Traditional Culture Encyclopedia - Traditional stories - Conscientious quality of enterprise construction

Conscientious quality of enterprise construction

Conscientious quality of enterprise construction

Favorite food you will not be unfamiliar with Dairy Queen (DQ) ice cream, it is worth to congratulate at least you on the flavor of ice cream with? The God of Stocks? Warren Buffett.

The rich and capricious Warren Buffett extraordinarily love DQ ice cream, so in 1997 the overall acquisition of the DQ company, and like Warren Buffett? Mouth where to put the money where? s is the main character of this article, Hong Kong-funded Hop Hing Restaurant Group Holdings Limited, President Hung Ming-kei.

In China, when it comes to DQ, we have to mention its inseparable fast-food brand Yoshinoya, which is a combination of East and West that often appears in large and small business districts. Yoshinoya from the first store opened in 1992 to today's nearly 500 outlets, growing into the fast food industry's leading brand, absorbing nearly 10,000 people, Hong Kong people Hong Mingji is the creator of this proud achievement.

Hong Mingji is the fourth generation of Hong Kong people, his great-grandfather founded a hundred years ago Hong's brand, the earliest is to refine food oil to start, and now this has a century of history of the multinational enterprise group, with businesses all over the world, investment in the country are: food oil refining and processing (Hong Kong's famous brand Camel Mark, Lion's Ball Mark); supermarkets, light industrial products, production and export (one of the largest exporters of light industrial products); restaurants, food and beverage, food and beverage, food and beverage industry. One of the largest exporters of light industrial products); catering (DQ ice cream, Yoshinoya fast food, etc.).

A life-changing calling

Hong Ming-ki said: ? My family has witnessed Hong Kong's economic development over the past century and the development of our country over the past 30 years of reform and opening up.? As early as the early days of reform and opening up, a keen sense of business sense prompted the family business eyes gradually from Hong Kong to the Mainland, concluded that the retail and catering will have a vast space for development in the future, the family elders will be Hung Ming Kei from the United States back to call.

Born in Hong Kong, Hung Ming-kei has the same life trajectory as many of Hong Kong's big family heirs, leaving his parents at the age of 13 to study in the U.S. at the age of 22, graduated from the Department of Business Administration at the University of Southern California in the U.S. to prepare for the U.S. investment banks to show their skills, the family's call from this time to change Hung Ming-kei's life.

Hung Ming-kei, who has been living in Hong Kong and studying in the United States, seems to have never thought of coming to the mainland. In a living environment dominated by Cantonese and English, he can't even speak Mandarin well, and his Chinese language level is that of a sixth-grade elementary school student, and Hung Ming-kei is like this? He came to the mainland to start his own business.

Hong Mingji's first stop on the mainland was at his family's power plant project in Haicheng, Liaoning province, where he recalled with emotion: "It was 5 o'clock at night when it was dark. At 5 o'clock in the evening when it gets dark, there is nothing to eat, it is very uncomfortable. Differences in living habits were not the only obstacle, but also the cultural and conceptual shocks that followed, and these difficulties gradually made Hung Ming-kei back out of the business, asking himself: "Why are you working so hard? What's the point of working so hard? Back to the United States to do investment banking is not quite good? In the end, he gave himself an answer: can not go, I have to give my family and myself an answer. In order to prove himself, he also threw out a seemingly gambling statement to his family: "If I do a good job, I'll shoot you right away. If you do a good job, I will immediately pat on the back and go. After more than 20 years and then look back, Hong Mingji reneged on his word, when the force to prove himself to let him have today's achievements, but never thought of leaving.

Grounded entrepreneurship

Speaking of the original choice of Yoshinoya and DQ, the two fast-food brand business, originated in the United States to study the experience of Hong Mingji. The days of study abroad, due to the taste of Western food is not adapted, Hong Mingji extraordinarily nostalgic for Chinese rice, a chance he came to a Yoshinoya restaurant not far from the school dining, familiar with the taste of Chinese food mixed with nostalgia for his hometown so that he Yoshinoya's rice can not be forgotten.

On the other hand, the family business was just starting out in the retail restaurant business, so finding a partner with one of the world's largest and best-known chain companies was the obvious choice at the time. Hung set his sights on Yoshinoya and DQ, and so began his entrepreneurial journey.

Over 20 years of operation and accumulation, Yoshinoya's internal chain management system has been perfected, and the advanced business model, market cultivation, and staggered strategic layout have enabled the company to maintain high sales growth. In the past market competition, Yoshinoya has been continuously recognized as one of China's top 100 food and beverage companies. China's top 100 catering enterprises The company has been recognized as one of China's top 100 food and beverage companies. Famous Brand Enterprise of Fast Food Chain in China The most popular brand among consumers. The Most Consumers' Favorite Brand?

These are the first time I've ever seen a company like this one.

However, this journey has not been smooth sailing, recalling that the first part of the? The company's main goal is to provide the best quality products and services to the customers in the market. Facing unfamiliarity with the investment environment, unfamiliarity with the country and its policies, ignorance of partners and competitors, as well as differences in values and culture, any one of these alone would have been enough to deal a blow to the startup, but what seemed to be an unlikely attempt to succeed in any case was reversed by Mingyi Hong in the darkness of the day. Hong Mingji describes it this way: ? I continue to learn from the lessons, absorb more nutrients, in the vernacular called slowly? I've been learning from the lessons and absorbing more nutrients, which in the vernacular is called "slowly". In a few years, from the experience of life, to treat people to business operations to achieve balance and coordination.

Hung Ming-ki realized that from a country's history can understand the cultural heritage of the nation and its style of doing, but from a young age exposure to Westernized education, he was sporadically contacted in Hong Kong only a little bit of Chinese history, understanding of the history of the end of the Ming Dynasty and the early Qing Dynasty only stops at the end of the Qing Dynasty, so he began to work in the spare time to catch up on the history of China's modern history, and now immersed in the history of Chinese culture and traditions of many years of Hung Ming-ki more thought on life, and the history and traditions of China's history. He has been immersed in Chinese history and traditional culture for many years, and has thought more about life. His favorite "Book of Merchants" will be the concept of the rule of law to his management of the implementation of the enterprise, in his view, drawing on history can make business operations more beneficial, from the drop in the inspiration of the decision-making to play a great help to avoid a lot of decision-making mistakes. Talking about his hobbies, he is fond of traditional Chinese culture, he said with a smile: "Meditation makes people smarter. Meditation makes people smarter.

Three Gifts I Hope to Harvest

Hong Mingji's Beijing Yoshinoya fast food company is a subsidiary of Hong's Group. As early as 1991, Hong's Group, relying on its globalized business pattern, advanced management concepts, and solid capital, introduced Yoshinoya's successful trademark and mature technology. technology, and began to invest in Hong Kong and the mainland to create a Chinese management of the management of the famous brand management company.

Speaking of the enterprise's future development goals, Hong Mingji confident. Enterprises to continue to develop new brands through mergers and acquisitions and the means of independent innovation, and ultimately become a multi-brand leading management company, with a deep cultural heritage of systematic interpretation of the profundity of the Chinese culinary culture, Hop Hing Group as a Hong Kong-based enterprises have the interest and confidence to do a good job of the bridge of civil interaction and communication, for the road to national rejuvenation to add bricks and mortar.

Management of the enterprise so that he became the leader of the industry is one of the goals set by Hung Ming-kee for himself, he hesitantly said: ? Every single business if we do not have to do the first, second grasp we will not do it. Hong Mingji, who has to be the best, cites Yoshinoya and DQ, as well as the family's cooking oil and retail businesses, which have been successful in their respective fields.　? You ask me what makes me happy? As an economic entity, I am definitely happy to make money, but what's happier than making money? I think it's happier to be able to create some successful brands, and to have their profitability flow over time, and to have their brand influence continue to grow, so what's happier than making money and creating a brand, and what's happier than making money? Cultivate more capable, innovative, entrepreneurial and even more patriotic Chinese professional managers, which is what makes me the happiest, and is also the responsibility and obligation of our enterprise to give back to the society in the process of development as required by our family's ancestral motto. He said: "I hope that by the time I am 60 years old, I will be able to give back to society. I hope that when I am 60 years old, I can have these three gifts," he said.

Foundation of an enterprise?

Conscience and Quality?

In our conversation with Hung, the most frequently mentioned topic was "conscience".

In the conversation with Ming Kei Hong, the most frequently mentioned word was "conscience". The word "conscience" is not only defined as the core value of corporate development, but also the key to the Hong family's century-long journey of international brand management.

? We have to do our best to treat our employees, shareholders and partners with a position of conscience, and treat our customers with the quality of conscience, which is the key to the long-term development of the enterprise.? In Hong Mingji's view, the enterprise should always be based on whether to achieve ? Conscientious quality? To measure the success or failure, doing business, doing products ultimately return to the essence of being a human being. This is the secret of Hexing all the way over, seemingly simple reason, can always adhere to is rare.

Such a conscience is also reflected in the enterprise's control of food safety. For the catering industry, food safety is the lifeblood of the catering business, but also due to the frequent exposure of the problem in recent years has become the focus of public attention.

Yoshinoya is determined to start from the source, the smooth realization of the agricultural food docking, and gradually the development of the control of ingredients to the upstream system, from the planting area to determine the detection of soil samples, and then to the selection of seeds until the planting of the whole process of supervision to establish a complete set of perfect operation system, the other end of the central kitchen ingredients storage, dish production, storage and other links, using modern logistics equipment, requiring distribution of classified zones, the whole process of supervision. The company's main goal is to provide the best possible service to its customers, and to ensure that its products are delivered in a timely manner.

? Forced to innovate? The optimism

Hong Mingji's business follows the quality of conscience as a traditional family business while, on the other hand, responding to the changes of the times, stick to the core strengths of rice, beef products and chicken products and strive to seek independent innovation. Innovation is forced, do not innovate will be eliminated,? Hong Mingji frank and straightforward.

Hong Mingji recalled, Yoshinoya just entered the mainland, as a comprehensive service body used to have a different fast-food concept of different status, to the restaurant consumption is a kind of fashion, a kind of trend, that is, is now said to be noble. The restaurant has hosted birthday banquets, is the ideal place for young men and women to fall in love, the restaurant of choice for children to get rewards, and even set up a wedding banquet, full moon wine and so on.

Now with the significant improvement in people's living standards, the entire market will inevitably refine the split, fast food will definitely return to the delicious, convenient, reasonably priced market positioning, Hong Mingji through the analysis of such a conclusion, which allows him to quickly adjust the strategic layout to cope with the market changes brought about by the consumer upgrading. Yoshinoya to increase the proportion of online shopping and takeaway services, catering to consumer demand for convenience, store upgrades, the restaurant from the equipment to the decoration of a more environmentally friendly, the restaurant also provides customers with free WIFI, the introduction of coffee, tea and other casual meals, to provide customers with safer products and a more comfortable dining environment experience.

At the same time, this year, Hong Mingji main small store strategy, the store area from the previous 300 square meters down to less than 150 square meters, upgrading the number of stores in order to increase the market share of fast food brands. Young consumers as the focus of the enterprise groups, social weathervane can not be ignored, the enterprise through the market research and continuous adjustment of products to meet the tastes of the target group, in order to enrich to meet the different needs of different customers.

Hong Mingqi is optimistic about innovation. Overall, the opportunities outweigh the challenges. Hong Mingji on the Internet + aspirations.

Employees can also be the boss

As a labor-intensive enterprise, Hong Mingji attaches great importance to the cultivation of people, especially after the 80s and 90s guidance and training. Nowadays, young people completely apply the theorized management methods, it is impossible to work, how to combine the theory with the real environment, is Hong Mingji has been exploring the `things. However, there is one thing that he has determined, and in every staff meeting, he has proclaimed this concept of employment: the fundamental development of the enterprise lies in the cultivation of talents. Such a concept is not just a slogan, but also focuses on penetrating into the layers of talent training structure.

? Recently, we have been working on a big project," said Mingji Hong. Mr. Hung was excited to reveal, "We're implementing partnerships across the company. We're implementing a partnership, mock-boss system across the company. Specifically, it is to allow more store managers through the business platform provided by the enterprise, the jurisdiction of the store to carry out comprehensive independent management, and the enterprise *** create and *** enjoy wealth. Hong Mingji is well-intentioned,? Analog Boss? The company's incentive policies, such as the Simulated Owner and Employee Share Incentive Programs, make restaurant managers not only participants in restaurant operations, but also masters of the business. Hop Sing is with me, everywhere is not young? is the motto of Hexing people in human resource development.

Practitioner of Civilian Diplomacy

At the second session of the 12th Beijing Municipal Committee of the Chinese People's Political Consultative Conference (CPPCC) in 2014, Hong Mingji, who had been elected as a Hong Kong member of the CPPCC for two consecutive years, put forward the idea of "Civilian Diplomacy". Civilian Diplomacy? The proposal won the conference's ? Outstanding Proposal Award?

For this honor, Hung Ming-kei's national pride is evident: "The rapid rise of the motherland and the country's national pride have been a major factor in the development of the country's economy. The rapid rise of the motherland and the strength of the country so that we have a greater right to speak and participate in the international community, the ADB and the Belt and Road and other major strategies, the intention of our revival of the cause of the glory and wealth to share with neighboring countries, more ways to make a country's local opinion leaders to understand and listen to your policy strategy and the main reason behind these policy strategies to promote, civil diplomacy is to do such a thing. This is what civil diplomacy is all about.

Hong shared his entrepreneurial experience during a speech at the International Exchange Summit, which sparked a great deal of interest in China's current development, and led him to organize civil diplomacy exchanges for five consecutive years now. As a member of the World Young Presidents' Association, Hong Mingji organized CEOs from the world's top 500 companies, heirs to family businesses, and young elites with a certain degree of influence in the local community to come to China to conduct national seminars and exchanges. They studied subjects such as the world pattern and economy, the structure of China's government and its operating mechanism, the outlook of the 12th and 13th Five-Year Plans, and traditional Chinese culture at the Central Institute of Socialism, and they also They also participated in the National Day Banquet and local Chinese entrepreneurial exchanges, city construction, places of interest to visit and so on.

Through these activities, Hong Mingji clearly recognizes the special position of Beijing as the capital city, and the irreplaceable responsibility of the capital city as the center of foreign exchange, and further promotes the docking with various regions and fields with the position of the capital city, so that the people of the world can understand China from unawareness to understanding, and through the understanding to understanding, and after the understanding to further recognize the peaceful rise of China and the great strategy of reciprocity.

Hong Mingji said: "I am very fortunate to be back in my country. I am very fortunate to return to my country to develop and start a business. I have walked in the 60th birthday parade of the motherland, I am ? My Chinese Heart? A member of the square, in the "Love My China" melody in the march, at that moment, I was very excited, as a Hong Kong Chinese, I for the motherland's rise of national rejuvenation feel proud and honored!

;

  • Related articles

copyright 2024 Traditional Culture Encyclopedia All rights reserved