to be the soul of a shop, the affirmation given by all active buyers, the code to attract buyers and the hardware to eliminate users' concerns. It is a prerequisite for participating in Taobao activities. Without three hearts, I can't even take part in filming in Holland. So, it's simply too important. If you want to maintain high credit, you should pay attention to it from the beginning, including a series of activities such as purchasing, negotiation, packaging and delivery. You must be single-minded for the sake of customers, in order to get long-term praise, and sometimes even return or refund, in order to get another praise. Many sellers do this because they understand that only those with high credibility can get more benefits.

7. Keep your personal space colorful.

When others see your good posts or replies, they will usually click on your avatar, which is connected with your personal space, so you should enrich it, give people a good impression and attract them to your shop. Space is a personal place, and advertisements are done casually. Don't waste it Try to decorate it, make some good pictures, or put some good products. The large number of views in the space directly affects the number of views in the store.

Taobao's operation mode is one of the e-commerce modes. The full name is Customer to Customer, because the English words "two" and "to" are homophonic, so it is also called C2C. It means that consumers buy and sell each other, and the typical representatives are ebay and Taobao. Taobao: There is no doubt that Taobao's leading position in C2C field has not been shaken for the time being. However, Taobao has to bear the heavy pressure brought by this lead. Between the lead and the pressure, Taobao struggled forward. In China C2C market, Taobao's market share exceeds 60%. If it is in a traditional industry, Taobao can sit back and relax. However, in the rapidly changing Internet field, this advantage is not an insurmountable barrier. As early as May 2006, when the launch of Lucky Treasure was frustrated, Ma Yun realized that such a market position was not stable, and competitors might burst out with amazing energy, directly challenging the authority of Taobao. In this way, leadership itself has become a kind of pressure. After chasing troops, the road ahead is boundless. Nobody told you the way ahead. Every step you take has become a careful attempt. You may walk out of a vast world or get nothing. In the past year, Taobao has shown the courage to innovate, acquiring word-of-mouth network to launch classified information, vigorously expanding brand malls, making group buying a channel, expanding the horizon of transactions to the whole world, and launching a "global purchase" channel ... It is hard to say how much direct benefits these attempts have brought to Taobao, but Taobao also understands what it can and cannot do. Relying on constant attempts, Taobao maintains its leading position in Xiaoyiyi. For Taobao, there is still a price for leading, that is, huge capital investment. Whether the 2 billion investment boasted by Ma Yun is true or not, it is an indisputable fact that Taobao is facing increasingly obvious financial pressure. In silence, Taobao began to charge service fees for users who stayed in brands/shopping malls. However, the inclination of policies and resources to these merchants and the unconscious neglect of small merchants make free Taobao exist in name only. Obviously, the free Taobao has been unable to bear the huge financial pressure. Taobao Branch Dai Yun

It means that the shopkeepers of Taobao stores (Bazaar Store and Mall Store) entrust the store's sales, customer service, decoration, optimization, through train and marketing planning to Taobao Company for management, and the professionals of the operating company conduct qualification examination on the store, and then take marketing measures suitable for the store and products without violating Taobao rules, thus effectively improving the store flow, conversion rate and comprehensive competitiveness of the platform. The content of the service generally includes 1. Market research/operation plan for building online sales platform: according to the situation of brands and online consumers, determine the brand positioning of online sales and formulate a three-stage plan. Project team formation: Online camp establishes a complete project team for each customer and helps enterprises cultivate their own teams. Stationing platform: provide one-stop service in high-traffic e-commerce platforms such as Taobao. Shop design and decoration: according to the brand positioning to determine the design style, provide professional web design. Product distribution on shelves: upload product information to online sales platform according to a certain template. Online shop management norms: establish online shop rules and regulations and standardize management.

2, brand marketing promotion soft text implantation: blog, forum, SNS soft text advertisement implantation. Brand theme activity planning: launch theme activities regularly and participate in Taobao's fixed marketing activities regularly. Marketing tool application: Taobao 123show, taobao guest, video and other promotional tools. Circle marketing: the establishment of shop SNS community, such as the independent site of shop interaction with consumers (Taojianghu), the construction and maintenance of product help, etc. SEM and SEO optimization: improve the click-through rate and conversion rate of the store; Shops regularly promote sales outside the station. Advertising: advertising planning and effect tracking feedback, to maximize resource efficiency, to help enterprises promote the use of Taobao and other marketing tools for training. Customer management: customer relationship management team and return visit mechanism. Channel management and control: maintain the network brand image and punish network infringement and piracy.

3. Positioning of product shooting and art service shooting: The professional visual merchandising team provides suggestions and confirms the style requirements with customers. Shooting planning: shooting mode selection, model selection, makeup matching, scene selection and creative conception. Official Shooting: Professional models can be shot in various forms, such as both inside and outside, tiled shooting, and there are two high-profile studios in Hangzhou and Beijing respectively. Post-image processing: color, proportion and structure adjustment; The finishing touch of the page, adding design elements.

4. Online store operation service data analysis: statistical analysis of online sales data of industries, brands and stores. Sales support: sales team formation, accurate sales based on data support and improvement feedback. Software support: the online shop data is connected with the company's order inventory system to realize synchronous management and distribution platform construction; recruiting and contacting distributors and spreading distribution channels. Logistics support: provide logistics interface and provide training for customer logistics department. Store management software: use store management software for daily store operation and monitoring.

5. In-depth strategy report on the overall e-commerce plan of e-commerce enterprises: tailor a set of e-commerce solutions from platform construction to brand promotion for customers, and choose the best channel integration. Independent B2C platform construction: An independent B2C platform with independent domain name and transaction and payment functions based on the underlying data of Taobao. Network promotion strategy consultation: overall brand promotion scheme formulation and budget consultation. Network specification counseling: There are many rules to be learned on the network platform to ensure the normal operation of the store. The online camp will provide senior platform operation standard counseling services. Customer company team training: help customers cultivate internal teams and improve their e-commerce capabilities.